1. An Introduction to Rhetoric: Using the “Available Means”
Chapter 1

2. Assignment Follow along with your Cornell Notes.
Topic/Objective: Chapter 1 – Rhetoric
You will complete the Notes (right side) in class.
You will complete the Questions/Main Idea (left side) for homework.
Cornell Notes on Chapter 1 will be due on Tuesday, August 23, 2011.

3. Key Elements of Rhetoric
Nowadays, the word “rhetoric” is often used to signal deception.
Rhetoric means the effective use of language to communicate an idea.
Rhetoric can serve sincerity (as in Lou Gehrig’s speech) as well as trickery.

4. Key Elements of Rhetoric (Continued)
Rhetoric is always situational: it always has a context and a purpose.
Context: the occasion, time, place it was written or spoken
Purpose: goal that the speaker or writer wants to achieve.

5. Key Elements of Rhetoric (Continued)
Context?
Purpose?

6. Key Elements of Rhetoric (Continued)
Context of Lou Gehrig’s speech is the emotional contrast between the celebration of his athletic career and his life-threatening diagnosis.
Purpose of Lou Gehrig’s speech is to remain positive and downplay his “bad break.”

7. Key Elements of Rhetoric (Continued)
Context and purpose are essential to analyzing effective rhetoric.
First, consider the context: The occasion, time, and place
Then, consider the purpose: What is the speaker’s goal in this communication?

8. Key Elements of Rhetoric (continued)
Remember that sometimes context arises from current events or cultural bias.

9. The Rhetorical Triangle
Speaker
PURPOSE
AUDIENCE
SUBJECT

10. The Rhetorical Triangle
Audience:
How do they feel about the subject?
How does the writer expect them to respond to their topic?
Purpose:
Does the writer propose something?
Does the writer convey specific information?
Does the writer convince you of something?
Does the writer try to sell something?
Author:
Who is the author?
What do you know about the author?
Is he/she trustworthy? Why?
What else has he/she written on the subject?
Audience:
Who is my audience? What do they mean to me?
What is their interest in the subject?
What do they know about the subject?

11. P ersona I ntention G enre S ubjct A udience C ontext
Analyzing a Text =
Pigsacing a Text

12. Pigsac
Persona
The voice that tells the story. The author and the speaker are NOT necessarily the same. An author may choose to tell the story from any number of different points of view (character or persona).
3 Components
Tone
Diction
Logic

13. Pigsac
Intention
The reason behind the text. The author/speaker’s GOAL in the communication.
Consider the purpose of the text in order to examine the argument and its logic.
“What does the speaker want the audience to think or do as a result of reading this text?”

14. Intention (continued)
Pigsac
Intention (continued)
TONE
The attitude of the author toward the subject matter. With the written work, it is tone that extends meaning beyond the literal.
can be determined by examining the author’s diction (choice of words), syntax (word order), and imagery (vivid descriptions that appeal to the senses).

15. Intention (continued)
Pigsac
Intention (continued)
TONE
Is the author:
amiable?
detached?
passionate?
zealous?
sardonic?
sincere?
matter-of-fact?
authoritative?
nostalgic?
sincere?
matter-of-fact?
authoritative?
nostalgic?
condescending?
insolent?
angry?

16. Intention (continued)
Pigsac
Intention (continued)
TONE
Does the Speaker
Provoke?
Celebrate?
Repudiate?
Put forth a proposal?
Secure support?
Bring about a favorable decision?
Is the Speaker:
Trying to win agreement?
Persuade us to take action?
Evoke sympathy?
Make us laugh?
Inform?

17. Pigsac Genre The type of writing. Also called modes:
Creative/Expressive
Descriptive
Expository/Informative
Narrative
Argumentative
Business
Comparison/Contrast
Literary Response
Technical

18. Pigsac
Subject
The general topic, content, and ideas contained in the text; the main idea.

19. Pigsac
Audience
The audience may be one person, a small group, or a large group; it may be a certain person or a certain people.

20. Appeals: How to Persuade
Ethos
Appeals to a sense of character, credibility, authority
The writer makes a good impression.
The reader believes the writer knows what he or she is talking about.
The speaker’s ethos is his expertise,
knowledge experience, training,
sincerity, or a combination.

21. Appeals: How to Persuade
Logos
Appeals to reason and sense of logic
Solid facts
Sound argument
Acknowledge the counterargument
Concession and refutation

22. Appeals: How to Persuade
Pathos
Appeals to emotion
Figurative language
Personal Anecdote
First Person
Strong
Connotations

23. Attractive but unreliable pieces of reasoning.
Fallacies
Attractive but unreliable pieces of reasoning.
FAKE and PLASTIC.

24. The Flaw of Fallacies
Relying too heavily on ethos (such as celebrity endorsement) without corroborating logos, can be a fallacy.
Relying too much on emotion without corroborating logos, can be a fallacy.

25. Assignment
Pg. 9
Due Tuesday, August 23, 2011

26. Assignment Follow along with your Cornell Notes.
Topic/Objective: Chapter 1 – Rhetoric
You will complete the Notes (right side) in class.
You will complete the Questions/Main Idea (left side) for homework.
Cornell Notes on Chapter 1 will be due on Thursday, August 25, 2011.

27. Visual Rhetoric: Editorial Cartoons
uses images to create meaning or construct an argument.

30. Visual Rhetoric: Editorial Cartoons
uses images to create meaning or construct an argument.

31. Visual Rhetoric: Organization of an essay
Classic arrangement:
Introduction: draws the reader in
Narration: facts and background
Confirmation: main part developing the proof
Refutation: addresses the counterargument
Conclusion: appeal to pathos, reminds reader of ethos established earlier. Answers the question, “so what?”

32. Visual Rhetoric: Organization of an essay
Modern Patterns of Development:
Narration: Telling a story or recounting a series of events
Description: emphasizes the senses by painting a picture (activates the 5 senses)
Process Analysis: Explains how something works or how to do something
Exemplification: Facts, specific cases or instances; turns a general idea into a more concrete one.
Comparison and Contrast: Highlighting similarities and differences
Classification and Division: Sorting of ideas
Definition: Defining a term as the basis of an argument

33. Assignment Due Thursday, August 25, 2011 Pg. 12 Assignment
Review for quiz (review “assignment”) on pg. 28
Due Thursday, August 25, 2011