© 2015 LiveAction, Inc., All Rights Reserved. 1 AUTOMATION VISUALIZATION CONTROL PARTNER SALES TRAINING – INTRODUCTION TO LIVEACTION May 6, 2015

© 2015 LiveAction, Inc., All Rights Reserved. 2 Who is LiveAction? About the Company Corporate Office – Santa Clara, CA Sales offices across the USA Engineering in Honolulu, HI Founded 2007 Investors Accelerate IT Ventures Cisco Investments Referentia Systems Enerdigm Ventures Cisco Solution Partner Program member Cisco SolutionPlus Partner - GPL April 2014

© 2015 LiveAction, Inc., All Rights Reserved. 3 Partners - Significant Competitive Advantage The channel is a critical driver for LiveAction revenue growth The channel will open up LiveAction’s addressable market – QoS, IWAN The channel is key towards creating business opportunity with customer The channel will deliver valuable and relevant business outcomes that include LiveAction and Cisco technologies

© 2015 LiveAction, Inc., All Rights Reserved. 4 Why This Matters To You? Partner Opportunities Leverage major Cisco campaign around IWAN Resell / refresh old ISR G1 / smaller routers Resell IWAN/QoS network management SW & maintenance Professional Services for architecture & deployment

© 2015 LiveAction, Inc., All Rights Reserved. 5 LiveAction Solutions to Real IT Challenges Leads to Higher Network Availability, Reliability, Capacity and Performance Visualize, troubleshoot, and mitigate underlying performance issues Fast resolution over traditional CLI Application/user consumption of bandwidth Visualize PfR path changes and OOP conditions Mange traffic over multiple carriers End-to-end topology, flow and NBAR2 visualization Graphical reporting of QoS, AVC, Medianet, PfR, Wireless, and IP SLA Robust graphical QoS editor for complex configurations Identify and correct misconfigurations Built-in Cisco best practices QoS and NetFlow for capacity baselining Capacity planning with GUI-based IP SLA Visualize and minimize DoS attacks and unauthorized traffic Remediate malicious traffic on the network WAN Bandwidth Management Voice & Video Optimization Performance Baselining and Capacity Planning CyberSecurity Application Performance & Troubleshooting QoS Configuration

© 2015 LiveAction, Inc., All Rights Reserved. 6 LiveAction Software An Application-aware Network Performance Management + QoS Control tool Fast, simple, cost effective way to monitor and control application performance leveraging Cisco capabilities LiveAction Components FlowQoS MonitorQoS ConfigureRoutingLANIP SLA

© 2015 LiveAction, Inc., All Rights Reserved. 7 LiveAction Discriminators See -- End-to-end flow visualization for a holistic view of the network Click -- Easily deploy, configure, monitor, and analyze Cisco advanced technologies Point -- Quick diagnosis of performance issues through visual displays Fix -- Unique QoS graphical control to troubleshoot and solve issues. Instant validation of policy changes

© 2015 LiveAction, Inc., All Rights Reserved. 8 Who Uses LiveAction? LiveAction is used by some of the largest banks, energy companies, healthcare, law firms, media and educational institutions in the nation Energy and Utilities Professional Services Financial Services Education Healthcare Consumer Public Sector Manufacturing

© 2015 LiveAction, Inc., All Rights Reserved. 9 LiveAction User Benefits Faster, Simpler, and Less Expensive Network Performance Management Save Time & Money – Up to 20X faster and 30% cost savings Fast diagnosis and resolution of application performance issues Lower cost and simpler to deploy (vs. hardware solutions) Faster QoS Deployments – Up to 5X faster Rollout enterprise voice and video services faster Quickly deploy cloud-based and on- premise Increase productivity – Up to 100% improvement Deep understanding of application traffic with end-to-end flow visibility Find and fix and find problems faster with QoS control Ease of Operations Highly intuitive GUI Robust dashboards and guided workflows

