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TYPES OF PERSUASIVE SEPAKING Proposition of fact Proposition of value Proposition of policy
CREATING A PERSUASIVE MESSAGE Beliefs conviction or confidence in the truth of something that is not based on absolute proof
CREATING A PERSUASIVE MESSAGE Attitudes evaluative dispositions, feelings,or positions about oneself,others, events,ideas,or objectives.
CREATING A PERSUASIVE MESSAGE Values Long lasting ideals that guides our behaviors
ORGANIZING A PERSUASIVE MESSAGE [Monroe] Attention step [introduction] “why should you care” Need step [body#1] “consequences” Satisfaction step [body #2] “how my solution could work
ORGANIZING A PERSUASIVE MESSAGE [Monroe-cont.] Visualization step [body #3] “Show us how it could work” Action step [body#4] “how can we get the product
PERSUASIVE STRATEGIES [enhance the speaker] Establish common ground with the audience Build credibility competence trustworthiness enthusiasm
PERSUASIVE STRATEGIES [Cognitive dissonance] Holding two seemingly inconsistent views Support a “double standard”
PERSUASIVE STRATEGIES [Contrast effect] Comparing different facts to support your point results of your actions
PERFORM A PERSUASIVE MESSAGE [FOUR STEPS] Set a clear purpose [specific purpose] [preview of main points] Structure message Describe problem Describe solution Audience response
PERFORM A PERSUASIVE MESSAGE [FOUR STEPS] Adapt to the audience Establish common ground Mold speech to fit positive audience response Be prepared to deal with hostile audience
PERFORM A PERSUASIVE MESSAGE [FOUR STEPS] Establish speaker credibility Competence Character Charisma
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CATEGORIES OF PERSUASION Question of fact Question of value Question of policy.
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