Campaign Overview 2016

Overview of Key Activities Campaign preparation Manifesto and campaign launch Chambers Social Media Toolkits Twitter campaign Digital promotion campaign Blog posts Press Releases Media pitches

Campaign Goals To promote and raise awareness of the key messages on how Government can improve conditions for business throughout Ireland To promote the Chamber Network and demonstrate that the Network is engaged on public policy issues To utilize the strength of the Network to promote local Chambers and attract potential members

Campaign preparation Presentation to Chamber Executive Forum for consultation – December 2015 Consultation with PA Forum during drafting phase of manifesto – January 2016 Consultation with Chambers Ireland Board – January 2016 Conference calls with Chambers

Conference Calls with Chambers Chambers Ireland arranged numerous conference calls with Chambers for consultation and campaign preparation discussions Who? – 16 Chambers participated in conference call briefings – Individual calls with many other Chambers What? – Consultation on manifesto content – Preparation for Social Media Toolkits – Ideas for how to promote GE campaign locally

Manifesto and campaign launch 1 st February 2016

Social Media Toolkits Issued four social media toolkits to the Chamber Network on a weekly basis during campaign Toolkits Included: – Suggested tweets and posts for social media using hash tag Vision2021 – Graphics and images for sharing – Suggestions for election events – Ideas from other Chambers on how to engage online – Important political/media to follow on twitter

Chamber Network Engagement Many Chambers made strong use of suggested tweets: Some shared posts on LinkedIn or Facebook:

Chamber Network Engagement Some Chambers made Video Blogs on key topics:

Chamber Network Engagement Some Chambers adapted the key messages and issued their own localised manifesto Many Chambers hosted Pre-Election Business debates with local candidates

Twitter campaign Total tweet impressions from 1 Feb – 26 th Feb Impressions = Number of times users saw tweets on twitter Link Clicks: 940 twitter users clicked the links and therefore viewed the content. Average of 36 link clicks per day Engagement Rate: Average 0.8% = Strong engagement with tweets, hashtag and images

Sponsored tweets Issued 4 sponsored tweets Tweet with most engagement:

Digital Promotion campaign 5 different digital ads began on 15 th February and ran until 26 th February 2016 The ads ran on: – RTE.ie, – Independent.ie, – Done Deal and – Across the MB2.0 network (MB2.0 is a digital network incorporating different highly used sites nationwide – allows targeting of users in our key demographic and with interest in business)

Example of ad on independent.ie

Example of ad on RTE.ie

Campaign statistics SitePlacement Delivered ImpressionsClicksCTR Donedeal.ie Leaderboard 728x90576, Donedeal.ie Desktop MPU 300x250354, IrishIndependent.ie Leaderboard 728x90238, IrishIndependent.ie MobileMPU 300x250232, MB2.0Billboard 970x250346, RTE.ieBillboard 970x250597,5171, ,346,4473, Twice industry Average Views of webpages while ads were displayed Clicked through to view manifesto on website Click Through Rate = CTR Industry Average is 0.9%

Chambers Ireland Website analytics during promotional campaign Initial peak on day campaign went live followed by steady hits throughout Increase in new visitors to website Total views, including repeat views of a single page

Chambers Ireland website analytics over two months highlights the increased activity during campaign Digital Promotional Campaign goes live Shows average website hits before campaign to highlight increase

Blog posts Published 8 blog posts during the campaign

Press Releases Issued 8 Press Releases during the campaign Selection of Coverage:

Joint Initiatives Worked with Start Strong on Early Years Campaign to promote the importance of improved Childcare provision and Early Years EducationStart Strong

Thank You Thanks to everyone in the Chamber Network for participating in the campaign, for engaging on social media and for promoting the key messages.