Everyday Use Rhetoric at Work in Reading and Writing

Objectives Examine and analyze rhetoric in our lives Understand the traditional canons of rhetoric Use traditional rhetoric canons Apply rhetoric knowledge to writing Apply rhetoric knowledge to reading Make rhetorical connections between reading and writing Examine rhetoric in narrative

Cartoon Why is a place without rhetoric “media hell”? What connotations about rhetoric does the cartoon assume? Will the chapter defend or refute these assumptions?

Rhetoric in Our Lives “As the writer writes and the reader reads, they negotiate…making decisions about what’s happening and what will happen next.” negotiari: (Latin) to carry on business - What do the authors mean by “negotiate”? *Movie Predictions*

Defining and Identifying Rhetoric Rhetoric Audience Speaker Juxtaposition Activity pg. 4

Defining and Identifying Rhetoric Rhetorical Triangle Evidence Persona Activity pg. 7 SOAPSTone: explain and practice

Key #1 Persona Tone Attitude Diction Irony Effect Symbol *Clinton Speeches, 371*ClintonSpeeches

Key #2 Appeals to Audience Logos Ethos Pathos Role-play using appeals

Key #3 Subject and Its Treatment Claim-Plus-Support Toulmin *because therefore since unless* Claim, Data, Warrant Move Overall Effect *Supplemental Reading*

Key #4, 5, 6 Context, Intention, Genre Context Aim/Purpose/Intention Genre Rhetorical situations *Reading Connection* *Rhetoric and Real-Life Contexts* *End ch 1*

Traditional Canons of Rhetoric Invention Memory Arrangement Style Delivery

Context and the Appeals Ethos Logos Pathos Claims *subordination and the single effect*

Systematic Invention The Journalist’s Questions Kenneth Burke’s Pentad The Enthymeme The Topics (Rhetorical Modes) Basic Topics Common Topics

The Journalist’s Questions WHO was involved? WHAT took place? WHEN did it happen? WHERE did it happen? WHY did it happen? HOW did it happen? NYT PRNYTPR

Kenneth Burke’s Pentad Act: What happened? Scene: When & where did it happen? Agent: Who did it? Agency: How was it done? Purpose: Why was it done?

The Enthymeme Argument Syllogism Major Premise – irrefutable generalization Minor Premise - specific Conclusion *review homework*

The Basic Topics Possible and Impossible Past fact Future fact Greater and Less *Generate Examples*

The Common Topics Definition Division Comparison and Contrast Relationships Causal Antecedent-Consequence Contradiction Circumstance Testimony *Rhetorical Modes*

Intuitive Invention Freewriting Journaling Conversations *Finding Forrester*Finding Forrester

Memory Mnemonic Devices House Analogy Cultural Memory Not just personal connection! *Mean Joe & House* *End ch 2*Mean Joe House

Arrangement Genre Exordium Narration Partition Confirmation Refutation Peroration

Style “Function grows out of form.” Small Group Grammar Exercises

Delivery Format Links Visuals Cover Font, white space, shape *To Be Or Not To Be*To Be Or NotTo Be

Rhetorical Analysis Identify Interpret Analyze *Evaluate *End ch 3*

Resource Roskelly, Hepzibah and David A. Jolliffe. Everyday Use: Rhetoric at Work in Reading and Writing. New York: Pearson Longman, 2009.