Marketing 2.0 The convergence of CRM and Marketing Automation.

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Presentation transcript:

Marketing 2.0 The convergence of CRM and Marketing Automation

Marketing Automation Track your prospects from click to close! Web Tracking Campaign Tracking Landing Pages Marketing Social Discovery Drip Marketing Lead Scoring Form Capture Search/Advertising API (with Event and eCommerce Tracking) Surveys Subscription Management

 A word about ClickDimensions  Examples 1.Monthly Newsletter 2.True Stories Campaign webinar campaign 3.eBook Campaign 4.Nurture Builder 5.ClickDimensions in Action Agenda

 Marketing Automation only for Microsoft Dynamics CRM  CRM 2011 Solution of the year finalist  BizSpark One member (invitation only)  Certified for Microsoft Dynamics CRM  Most reviewed and highest rated solution on the Microsoft Dynamics Marketplace Awards, Honors, Certifications First Dynamics CRM company in the BizSpark One program

Traditional Marketer’s Tools Marketing List ≠ List Campaign ≠ Campaign Lead (Prospect) ≠ Lead Basic lead/contact integration; constantly synching, exporting, importing SurveysWeb Site Analytics Social Discovery and/or Monitoring ?

CRM + + Analytics + Surveys + Social Customer Web Site(s) ClickDimensions on Windows Azure - ClickDimensions API All Data in One Place - Dynamics CRM data - Marketing Data - Web Analytics Data - Surveys, Social Recipient Inboxes

Monthly Newsletter

Content Creation and Promotion Blog – Social -

MonthList SizeUnique Open RateClick RateDay of Week January10028%16%Wednesday February16430%15%Wednesday March17031%14%Tuesday April19333%16%Tuesday May21636%18%Wednesday Newsletter Response Rates

Always be list building!  Auto-signature  All web pages  During webinars  At seminars

True Stories

Landing Page  Targeted content  Singular call to action  No extra navigation

Nurture

Check-In

Nurture Marketing

Shantel Schumacher phone: Visit: Contact