Marketing Plan for: Client Name 1234 Main Street Right Here, MD Prepared by: Your Name Your Office

Your home is probably your largest investment: Doesn’t it make sense to let a Professional manage the sale?

Top 10 Reasons to use O’Brien Realty 1.Largest Local Broker in Southern Maryland 2.We’ve been in business for over 30 years! 3.O’Brien agents win more Southern Maryland Association of Realtors awards than any other company 4.O’Brien Realty’s family atmosphere provides our clients with customized and personalized service, not a corporate sales strategy 5.Five offices surrounding Southern Maryland to serve all your real estate needs 6.Highly visible and recognizable real estate signs 7.Most effective marketing plan in the industry 8.Our agents are individually educated to market your home 9.Our agents are immediately informed of new laws that could affect our customers 10.O’Brien agents work as a team to sell your home

M ISSION S TATEMENT We are committed to treat all of our customers as family and to do our very best to make your real estate transaction as smooth and effortless as possible. We promise to deliver all of our services, including those of our affiliated title and mortgage and relocation services with an unequalled level of enthusiasm.

When you list your home with O’Brien Realty, you are getting our exclusive Customized Marketing Plan and the instant recognition and credibility of the best name in the business. When you work with us, you’re working with the “BEST”. We’re a Name You Can Trust!

O’B RIEN R EALTY B RANCH O FFICE L OCATIONS R EAL ESTATE IS A LOCAL BUSINESS. Our offices are strategically located throughout Southern Maryland to give our clients the “best” possible service.

Your Goals are Our Goals Getting your home “SOLD” is not our only priority. Our mission is to help you sell your home: For the best possible price In the shortest amount of time With the least inconvenience to you

O’Brien Realty Sells Homes Selling a home in today’s market is a complicated procedure that takes more than a hammer and a yard sign. It takes a plan! O’Brien Realty researched where buyers come from and created a system to attract those buyers.

Where do Buyers Come From?

Marketing to Realtors The Multiple listing service is used by realtors and websites to search homes for sale. The more information provided, the more likely a buyer will want to see your home. O’Brien agents work by a team concept always working together to match home buyers and sellers. New listings are presented at sales meetings and agent tours are regularly scheduled. Networking with cooperating agents is an important part of our marketing plan. O’Brien agents are members of the National Association of Realtors, The Maryland Association of Realtors, the Southern Maryland Association of Realtors, as well as numerous online networks designed specifically for Realtors.

I NTERNET M ARKETING Within days of listing your home with O’Brien Realty, via syndication and internet data exchange (IDX), your home will be viewable worldwide on thousands of real estate websites. Your house will appear on over 50 of the top websites including Zillow, Yahoo Real Estate, Trulia, REALTOR.com and Homes.com. And on obrienrealty.com, of course! (Websites shown are subject to change)

Customized Marketing Cont’d The O’Brien Realty sign was designed to draw attention to your home and is widely recognized. 65% of the calls that come into our offices are sign calls. Open houses are uniquely featured on Since less thanwww.OBrienRealty.com 1% of buyers purchase a home they saw at an open house, our agents are trained to identify if your home is a good candidate. O’Brien Realty cooperates with builders to capture buyers interested in a new home. Many homebuyers decide to purchase a resale home after they learn that building would be more expensive and take longer than they planned. Statistics show that less than 2% of buyers purchase a home they saw advertised. Although print advertising is one of the least effective methods to advertise your home, it can generate some buyer activity. Your home may appear in a print advertisement to generate buyer leads.

More Customized Marketing O’Brien Realty utilizes local Billboards to promote our offices and services. As the #1 local real estate company in Southern Maryland, we advertise close to your home to attract the right buyers. O’Brien Realty contributes to TV and Radio advertising for homesdatabase.com, the only website linked to the MLS that features 100% of the listings. Feature flyers are customized to highlight your home’s best features so buyers will want to see inside.

My Role as Your Agent Marketing your home to find a buyer is only part of my job.

The Market Analysis There is no “exact price” for real estate A home is only worth what a buyer is willing to pay I don’t tell you what I think your home is “worth” The market determines value Together, we determine price I will show you a range of prices being paid for homes in your area

T HE D ANGERS OF O VERPRICING Reduces the number of showings Makes your competition more attractive Deters buyers who are unwilling to negotiate Attracts the wrong prospects Leads to mortgage rejections and critical lost time Creates lower offers Leaves your home “shop worn”

T HE A DVANTAGES OF P ROPER P RICING Increases the number of showings Makes your home more attractive Encourages buyers who are unwilling to negotiate and will pay your price Attracts the right prospects Leads to mortgage approval and a faster sale Creates higher offers Creates urgency possibly creating multiple offers and INCREASING your bottom line

Staging Tips In today’s competitive real estate market, your home must be in top shape to attract buyers. As your O’Brien Realty agent, I will give you a customized “to do” list that will net you the most money. Here are some common examples: Clean, stain, or paint the front door. Plant some extra flowers for color – or just put some pots beside the front door. Rake the lawn, and sweep the sidewalks and driveway. To make the rooms seem warmer and brighter, buy higher wattage light bulbs, put them in every lamp in the house, and turn them all on for every showing Brighten interiors with fresh, light-toned paint. It’s inexpensive and makes a big difference. Clean out your kitchen cabinets and pantry. Leave them looking neat and spacious. Clear off the kitchen counters – including small appliances and dish racks – to make them look as expansive as possible. Clean out all your closets to make them look bigger. Polish tubs, toilets, and sinks. Clean mirrors so they sparkle..

Beyond Full Service From getting your home on the market, to helping you determine the best offer, we’ll be there to answer all the questions and handle every detail.

Thank you and I look forward to serving your real estate needs. Agent Name Realtor ®