Presentation on theme: "Diogo. Marketo Project What is Marketing Automation? “Marketing automation is the technology that allows companies to streamline, automate, and measure."— Presentation transcript:
What is Marketing Automation? “Marketing automation is the technology that allows companies to streamline, automate, and measure marketing tasks and workflows so they can increase operational efficiency and effectiveness.” Marketo Source: cmswire.com
What will Marketo allow Exclusive Networks to achieve? Multi-Channel Campaign Management Manage and execute marketing campaigns across multiple channels (email, web, mobile, events) Behavior Tracking Track the behavior of each contact around all the different marketing activities (Every web page visited and every link clicked, email click, events attended…)
What will Marketo allow Exclusive Networks to achieve? Automated Processes and Time Savings Marketo provides all of the functionality to automate our marketing processes, build robust nurture campaigns and achieve important time savings. High quality leads Powerful tool to create lead nurturing programs that improve the quality of leads generated by marketing campaigns.
What will Marketo allow Exclusive Networks to do? Turn Sales Insight into Action Full insight into the hottest leads and opportunities with a clear and simple sales dashboard in Salesforce. Marketing Campaign Analytics Get a complete understanding of marketing performance in terms of campaigns effectiveness and marketing channels (marketing optimization)
3 launched campaigns Time Saving (less manually tasks) “Excelent Nurturing and Data Collection Tool” Missing the Sales Force integration 3 launched campaigns “Campaign reports extra training” 3 launched campaigns “For the Nordics was easy enough to complete the first campaign” 27 launched campaigns “A lot of possibilities but it takes a lot of time/work to launch 1 campaign” Benelux team is missing the integration with SF and with a SMS tool Pending some adaptations to the existing Data Protection Rules 3 launched campaigns “Extra training is always useful and would be great to learn some tips” “Marketo is a great tool but Italy still needs a better database to launch efective campaigns” Countries Update 1 launched campaign “Very good tool, more reliable than our existing email tool”
Next Steps Integration with Sales Force We are working to have the Salesforce integration available in all countries in the next 3 months. Lead Scoring Define a lead scoring plan and implement it in order to provide high quality leads to the Exclusive Networks’ sales teams
Assets: 1 Invitation, 2 Landing Pages, 1 Confirmation eMailing and a Thank You e.Mailing Database: 16.000 contacts Comunication Tools: eShots, Social Media, DataCenter Dynamics Banner Number of eShots: 5 (First Invitation and 4 Reminders) Next Steps: Telemarketing Attendance Confirmation Campaign Data:
eMailing Performance: % Delivered% Opened% Bounces % Unsubs.% Click to Open Rate DataCenter Roadshow 89,9%15,6%10,4%0,1 %3,5% MEE Roadshow80,3%13,2%16,34%0,3 %0,05% Campaign Performance: RegistrantsNew Contacts Aggregate Time Spent DataCenter Roadshow412227 (55,6%) 3h MEE Roadshow200Unknown36 h
MORE EFFICIENCY AND EFFECTIVNESS Higher click to open rate Less bounces Time spent reduced by 12 times DOUBLE RESULTS!