Presentation on theme: "Being a Good Consumer Chapter 28.1"— Presentation transcript:
1 Being a Good Consumer Chapter 28.1 CONSUMER SKILLSBeing a Good Consumer Chapter 28.1
2 Objectives Explain how skillful consumers judge quality price Explain what ‘comparison shopping’ meansDescribe impulse buyingGive tips for saving moneyRecognize and explain different ways advertisers try to get you to buy their product
4 Traits of Skillful Consumers A consumer is simply a person who purchases goods and services.
5 To be a Skillful Consumer,… Become familiar with available products, prices, and standards of qualityRead and do research to learn what features to look for or avoidUse self-discipline to resist society’s message to buy more than you need
6 What is Quality? “They just don’t make things like they used to” “I’ll never buy that brand again”If something has quality:It is well-madeWorks rightWill last
7 Two Consumer Advocate Groups Consumer ReportsConsumers Research MagazineThese two groups test products in laboratories and then report to readersThis information is available at the public libraryinternet
8 A Fair Price To be a true bargain, you must look at four conditions: The product is one you need, want, and will useThe item’s quality is suitableThe product sells at a price you’re willing to payA reliable dealer sells the item
9 Comparison ShoppingComparison Shopping means you look at the same item in several stores to compare quality and price before you buyTips for comparing:Know what you want (know features)Use the telephone (call around)Compare similar itemsCheck any warrantyCompare credit termsCheck the return policy
11 Impulse Buying “I just couldn’t resist” Impulse buying is purchasing items without previous consideration or thoughtRetailers promote impulse buying in storesCheck-out aisles
12 Controlling Impulse Buying You must know what you truly need and can afford to payBring a shopping list- helps you focus on what you intend to buyOnly take enough money to cover what you’ve planned to buy- no credit cards!
13 Analyzing Advertising Advertising is everywhere!TelevisionRadioNewspapersMagazinesBusesBillboardsClothingInternet…
14 Advertising Techniques Direct Advertising tries to convince you to buy a particular product by appealing directly to your valuesfocus on glamour, health, happiness, good looks, loveIndirect Advertising is more subtlecelebrity association to a product, printing of company or product names on clothing
15 A Critical Eye Learn to separate fact from fiction Recognize ‘no- promise’ promisesConditional words such as ‘can’ and ‘often’Watch out for below- cost salesBe careful of percent- off adsStore raises prices then advertises ‘30% off selected items’Get the whole storyFeesCost of everything else you’ll need
16 Use Your KnowledgeMax has a $.75 coupon for a brand-name toothpaste that costs $3.45 without the coupon. The house brand, which is the same size, costs $ Which should he buy?
17 Check Understanding What are two traits of a good consumer? What conditions make a purchase a bargain?What is a warranty?How can a person control impulse buying?Describe two types of advertising techniques.
18 CONSUMER RIGHTS AND RESPONSIBILITIES Chapter 28.2
19 Consumers have both rights and responsibilities in the marketplace State and federal laws protect consumers’ interests, or rightsAt the same time, however, consumers also have responsibilities. To earn your rights as a consumer, you have to live up to your responsibilities.
20 Consumer Rights: Consumers have 4 major rights: To safety To be informedTo chooseTo be heard
21 Consumer responsibilities: Be carefulBe considerate shoppers who treat merchandise as carefully as if they owned itPay for all merchandise (no shoplifting)Save sales records and receiptsFollow product instructions
22 Consumer complaints You can file a consumer complaint You can return merchandise for a refund or replacementYou can write a letter of complaintSeveral government agencies and business organizations (like Better Business Bureau) can helpConsumers can dispute thought small claims court
23 ReflectionAnswer the following reflection questions on the back of your note sheetMany people seem to believe that happiness comes through possessions. Do you agree? Support your answer with examples.Some people admit to being “shopaholics”. When does this trait become a problem?
24 Do you struggle with impulse buying. If yes, provide and example Do you struggle with impulse buying? If yes, provide and example. If no, why do you think you can stay away from impulse buying?Should consumers be able to claim their rights if they don’t live up to their responsibilities? Explain.