1. A HEALTHY FOUNDATION CONSUMER HEALTH & ADVERTISING

2. CONSUMER HEALTH YOUYOU ARE RESPONSIBLE FOR THE DECISIONS MADE REGARDING YOUR HEALTH INFORMEDBECOME AN INFORMED CONSUMER LEARNLEARN ABOUT THE PRODUCTS, HOW TO JUDGE EACH OF THEM AND WHICH ONES ARE RELIABLE / EFFECTIVE

3. CONSUMER HEALTH COMPARE CHOICES –COST –FEATURES –QUALITY –WARRANTY –SAFETY –RECOMMENDATIONS

4. ADVERTISING MANY FACTORS INFLUENCE YOUR DECISION TO BUY SPECIFIC PRODUCTS AND SERVICES –HABITS –PERSONAL TASTE –FAMILY –MEDIA –FRIENDS –COST

5. ADVERTISING MEDIA –VARIOUS METHODS OF COMMUNICATION INFORMATION TELEVISION RADIO NEWSPAPER MAGAZINES INTERNET

6. ADVERTISING ADVERTISING –WRITTEN OR SPOKEN MEDIA MESSAGE DESIGNED TO INTEREST CONSUMERS IN PURCHASING A PRODUCT OR SERVICE PRIMARY PURPOSE –IS TO MAKE YOU WANT TO BUY THE FEATURED PRODUCT IN THE AD

7. ADVERTISING HIDDEN MESSAGES BANDWAGON –EXAMPLE: GROUP OF PEOPLE USING A PRODUCT OR SERVICE –HIDDEN MESSAGE: EVERYONE IS USING IT – YOU SHOULD TOO

8. ADVERTISING RICH AND FAMOUS –EXAMPLE: PRODUCT DISPLAYED IN EXPENSIVE HOME –HIDDEN MESSAGE: IT WILL MAKE YOU FEEL RICH AND FAMOUS FREE GIFTS –EXAMPLE: REDEEMABLE COUPONS FOR MERCHANDISE –HIDDEN MESSAGE: IT’S TOO GOOD A DEAL TO PASS UP

9. ADVERTISING GREAT OUTDOORS –EXAMPLE: SCENES FROM NATURE –HIDDEN MESSAGE: IF IT’S ASSOCIATED WITH NATURE, IT MUST BE HEALTHY GOOD TIMES –EXAMPLE: PEOPLE SMILING AND LAUGHING –HIDDEN MESSAGE: THE PRODUCT WILL ADD FUN TO YOUR LIFE

10. ADVERTISING TESTIMONIAL –EXAMPLE: PEOPLE FOR WHOM A PRODUCT HAS WORKED –HIDDEN MESSAGE: IT WORKED FOR THEM, SO IT WILL WORK FOR YOU, TOO

11. CONSUMER HEALTH PART OF BEING A WISE CONSUMER INVOLVES MAKING INFORMED DECISIONS REGARDING PURCHASES ABOUT HEALTH RELATED PRODUCTS