1. PANELISTS DAN LEHRMAN SAM RITCHIE MICHAEL SEMANCHIK MODERATOR SARAH LEDDY #Innocence Using Social Media to Promote Campaigns and Spread Awareness

3. Social Media and Advocacy Engage your followers Grow your audience/list Raise awareness Earn media Pass policies/legislation

4. Social Media: Facebook

5. Facebook is currently the social media platform with the most engaged users. Content that works well includes: Breaking news Photos Videos Stories of injustice

6. Social Media: Twitter

7. Engagement on Twitter is about 1/5 of what it is on Facebook, but easy sharing in the form of “re-tweets” means reaching new audiences. Breaking news Links to video, audio, news stories Content headlines with a link Events/Announcements Vine is new, but catching on quickly

8. Social Media: Instagram

9. Instagram has surpassed 300 million users, with 75 million using the site daily. 13% of Internet users have an Instagram account and 53% of U.S. 18-29 year olds use Instagram daily.

10. Advocacy Actions attract most engaged supporters and allow you to collect contact information. Letter to target (e.g. Legislator, Governor) Petition Pledge Letter to exoneree

11. Analytics

12. THREE KEY AREAS EDUCATIONAL EVENTS POLICY INITIATIVES ENGAGING & SHAMING PUBLIC OFFICIALS Social Media: Policy/Innocence Legislation

13. Educational Events Release of Governmental/Educational Report

14. Educational Events (Cont.) Community Forums  Organizing the Event  Highlighting Speakers/Co-Sponsors  Live Tweeting Event/Comments

15. Educational Events (Cont.) Exonerations/Releases  Releasing Pictures/Video  Create FB event to provide background  Using social media to circulate traditional press

16. Educational Events (Cont.) “Making an Event”  Exoneration Anniversaries/Key Court Decisions (or Inaction)  Popular Holidays

17. Policy Initiatives Introduction of a bill Committee Hearings Passage through a committee

18. Policy Initiatives (Cont.) Floor Votes Legislative Passage Governor Sign/Veto

19. Engaging/Shaming Public Officials Thanking Stakeholders/ Politicians/ Exonerees/ Public Action Alerts  Posting Videos/Pictures  Support for case/pardon/clemency/legislation

20. Rodney Reed Campaign

21. Innocence March Facebook  Photos  Text  Articles Twitter Video Blog Reddit Hashtags Website SEO Change.org

22. Kim Long Promotion CBS LA Relationship Story on CIP Website Press Releases

23. Live Tweeting Events Possible Events NAS Press Conference Exonerations Congressional Hearings This Conference Anything else with substantial press Network Approach Form a unified front RT/Mention other IPs Benefits Twitter  Real Time Exposure on Issue Generate Additional Media Become a source on a particular topic

24. Exoneree Social Media

25. Exoneree Social Media (cont’d)