© 2015 LiveAction, Inc., All Rights Reserved. 10 LiveAction Positioning Targets to Look For Performance issues with critical business application, VoIP, and video End users complain about the slow WAN and campus networks Difficulty troubleshooting network issues Questions to Ask Does your organization manage your operate Cisco networks? yes. Are there plaguing issues with application, VoIP, and video performance? yes Are there network issues in the WAN and campus? Yes Positioning LiveAction ideal with Cisco IWAN, Cisco ISR-AX Routers, ISR G2, Cisco ASR 1000 Series, Cisco 4000 Series ISR LiveAction works with NetFlow, FnF, IPFIX, QoS, NBAR2, AVC, PfRv3

© 2015 LiveAction, Inc., All Rights Reserved. 11 Prime and LiveAction Positioning Prime Infrastructure Strong heritage of lifecycle management and assurance Strengths are: IWAN deployment workflows for green/brownfield Plug and Play Fundamental NMS capability Comprehensive configuration of wide variety of devices for WAN/Access/DC Site/Device/Network monitoring, alerting, reporting and dash boarding across the entire Enterprise Network Strong heritage of visualization and in-depth QoS management Strengths are: IWAN management capabilities: PfRv3 monitoring and configuration, DMVPN monitoring Rich visualization, monitoring, and QoS control troubleshooting Application-centric Network scale to thousands of devices and distributed NetFlow collection up to 1M flows/sec network-wide LiveAction & Cisco Prime are complementary Customers deploy one or both in various scenarios

© 2015 LiveAction, Inc., All Rights Reserved. 12 Cisco Intelligent WAN & LiveAction Cisco Intelligent WAN Load balancing across multiple connections Moving from premium WAN connections to less expensive options Significant cost savings for customers Cisco’s recommended platform for IWAN GUI-based management, visualization, and provisioning Helps prove IWAN ROI

© 2015 LiveAction, Inc., All Rights Reserved. 13 Why LiveAction For IWAN Management? Increase Cisco IWAN adoption with visualization of intelligent path changes Optimize application performance with application visibility and NBAR2 QoS control Faster IWAN troubleshooting through visual displays and guided workflows Easier justification of IWAN ROI via visual displays Bridge the management gap for a more end-to-end IWAN solution

© 2015 LiveAction, Inc., All Rights Reserved. 14 LiveAction - Intelligent Path Selection Visualization Before Brown-Out High Priority Traffic over MPLS Path After Brown-Out High Priority Traffic Over INET Path

© 2015 LiveAction, Inc., All Rights Reserved. 15 LiveAction Top 5 Competitors Less expensive, requires multiple IT products. Less visual troubleshooting than LiveAction and lacks QoS control Flow Analysis tool only with robust reporting, but less visual trouble- shooting than LiveAction and lacks QoS control Multiple IT products with robust IP SLA reporting, but less visual troubleshooting than LiveAction and lacks QoS control Network automation and documentation tool with scheduled discovery, but less visual troubleshooting than LiveAction and lacks QoS control Simple Flow analysis but more robust security analytics. Less visual troubleshooting than LiveAction and lacks QoS control

© 2015 LiveAction, Inc., All Rights Reserved. 16 Prime and LiveAction Positioning Prime Infrastructure Strong heritage of lifecycle management and assurance Strengths are: IWAN deployment workflows for green/brownfield Plug and Play Fundamental NMS capability Comprehensive configuration of wide variety of devices for WAN/Access/DC Site/Device/Network monitoring, alerting, reporting and dash boarding across the entire Enterprise Network Strong heritage of visualization and in-depth QoS management Strengths are: IWAN management capabilities: PfRv3 monitoring and configuration, DMVPN monitoring Rich visualization, monitoring, and QoS control troubleshooting Application-centric Network scale to thousands of devices and distributed NetFlow collection up to 1M flows/sec network-wide LiveAction & Cisco Prime are complementary Customers deploy one or both in various scenarios

© 2015 LiveAction, Inc., All Rights Reserved. 17 LiveAction’s Strong Partnership with Cisco Technologies: Medianet, Performance Routing (PfR), NBAR2, Flexible NetFlow (FnF), Application Visibility and Control (AVC), Advanced Quality of Service (QoS), Intelligent WAN (IWAN), Media Services Interface (MSI), High Speed Logging (HSL), and more Hardware: Aggregation Services Router (ASR), Cloud Services Router (CSR), Integrated Services Router (ISR), Catalyst 4K Switch, Catalyst 3K Switch, Catalyst 2K Switch, Wireless, and IoT Connected Safety and Security Cisco Solution Partner Program Cisco Solution Incentive Program Cisco IVT Compatible Cisco Solution Plus Program Cisco Global Price List

