1. ILTA Webinar Mass 1-2-1 emailing
Presentation by:
Anthony Green
President, Concep Inc
Victoria Gregory
CRM Systems Manager,
Reed Smith LLP

2. Today’s Agenda About Concep Concep Campaigner Account Administration
Campaign build
Reporting Suite
Additional features
CRM Integration
List Export Tool
Activity Logger Tool
Roadmap
Questions

3. About Us Focused on high value relationship communications
Proven credibility with over 250 clients globally and a 98% retention rate
Work with over 50 Legal clients, including 15 of the global top 30 firms
Global delivery, local support – over 50 staff
London
Sydney
New York
Our fusion of digital strategy, marketing technology and creative to deliver top results
Our collaborative support model to deliver advice, workshops and training
Our ability to make our clients’ jobs easier and deliver significant returns on their marketing investment

4. Key points – Concep Campaigner
Ease of use – no HTML experience
Multi-account structure enables many users in many locations
Deep reporting and metrics for cross-sell and up-sell
- including web tracking
CRM integration
Deliverability and reputation managed by us
At the heart of the industry - we live and breathe marketing best practice for professional services firms!

5. Template Design- Best Practice
Clifford Chance
White & Case
Kirkland & Ellis
Reed Smith

6. Central Account Administration
Approval workflow
Rebrandable interface – system “Skin”
Master user accounts
Unlimited sub-accounts divisions/ office locations etc.
Approval authorization workflow for campaign reviewing
Administration

7. Marketing List Export Tool - Live Activity Logger - Live
CRM Integration
Four components
Marketing List Export Tool - Live
Activity Logger - Live
Forms Manager (Additional Fields)
Preference Manager

8. InterAction Integration (example)

9. Concep Campaigner Demonstration
Campaign Creation & Workflow
Reporting

10. cMap for InterAction - Activity Logger
Logs activities according to preferences

11. cMap for InterAction - Activity Logger
Activities include customized text

12. cMap for InterAction – Preference Manager
Update Contact and Marketing List information over the web
E.g. Follow this link

13. E.g. Follow this link (demo purposes only – not real solution)
cMap for InterAction
Forms Manager
Update InterAction Folders (including Additional Fields) with online responses
E.g. Follow this link (demo purposes only – not real solution)

14. SaaS Benefits
Convenience – Concep Campaigner allows anyone with an Internet connection to access the system
Scheduling - Our solution will allow for s to be scheduled so that they may arrive with the recipient at a specific time (i.e. business hours), wherever they are in the world
Capacity – Concep will impose no limit on clients mailing volumes as we do not use internal mail servers
Reputation – Concep manage deliverability of our clients’ s and the reputation of their servers

15. Concep Email Performance
Using published benchmarking statistics Concep have aggregated the performance of our clients using the Concep Campaigner solution and compared these market averages:

16. Deliverability management
Concep uses many tools to ensure the highest rates of
deliverability for our clients, these include:
Partnership with Return Path ( who actively white list and promote deliverability of Concep messages and audit/monitor Concep’s infrastructure
Delivery Intelligence: A Concep feature which will actively monitor deliverability to individuals and change message headers to enhance deliverability
Customized dedicated sending domain(s) with Trust Authority approval
Automated deliverability management and white-listing with all major ISPs
Sender Policy Framework (SPF) compliance and management of dedicated domains

17. Safe Listing
branded Safelisting instructions page for recipients on each campaign

18. Rendering
Concep’s rendering tool allows marketers to perform visual checks
Covers 40 variations of clients, including Lotus Notes.

19. Plain Text to HTML
Multi-Part Mime message. Each message is sent in HTML and Plain Text, including mobile-friendly versions, so a recipient will always be able to read the message, independent of client or device.
Mobile-friendly version
Personalized Plain text
Html

20. Reporting – Delivery & Domain Metrics
Permanent and temporary undeliverable data.
Temporary undeliverable details- i.e. Inbox full, server offline etc.
Tab 4) Delivery data.
All permanent undeliverable contacts automatically stored in the system.
Data collated on a domain basis- to monitor deliverability of communications to key prospect domains

21. One Page Report www.concepglobal.com One Page Report)
Gives users the opportunity to produce a tailored report of all higher level data, perfect for providing relationship managers or partners with a digestible overview of relevant reporting ,without having to log into the system.
Screen shot of campaign sent
Selected data and graphs presented.
Can be printed or downloaded.
Live link to the report can be forwarded on to relevant parties via your day-to-day

22. Web Tracking Use web tracking to provide information on:
Which pages the recipients visit
The amount of time recipients spend on each page of your website as a result of an campaign
The link recipients click off from your website (e.g. to another web site)

23. Individual recipient reporting

24. Tracking Opt-Out
Additional option allows recipients to receive and not be tracked
Compliant with conservative interpretations of European Data Protection legislation.

25. Key points – Concep Campaigner/SaaS
Ease of use – no HTML experience
Multi-account structure enables many users in many locations
Deep reporting and metrics for cross-sell and up-sell
- including web tracking
CRM integration
Concep Campaigner allows anyone with an Internet connection to access the system
Our solution will allow for s to be scheduled so that they may arrive with the recipient at a specific time (i.e. business hours), wherever they are in the world
Concep will impose no limit on clients mailing volumes as we do not use internal mail servers
Concep manage deliverability of our clients’ s and the reputation of their servers
At the heart of the industry - we live and breathe marketing best practice for professional services firms!

26. Thank You