Contract Ed Overview Wednesday, May 11th

Today Who we are Structure Regionalized approach to contract ed Servicing the customer

Who We Are The college version The client version Who we want to be (a regional approach) ETI Online education Fee Based for Business Corporate - off the shelf solutions Customized Corporate Education Room rental/Event management Grant funded activity

Structure Benefits to StructureDrawbacks to Structure Do not have to have funding or contracts routed through district Our size makes us nimble and we are able to rapidly adapt to a changing environment Turn-around time for business can be in hours if contracts are the highest priority task Truly a fit for every business that is interested in training from concept to delivery Lack of support at the district level Can be seen as “on the fringe” of the institution Internal competition with regards to FTE Completely self- sustaining Little to no resources for growth, break-even model

Region Erinat Grossmont-Cuyamaca Linda at Mira Costa Efrain at Imperial Cassandra at ETI (SDCCD) Open at Palomar Steve at Southwestern

The role of the contract ed practitioner Sales/Customer ServiceMarketing Finding potential customers Introducing our colleges products and services to them Proposals and contracts Finding/Developing curriculum Identifying instructors for specific client needs Walking through the sales process, implementation to final outcomes with customer Updating our social media sites (LinkedIn, FB, Twitter accounts) Knowledgeable enough to keep content marketing current Contributing to white papers on industry trends and topics Writing/blogging/updating websites Finding the right followers, users, so that our content marketing pays off!

What do these companies have in common?

Regional contract education model Unified brand, companies see all of us simply as a community of colleges No more duplicating efforts! Only 2 full time staff regionally

Regional contract education model Pooling limited resources: staff, time, budgets, marketing dollars, curriculum & trainers Streamlined processes and point of contact for companies, DSNs, and internal staff

Sides of Training Technical TrainingSoft Skills Training Industry Specific Clean Energy Advanced Manufacturing Life Sciences Information Technology (IT) Health Care (RN, CNA, Laboratory) Communication Project Management Resolving Conflict Negotiation Leadership Global Awareness Decision Making

Servicing the Customer - able to provide BOTH technical and non- technical training - a single resource for all parts of the organization

Working Collaboratively Case Study Port of San Diego ETi won contract - $35k GS Division training Eti through SDCCD did not have all technical expertise Partnership with Grossmont Grossmont – PM project Eti – overseeing and final approval Split profits equally Allows for greater service Developing scope for year 2

THANK YOU!!! Cassandra Storey (619)