© 2015 LiveAction, Inc., All Rights Reserved. 18 LiveAction on Cisco GPL Perpetual Licenses - Cisco re-sells LiveAction based on number of devices managed 25, 50, 100, 500, 1000, 2500, 5000 devices “Stack” PIDs to reach desired quantity (eg. L-SP-LA-E-100-K9=) Large Customers Small / Medium Customers LiveAction WAN Multi-user Multi-node Flow, QoS Monitor, QoS Configure, and Routing 14 days history LiveAction WAN Multi-user Multi-node Flow, QoS Monitor, QoS Configure, and Routing 14 days history LiveAction Enterprise Multi-user Multi-node Flow, QoS Monitor, QoS Configure, and Routing + LAN & IP SLA + Unlimited history LiveAction Enterprise Multi-user Multi-node Flow, QoS Monitor, QoS Configure, and Routing + LAN & IP SLA + Unlimited history WAN to Enterprise Upgrade PIDs LiveAction Professional Single-user, single-server Maximum of 200 managed devices Flow, QoS Monitor, QoS Configure, Routing, LAN, and IP SLA 5 days history LiveAction Professional Single-user, single-server Maximum of 200 managed devices Flow, QoS Monitor, QoS Configure, Routing, LAN, and IP SLA 5 days history Maintenance & Support - Partners can purchase directly from LiveAction Offered in 1, 3 or 5yr term (10% Discount for 3yr term & 15% for 5yr term) 24x7 , Web, and Phone Support All major & minor releases, bug-fix and feature requests

© 2015 LiveAction, Inc., All Rights Reserved. 19 Buy Direct - LiveAction Products Perpetual, or Subscription (1-yr, 3-yr, or 5-yr term (10% discount for 3-yr and 15% discount for 5-yr term) Customers who need NCCM functions can also purchase NetLD with LiveAction Maintenance & Support – Additional with perpetual license Included with Subscription license 24x7 , Web, and Phone Support All major & minor releases, bug-fix and feature requests Large Customers Small / Medium Customers LiveAction WAN Multi-user Multi-node Flow, QoS Monitor, QoS Configure, and Routing 14 days history LiveAction WAN Multi-user Multi-node Flow, QoS Monitor, QoS Configure, and Routing 14 days history LiveAction Enterprise Multi-user Multi-node Flow, QoS Monitor, QoS Configure, and Routing + LAN & IP SLA + Unlimited history LiveAction Enterprise Multi-user Multi-node Flow, QoS Monitor, QoS Configure, and Routing + LAN & IP SLA + Unlimited history WAN to Enterprise Upgrade PIDs LiveAction Professional Single-user, single-server Maximum of 200 managed devices Flow, QoS Monitor, QoS Configure, Routing, LAN, and IP SLA 5 days history LiveAction Professional Single-user, single-server Maximum of 200 managed devices Flow, QoS Monitor, QoS Configure, Routing, LAN, and IP SLA 5 days history

© 2015 LiveAction, Inc., All Rights Reserved. 20 LiveAction IWAN Management Lab on dCloud Posted in AMER and EMEAR regions (search for ‘iwan’ -> ‘LiveAction 4.1…’) Pre-Reqs Get dCloud access Allows you to schedule, run and share your lab instance (optional) AnyConnect VPN Client installed on your PC Local PC based remote desktop client for better experience VPN credentials provided at the time your lab starts Introduction to dCloud video is on dCloud page Need training on LiveAction dCloud demo? contact us

© 2015 LiveAction, Inc., All Rights Reserved. 21 LiveAction Overview Video LiveAction Overview

© 2015 LiveAction, Inc., All Rights Reserved. 22 Next Steps More Information Website – General questions – Joint customer account meetings – Joint marketing requests – Partner portal access – ask for your personal login account – LiveAction Software SE – 10-device annual subscription – SE – use Cisco dCloud – Your customers – 10-device 14-day trial –

© 2015 LiveAction, Inc., All Rights Reserved. 23 Thank You