SITECORE CAMPAIGN MANAGER 2.0

With Sitecore since 2011 Sales + POST sales DMS + ECM specialist Kristian von Magius Sales and Business Development Manager Twitter hash: #SitecoreECM2

Features  Modern, user-friendly design  A/B/N testing of body content in addition to subject lines  User can decide to have the winner selected automatically or manually select  In addition to engagement value, performance metrics now include standard open and click-thru’s  Better reporting  Addition of open and click-thru metrics to reporting  Includes ‘browsed’ in addition to open, click-thru, engagement value  Includes best performing landing pages  Ability to use Design Importer to more quickly create content  Ability to connect to a CRM solution for advanced segmentation  Auto link encoding for campaign and user tracking #SitecoreECM2

#SitecoreECM2 Benefits

Benefits  One single unified platform for Web, Mobile, Mobile App, , Social, E-Commerce and Print Share content and digital assets between web and channels  One single user repository across web, mobile and  Reduce training time by utilising the same user interface across both Web and  Integrated Analytics to understand and Optimise campaigns from open to conversion  Increase open rates with highly targeted personalised s based on user behaviour  Utilise Sitecore Engagement Automation to create trigger-based s and multi-stage engagement plans  Optimise s using A/B testing across the subject line and message body  Deliver personalised web experiences from visitor profiles and behaviour  Continued Engagement past the Landing Page  Re-Targeting of users coming from campaigns #SitecoreECM2

Dashboard Create Messages, Quick Messages and Triggered Messages Visual Channel Performance (Visits and Value) Administer Campaigns Track increase in value of visits. #SitecoreECM2

General Setup the campaign Choose template from various sources including existing HTML pages with the Design Importer #SitecoreECM2

Engagement Plans Use Sitecore’s Engagement Automation* to create trigger-based s and advanced multi-step campaign journeys Integrate the campaign across channel to incorporate web behaviour, CRM integration and offline call centres #SitecoreECM2

Recipients Select message recipients from pre- defined lists Segment users using CRM Import Lists from external sources View Opt Out lists #SitecoreECM2

Message Create message using familiar Sitecore Editing Tools Re-use website assets across the channel Use A/B split testing to optimise effectiveness Impersonate users to view effects of personalisation #SitecoreECM2

Review Review how looks in different clients (e.g. iPhone, Outlook, Hotmail, Lotus Notes) Review for SPAM rating in different SPAM filters Send a test to test accounts #SitecoreECM2

Dispatch Schedule Delivery Manual or Automatic selection of A/B test winners #SitecoreECM2

Reports Use Conversion Funnels to analyse Campaign performance Determine best landing pages #SitecoreECM2

CRM Integration Store and Manage users within CRM Create segments within CRM interfaces for use in Campaigns #SitecoreECM2

ECM Pricing Please refer to the Sitecore App Centre for up to date pricing. #SitecoreECM2 Volume/commitment1 month3 months6 months12 months 5.000DKK 425DKK 340DKK 289DKK DKK 938DKK 750DKK 638DKK DKK 2.813DKK 2.250DKK 1.913DKK DKK 4.250DKK 3.400DKK 2.890DKK DKK DKK DKK DKK DKK DKK DKK DKK HigherQuote

Case Studies Pandora Australian National Maritime Museum

ECM – Roadmap  Send multiple language versions of same in a single dispatch  Segmentation of Subscribers from within Sitecore #SitecoreECM2