1. 1. Every day, we pass _____ advertisements ____ buses and billboards, ____ trains and ____ train stations, ____ shop windows, ______ restaurants and ______ public notice boards. ____ home, we see advertisements _____ magazines and newspapers and ________________ our favourite television programmes. We hear advertisements ______ the radio and come ______ them _____ the Internet. Even some of the casual garments we wear have brand names attached ______ them which turns us _____ walking advertisements. by on in outsideon At in in the middle of on acrosson to into

2. 2. An advertisement can use words, pictures, music or film to _________ its message. 3. Advertisers must pay the media for ________ their ads. Their money would be wasted if the message didn’t ______ its target audience, in other words, the people the advertisement intends to __________. 4. Adolescent boys are more likely to buy computer games than any other group, so it makes _______ to make computer game ads that appeal to this group. communicate displaying reach presuade sense

3. 5. _____________ (identify) the target group, researchers find out as much as possible about those in the target group, such as their likes and dislikes, and how the product would __________ their lives. This information then forms the basis for decisions about what type of advertising _________ to use with this group. 6. Some advertisements appeal to people’s desire to save money. _________ are more likely to be noticed if they are funny. Having identified fit into techniques Others

4. 7. Ads that ________ rich and famous people will ______ the attention of those who admire people like that. 8. Because most cars have radios, ads _________ via radio can ________ a lot of drivers very easily. For this reason, it would be __________ to use radio to advertise goods and services ________ __ cars. However it would be no use __________ products on radio if the ad relies on ______ _____.Television adverts are great for generating emotional ________ to a product, but magazines and newspapers can _______ more detail. feature grab broadcast reach appropriate relating to advertising visual effects responses give

5. 9. On the other hand, _______ constantly exposed to advertisements can help to change our opinions over time. This is _____ governments all over the world pay a lot of money for ads on such things _____ road safety. They believe these adverts will affect the ______ people think about their driving habits and will ____________ reduce the number of road accidents. being why as way subsequently