Sports Promotion. Event Marketing Managing Organizations.

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Presentation transcript:

Sports Promotion

Event Marketing

Managing Organizations

Promotion in Sports Marketing

Promotional Mix

Promotional Budget

Percentage of Sales

Competitive Parity

Objective and Task Method

Advertising and Sales Promotion

Advertising Defined

Promotional Advertising

Institutional Advertising

Types of Media

Print Media

Newspaper

Magazines

Direct Mail

Outdoor Advertising

Station Posters

Stadium Signage

Broadcast

Television

Direct Marketing

Online Advertising

Sales Promotion

Coupons and Rebates

Samples and Premiums

Contests and Sweepstakes

Coordination of Sales Promotions

Public Relations and Personal Selling

The Role of Media in Public Relations

Press Kits and Press Releases

Press Release

Example of a press release

Personal Selling

Steps in the Selling Process

Prospecting and Pre-approach

Approach

Determine Needs

Present the Product

Overcome Objections

Close the Sale

Perform Suggestion Selling

Follow Up

Guess What -30pts for late assignments Key terms on pages 166, 170, 177 Quick Check on pages 169, 176, 182