Sports Marketing and Communications Officer Social Media, Marketing, Brand and Website

Role Point of contact for: – UoN Sport brand queries – Marketing support Main responsibilities: – Marketing (print, display, design) – Social media – Communications (PR) – Web/digital Wider visibility for sports and clubs: – Events, results, news – Facilities, offers, developments

Social Media The Big Four – Facebook – Twitter – YouTube – Instagram Other networks – Pinterest – Google+ – LinkedIn – Flickr Club Social Media Officer

Facebook Groups, not Pages – Pages need every post ‘Boosted’ to reach all followers – Groups have all information visible to all members – Closed, not Open groups (clubs should bring in new members regularly) What to post – Updates, news, events, photos, information, files Etiquette – Closed groups means members-only posts – Socials, banter

Twitter Twitter page layout – Correct handle, logo, header, background (image size guide) What to post – Updates, news, events, photos, information – Interaction – respond to members, talk to other clubs and groups Etiquette – Publicly visible and shareable – Informal tone, use hashtags – Reputation of club and University

& YouTube – Promotional videos, behind the scenes – Layout – logo, header – Videos can be made Private Instagram – Photos, videos (15 sec.) – Channels can be made Private Etiquette – Publicly visible and shareable – Informal tone – Reputation of club and University

UoN Skydive

Other networks – Images, videos for ‘inspiration’ or sales – Club preference on usage – Still developing, low priority – Connect with previous club members and alumni – Develop post-University network and contacts – Photo galleries of club activity Blogs, Vine

Marketing Print – Posters – Flyers – Display materials (stands, tents) – Templates Photo & video – Events, matches, competitions – Promotional shoots (club-owned and Marketing) Club Marketing/Media Officer

Print Posters & flyers – Clubs free to design – Keep on-brand, support available – No clip art, no images off Google – Student Print Shop Display – Exhibition stands, marquees, gazebos – UoN Sport will have a supply Templates – Flyer, poster for InDesign – Guideline documents for printers – More available on request

Photography & video Photography – Teams in action, BUCS events and competitions – Other sport events – Usable within club but also by Marketing team – Support available (Impact) Video – Training, events, games – Promotional ‘sizzle reels’

Brand Guidelines – Correct usage in print, kit, online etc. – FAQs Logos, artwork, templates – UoN Sport and individual clubs – Artwork (stripes) Support

Websites SU Website – Managed by clubs via SU Marketing team Sport website (Sept 2014) – Single page for club information, updated annually – News and information via club social media (Facebook, Twitter) Support

SU Website Pages for clubs to update with information, photos, events etc.

Sport Website In development, ready for 2014/15 academic year Single page, updated by Sports Marketing annually Club social media feeds linked for live information Areas for photos, videos, event results, training times and all club details

USB sticks Brand – Logos, guidelines and FAQs, Sport font, artwork Marketing – Templates, example print Social Media – Presentations, advice Other documents – UoN ‘Vision for Sport’, Sports Handbook 2013/14 Updates will be available at: –

Final points ‘Club presidents’ contact group – Club marketing officers (where applicable) Student video team/UoN Sport Media Team UoN sports facilities rollout – Phase One: Apr-Jul 2014 – Phase Two: early 2015 onwards Sports Department newsletters

Thank you Any questions?