Presentation is loading. Please wait.
Published byEsther Scarr Modified over 8 years ago
Halaman 1 Matakuliah: J0084 / Introduction to Management and Business Tahun: 2007 Versi: 1 / 3 Pertemuan 24 (Twentyfourth Meeting) Promoting Product
Halaman 2 Learning Outcome Student should be able to use promotion mix in an optimal manner to increase sales of product -> C3
Halaman 3 Learning Outline Promotion Background Advertising Personal Selling Sales Promotion Public Relation To Promote Optimal Mix Promotion
Halaman 4 1. Promotion Background a. Promotion Mix 1) Advertising 2) Personal selling 3) Sales promotion 4) Public relation
Halaman 5 2. Advertising a. Reasoning for Advertising 1) Brand advertising 2) Institutional advertising 3) Industry advertising Comparative advertising Reminder advertising
Halaman 6 b. Type of Advertising: 1) Newspaper 5) Internet 2) Magazine 3) Radio 4) Television 8) Telemarketing 7) Direct mail 6) E-mail 9) Outdoor Advertising 10)Transportation Advertising 11)Special Advertising
Halaman 7 3. Personal Selling: a. Understanding Market Target b. Contact Customer Candidate c. Executing Personal Presentation d. Answering Questions e. Selling Completion f. Follow up
Halaman 8 4. Sales Promotion: a. Rebate b. Coupon c. Sampling d. Display e. Premium
Halaman 9 5. Public Relation a. Special program c. Press Conference b. News Release
Halaman 10 6. Determining Optimal Mix Promotion a. Target Market 1) Pull Strategy2) Push Strategy Producer Customer Wholesaler RetailerPromotion Producer Customer Wholesaler Retailer Promotion
Halaman 11 b. Promotion budget 1) Product life cycle phase 2) Competition 3) Economic condition c. To Evaluate and Change Promotion of a Company
Halaman 12 Sales Volume Moderate promotion High Promotion Low promotion Introduction Phase Growth Phase Maturity Phase Decline Phase Budget needed as long as product life cycle
© 2023 SlidePlayer.com Inc.
All rights reserved.