L-3 Checking the Media

Objectives Analyze Media Messages Analyze Media Messages Describe comparison Shopping Describe comparison Shopping About different types of appeals used in advertisement About different types of appeals used in advertisement

Media Messages

The media include television, radio, newspaper,magazines, books and the internet. The media offer valuable information, but teens cannot believe all media messages.

Media Literacy

Media literacy-It is ability to recognize and evaluate media messages. Media literate teens evaluate the accuracy and purpose of media messages. Media literacy-It is ability to recognize and evaluate media messages. Media literate teens evaluate the accuracy and purpose of media messages. The media also provides teens with entertainment such as sports, music and movies. The media also provides teens with entertainment such as sports, music and movies.

Analyzing Messages in the Media. 1.What is the purpose of the message? Is the message designed to inform, persuade,entertain,or sell something. 2.Who is the target audience?- The target audience is a group of people for whom a message is intended. 3.What techniques are used to make the messages influence the target audience?

The media message may omit information such as the health risks of product or service. 5.What values are expressed by the media messages? Values are principles or standards that guide a person’s behavior. The media promotes positive and negative values To make messages appealing, the media use music and images, use celebrities to use the product. 4.What information is missing? The media message may omit information such as the health risks of product or service. 5.What values are expressed by the media messages? Values are principles or standards that guide a person’s behavior. The media promotes positive and negative values

6.Does the message advocate healthful and responsible behavior? Evaluate message by using the guidelines for making responsible decisions. 6.Does the message advocate healthful and responsible behavior? Evaluate message by using the guidelines for making responsible decisions. 7.Is the message supported by other sources?

Comparison Shopping

It is evaluating similarities and differences among related products and services. Factors you should look at when comparing products Price Price Warranty Warranty Convenience Convenience Features Features Quality. Quality.

Activity -I Activity I- Comparison shopping In the notebook students will draw a table with columns for price,warranty,convenience,features and quality and then they will fill the columns to compare at least three different brands of same product.

Advertising Appeals

Web link-Advertising appeals ol/print/index.php?id=32631

The Power of advertising Advertisements or Ads-are the paid announcements about the products and services. They generally are not reliable sources of information. Their goal is to influence you to purchase something, not to inform you.

Individuals and companies pay a great deal of money to place advertisements on television and on radio, in magazines, on billboards and in news papers. A commercial is an advertising message on the radio or on television. Example: breakfast cereals-childrens -TV Ads for clothing for teens often appear in teen magazines.

Many talented and artistic people work on advertisement designed to influence your purchasing choices. Learning to recognize these appeals cab reduce the effect ads and commercial will have on you. You will recognize that it is the advertising technique that hooks you, not necessarily the product being promoted.

Advertising Appeals 1.Bandwagon appeal 2.Brand loyalty appeal 3.Image appeal 4.Glittering generality appeal 5.Humor appeal 6.Progress appeal 7.Reward appeal 8.Scientific evidence appeal 9.Testimonial appeal.

Benefits of Technology

The Power of Technology Advancing technology has affected the behavior of individuals, businesses, schools and other organizations. Individuals can go online to pay bills, shop and gather information without ever leaving their homes. Computers also saves time, money and effort. It can also transfer information from place to place,eliminating the need to print and distribute many copies of documents.

The benefits of technology The media and technology also give communities a way to educate citizens about health concerns.. The media and technology also give communities a way to educate citizens about health concerns.. Ads and articles in news papers and billboards may alert people to current health issues, such as outbreaks of disease in a particular area. Ads and articles in news papers and billboards may alert people to current health issues, such as outbreaks of disease in a particular area. Radio and TV program can inform people about the health related topics.. Radio and TV program can inform people about the health related topics..

Digital Divide Separation between those with Internet access and those without it is called “the digital divide”

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