1. Marketing 4.0 Irina Olanescu December 10, 2014
Marketing & Innovation Director, Romsys member of New Frontier Group
December 10, 2014
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2. Run, Change and Innovate Your Business with IT
— Founded in 1993, Romsys has become one of the leading system integrators in Romania.
Since 2007, Romsys has been a member of the multinational New Frontier Group whose goal is to build, in the region of Central and Eastern Europe, one of the strongest IT groups providing top-level comprehensive IT services to their customers.

3. 20+ 3.500+ 70+ 185.000+ 135+ 30+ 340+ 2.500+ 17 Romsys at a Glance
Successful projects implemented in Romania and abroad
Romsys
at a Glance
20+
Years of Experience
70+
Clients in TOP 100 companies in Romania
Man-days consultancy
Active projects
PMBok, ASAP Methodologies
135+
30+
Traditional partnership with technology leaders
340+
Employees in Romania
2.500+
Training hours for clients
projects teams 17
Local Offices, 24/7 support,
over 70 specialists
Austria
Headquarters. Since 2007, member of
New Frontier Group

7. B2B2C
The Missing Link

8. What is changing?
Atoms vs. Bits

12. Move to Responsys Dan Puzdreac Global Email Marketing & IPM Manager
Bitdefender
December 10, 2014
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13. Reasons to Use Responsys
The segmentation of user data and filter capabilities are beyond anything the competition has to offer.
It has the ability to create complex A/B tests for recurring campaigns. The platform has integrated systems that allow automated winner selection based on various criteria: open rate, click rate, conversions.
template content can be database driven. There is a complete separate process that deals with templates, starting from the basic shape of the and going into a complete integration with the user database.
The reporting and analysis features of Responsys are beyond anything in the marketing world.
Responsys can be easily integrated with all other online & offline channels of sales.

14. Email Revenue Before After
7 months revenue = 5 months revenue after the move to Responsys
Average year to year revenue growth from campaigns = 20%
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15. = Database Driven Content & User Data Automated & customized
Database
Supplemental Data
Automated Programs & Campaigns
Filters
User Profile =
Automated & customized
sends for every customer
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16. Filter Creation and Data Management Module
Easy to use (no SQL required)
Intuitive
Every bit of information inside the database can be used for filters or dynamic
content creation.
User interaction with various s can be also added to filters
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17. Campaign Dashboard Flexible campaign creation
based on the type of send
(one shot, triggered or recurring).
Capability to identify and use
dynamic content from the
campaign setup.
Any part of the (including
subject lines) can be extracted
from the database and used to
create a customized experience
for the receiver.
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18. Programs & A/B Testing
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19. Reporting and Analysis
Detailed
Comprehensive
Extremely useful
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20. Copyright © 2014, Oracle and/or its affiliates. All rights reserved.