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Being a Good Consumer Chapter 28.1

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1 Being a Good Consumer Chapter 28.1
CONSUMER SKILLS Being a Good Consumer Chapter 28.1

2 Objectives Explain how skillful consumers judge quality price
Explain what ‘comparison shopping’ means Describe impulse buying Give tips for saving money Recognize and explain different ways advertisers try to get you to buy their product

3 Vocabulary: Consumer Bargain Unit price Comparison shopping Warranty
Impulse buying Direct advertising Indirect advertising

4 Traits of Skillful Consumers
A consumer is simply a person who purchases goods and services.

5 To be a Skillful Consumer,…
Become familiar with available products, prices, and standards of quality Read and do research to learn what features to look for or avoid Use self-discipline to resist society’s message to buy more than you need

6 What is Quality? “They just don’t make things like they used to”
“I’ll never buy that brand again” If something has quality: It is well-made Works right Will last

7 Two Consumer Advocate Groups
Consumer Reports Consumers Research Magazine These two groups test products in laboratories and then report to readers This information is available at the public library internet

8 A Fair Price To be a true bargain, you must look at four conditions:
The product is one you need, want, and will use The item’s quality is suitable The product sells at a price you’re willing to pay A reliable dealer sells the item

9 Comparison Shopping Comparison Shopping means you look at the same item in several stores to compare quality and price before you buy Tips for comparing: Know what you want (know features) Use the telephone (call around) Compare similar items Check any warranty Compare credit terms Check the return policy

10 Warranty: A written guarantee

11 Impulse Buying “I just couldn’t resist”
Impulse buying is purchasing items without previous consideration or thought Retailers promote impulse buying in stores Check-out aisles

12 Controlling Impulse Buying
You must know what you truly need and can afford to pay Bring a shopping list- helps you focus on what you intend to buy Only take enough money to cover what you’ve planned to buy- no credit cards!

13 Analyzing Advertising
Advertising is everywhere! Television Radio Newspapers Magazines Buses Billboards Clothing Internet…

14 Advertising Techniques
Direct Advertising tries to convince you to buy a particular product by appealing directly to your values focus on glamour, health, happiness, good looks, love Indirect Advertising is more subtle celebrity association to a product, printing of company or product names on clothing

15 A Critical Eye Learn to separate fact from fiction
Recognize ‘no- promise’ promises Conditional words such as ‘can’ and ‘often’ Watch out for below- cost sales Be careful of percent- off ads Store raises prices then advertises ‘30% off selected items’ Get the whole story Fees Cost of everything else you’ll need

16 Use Your Knowledge Max has a $.75 coupon for a brand-name toothpaste that costs $3.45 without the coupon. The house brand, which is the same size, costs $ Which should he buy?

17 Check Understanding What are two traits of a good consumer?
What conditions make a purchase a bargain? What is a warranty? How can a person control impulse buying? Describe two types of advertising techniques.

Chapter 28.2

19 Consumers have both rights and responsibilities in the marketplace
State and federal laws protect consumers’ interests, or rights At the same time, however, consumers also have responsibilities. To earn your rights as a consumer, you have to live up to your responsibilities.

20 Consumer Rights: Consumers have 4 major rights: To safety
To be informed To choose To be heard

21 Consumer responsibilities:
Be careful Be considerate shoppers who treat merchandise as carefully as if they owned it Pay for all merchandise (no shoplifting) Save sales records and receipts Follow product instructions

22 Consumer complaints You can file a consumer complaint
You can return merchandise for a refund or replacement You can write a letter of complaint Several government agencies and business organizations (like Better Business Bureau) can help Consumers can dispute thought small claims court

23 Reflection Answer the following reflection questions on the back of your note sheet Many people seem to believe that happiness comes through possessions. Do you agree? Support your answer with examples. Some people admit to being “shopaholics”. When does this trait become a problem?

24 Do you struggle with impulse buying. If yes, provide and example
Do you struggle with impulse buying? If yes, provide and example. If no, why do you think you can stay away from impulse buying? Should consumers be able to claim their rights if they don’t live up to their responsibilities? Explain.

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