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Professionals make the difference. (or insert your own slogan)

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Presentation on theme: "Professionals make the difference. (or insert your own slogan)"— Presentation transcript:

1 Professionals make the difference. (or insert your own slogan)

2 EXCLUSIVE PROPOSAL for Mr. And Mrs. John and Jane Smith 1234 Main Street Somewhere, USA 00000

3 Personal Facts Certified Residential Specialist 100% Club Hall of Fame Member 1999 REALTOR ® of the Year Board of Directors, ABC Association of REALTORS Serving: Your Town, USA Insert Your Picture Here

4 My Assistant Pat will be the person calling for appointments and logging who is seeing your home and when. Pat Smith Insert Photo Receptionist Jane will greet you or potential buyers for your home in a friendly and professional manner. Jane Smith Buyer’s Representative Jane will represent our buyers and assist them in the home buying process. Jane Smith The (Your Name) Team Insert Photo Insert Photo

5 Our Mutual Objective is Selling Your Home... At the highest possible price In the shortest amount of time With the most favorable terms We will be working as a team to sell your home. Communication and cooperation ensures a successful sale.

6 My Objectives Listen carefully so I understand your objectives Explain the Home Selling and Marketing Process - my responsibility, your responsibility Thoroughly review your home Help you price your home Advise you how to prepare your home for showing Review what happens from time of contract through close of escrow/closing. Ask for your commitment to begin marketing your home

7 RE/MAX stands for Real Estate MAXimums MAXIMUM Experience MAXIMUM Market Exposure MAXIMUM Service

8 Make a personal financial investment in every listing Control a customized marketing plan for each home we sell Average more sales per agent than other real estate companies The typical RE/MAX Sales Associate is the most experienced in the industry, averaging over 12 years of service RE/MAX SALES ASSOCIATES

9 RE/MAX is a world leader in residential real estate with over 4,000 full-service offices. Over 70% of RE/MAX Sales Associates’ business comes from repeat business or referrals from past customers and friends - more than twice the industry average. RE/MAX Sales Associates proudly number over 65,000 full-time, professional agents, worldwide. RE/MAX SALES ASSOCIATES

10 Where Do Buyers Come From? n REALTOR ® Contact40% n For Sale Sign20% n Responded to Ad18% n Responded to Open House 8% n Referral by Relocation Service 7% n Bought Advertised Property 3% n Bought for Combination of Reasons 3% n Bought Open House They Saw 1%

11 Standard Marketing Plan Marketing to Potential Buyers n Yard Signs n Direct Mail Campaign n Enter Internet Information n Write and Place Print Ads n Show Home to Prospects n Prepare Flyers and Brochures Marketing to Other REALTORS ® n Set up Property into MLS n Agent Tours and Open Houses

12 n Initial Meeting n Discuss CMA n Review Your Home n Prepare Listing n Set Up Warranties (if applicable) n Prepare/Distribute All Paperwork n Follow Up on Showings n Qualify Buyers Standard Marketing Plan The Home Selling Process

13 n Renegotiate All Counter Offers n Deposit All Earnest Checks n Handle Title Work n Follow Up on Inspections n Confirm Appraisal Ordered n Final Documents to Closing n Post-Closing Follow Up n Present All Offers Standard Marketing Plan The Home Selling Process

14 Customized Marketing Plan for (Insert Customer’s Name Here ) n Handle Own Sign and Ad Calls n Reverse Prospect Match n REALTOR ® -to- REALTOR ® Marketing to Top Area Associates n Multiple Home Photos on and Virtual Tour n Customized Internet Listing n Follow Up on Every Showing for Feedback n Direct Mail Campaign Targeted to Your Neighborhood n Telemarketing in Your Neighborhood for Potential Buyers n E-Mail Marketing of Your Home


16 MARKETING Home Warranty Plan Homes sell faster and for a higher price than homes without a home warranty...according to a study by the National Home Warranty Association. In addition, a home warranty plan “reduces your liability after the sale.” You can provide the buyer up to one year of coverage on selected items... n Central Heating System n Electric Central Air System n Interior Plumbing n Built-in Appliances

17 PRICING The Role of a Real Estate Agent in Pricing n The Market determines value. n I will show you a range of prices being paid for homes in your area. n Together, we determine the listing price.

18 PRICING Who’s In Control? Listing Price Seller Location Seller Condition Seller Showing Access Seller Financing Market Marketing REALTOR ®

19 Regression Regression: The value of a larger home is reduced by the influence of smaller surrounding homes. Progression Progression : The value of a smaller home is increased by the influence of larger surrounding homes. PRICING

20 The Advantages of Proper Pricing n Higher Net Sales n Attract Better Offers n Better Response from Advertising and Sign Calls n Faster Sale n Increased Agent Response n Avoid Your Home from Becoming “Shopworn”

21 PRICING The Disadvantages of Overpricing If You Overprice … n The right buyers won’t see it. n The higher priced buyers won’t want it.

22 Preparing Your Home To Sell I promise to... n Conduct a thorough evaluation of your home and provide valuable input. n Help you to stage your home for the showing process. n Provide a list of reliable contractors to assist with improving areas of your home if necessary.

23 Clean Every Room Turn on All Lights Open All Drapes, Shades and Blinds Turn on Air Conditioner or Light Fireplace Turn TV and Radio Off Take the Pets for a Walk Maintain a Low Profile Clean Closets Clean and Repair Entrance Organize Basement, Attic and Garage The BEST Tips for Showing Your Home

24 When the Offer is Made n Present All Offers n Explain Your Options n Evaluate Buyer’s Qualifications n Provide Constant Communication on Contract Status n Deliver Contract n Finalize All Conditions

25 n Keep your home in showcase condition and provide easy access for potential buyers. n Make yourself available from the time a contract is signed to the closing day. n Keep your home accessible for the appraisal and inspections. n Openly share all information about your home and its condition. n For your security, refer all potential buyers to your REALTOR ®. Your Teamwork is Necessary for a Successful Sale

26 We’re a Team Let’s Work Together!


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