IBM Software Group IBM Software Group Web Marketing Training on social bookmarking in ibm.com Tiffany Winman: ( LinkedIn | Twitter )LinkedInTwitter IBM community and social media strategist April 13, 2008

IBM Software Group IBM Software Group Web Marketing Overview Definitions Benefits of social bookmarking ibm.com social bookmarking features How to add bookmarks to ibm.com communities using Dogear

IBM Software Group IBM Software Group Web Marketing Definitions Wikipedia: Social bookmarking “A method for Internet users to store, organize, search, and manage bookmarks of web pages on the Internet with the help of metadata, typically in the form of tags that collectively and/or collaboratively become a folksonomy. Folksonomy is also called social tagging, "the process by which many users add metadata in the form of keywords to shared content".[1]Internet bookmarksInternet metadatatagsfolksonomy[1] In a social bookmarking system, users save links to web pages that they want to remember and/or share. These bookmarks are usually public, and can be saved privately, shared only with specified people or groups, shared only inside certain networks, or another combination of public and private domains. The allowed people can usually view these bookmarks chronologically, by category or tags, or via a search engine.web pagesnetworks Most social bookmark services encourage users to organize their bookmarks with informal tags instead of the traditional browser- based system of folders, although some services feature categories/folders or a combination of folders and tags. They also enable viewing bookmarks associated with a chosen tag, and include information about the number of users who have bookmarked them. Some social bookmarking services also draw inferences from the relationship of tags to create clusters of tags or bookmarks.tags Many social bookmarking services provide web feeds for their lists of bookmarks, including lists organized by tags. This allows subscribers to become aware of new bookmarks as they are saved, shared, and tagged by other users.web feeds As these services have matured and grown more popular, they have added extra features such as ratings and comments on bookmarks, the ability to import and export bookmarks from browsers, ing of bookmarks, web annotation, and groups or other social network features.[2]”web annotation social network[2]

IBM Software Group IBM Software Group Web Marketing Benefits of social bookmarking Keep found things found Share insights with a community Increase traffic to your content and improve discoverability via keywords and search ranking Increase your visibility as an expert and social networking with your contacts Learn new terminology and spot early trends Shape conversations via new terminology and topical affinities Save time and effort via resyndication

IBM Software Group IBM Software Group Web Marketing ibm.com provides social bookmarking features Footer of ibm.com Left column navigation “AddThis button” Dogear footer left column navigation s

IBM Software Group IBM Software Group Web Marketing “AddThis” bookmark button Ask your Web strategist if this button is appropriate for your site: Ryan Doherty

IBM Software Group IBM Software Group Web Marketing Dogear on ibm.com List of all Dogear bookmarks on ibm.comOn your ibm.com LC profile page

IBM Software Group IBM Software Group Web Marketing Areas of external focus Dogear Stumbleupon Technorati Slashdot Facebook Twitter LinkedIn Digg Delicious Reddit These are environments for sharing external links with the public. We use Dogear, IBM software, for sharing bookmarks with ibm.com communities. Consider other areas of focus unique to your community and topic.

IBM Software Group IBM Software Group Web Marketing Step 1: Set up your profile Getting started and signing up for an ibm.com ID Read IBM social computing guidelines.IBM social computing guidelines Use FireFox for best results. Note: If you use Internet Explorer 6, download this script.download this script If you do not have an ibm.com ID, you need to register for one. (This is not your intranet ID)ibm.com ID Note: Get help if you're not sure if you have an ibm.com ID or forgot your password.Get help Creating your ibm.com profile in Lotus Connections Once you have your ibm.com ID and password, go to ibm.com profiles and click on the MyProfile tab. ibm.com profiles Optional step: On the my profile tab, add one-word tags about yourself to the left column. I recommend such things as: tivoli, service-management, pulse, yourCompanyName, ProductsYouUse, (and customer, partner, tug, if you're one of these) Optional step: Add personal links about you (e.g., LinkedIn profile, a whitepaper you wrote, video you created, community you own) in the right column of the screen. Optional step: Send me a friend invitation by clicking on Invite to My Colleagues link on my profile under my name. Invite to My Colleagues

IBM Software Group IBM Software Group Web Marketing Step 2: Join communities Choose the communities you want to join from the ibm.com All Communities list.All Communities list Note: You can sort by popularity, recent activity, alphabetical order, or tag in the left column. Click on the first community you want to join and then click on Join community in the right corner of the screen (example: Note: Once you join a community, it will appear in your My Communities tab, and you can respond to forum topics and add bookmarks and feeds for a specific community. To stay current on bookmarks added to a community, click on the orange feed icon to get a feed of community updates to your own Web site (e.g., iGoogle and My Yahoo) or feed reader (e.g., Google reader).iGoogleMy YahooGoogle reader

IBM Software Group IBM Software Group Web Marketing Step 3: Install the Dogear plugin Install the Dogear browser plug-in to add links to a community in the most effective manner.Dogear browser plug-in Note: I recommend choosing the pop-up window option for ease in copying and pasting information. Ensure you can find the plug-in on your browser toolbar. Note: You will need to restart your browser if you are using Internet Explorer. For FireFox For Internet Explorer

IBM Software Group IBM Software Group Web Marketing Step 4: Add bookmarks to a community Go to any page you want to share with the community and then click on Dogear’s Bookmark this! icon in your browser toolbar. When the New Bookmark window appears, sign in using your ibm.com ID and then complete the information for the link you want to share. Underneath the Tags box, click on the Add to Communities tab and then click on the Communities with which you want to share the link. Click on Save when you're done.

IBM Software Group IBM Software Group Web Marketing Step 5: Manage your bookmarks To manage your bookmarks, go to All bookmarks and then click on the My Bookmarks tab.All bookmarks You can import or export bookmarks using the More actions twistie near the top of the page. To change a bookmark, click on show details in the right column and then choose Edit. To see bookmark notifications you received or sent to others, click on My Updates tab.

IBM Software Group IBM Software Group Web Marketing Step 6: Stay alert To add a person or a tag topic to your Watchlist, click on the person’s name or a tag. Then click on Add to Watchlist [?] near the top of the results page. See the left column of the My Updates tab to see the tags you’re watching and who is watching your bookmarks. To stay current on changes, click on Atom at the bottom of the page you'd like to track to add a feed of the bookmarks to your own Web site (e.g., iGoogle and My Yahoo) or feed reader (e.g., Google reader). iGoogleMy YahooGoogle reader Alternatively, click on Add to your site, if you want more customization. On My Updates tab Example: Service-Management tag Find experts

IBM Software Group IBM Software Group Web Marketing Tips on posting Don’t spam communities with unrelated content Don’t overuse important bookmark feature – You can add a bookmark to 7 communities at once and then return to an individual community and add the important bookmark feature where relevant Use terms intuitive to your audience and significant in organic search Use terms to help shape the conversation in new ways Use hyphens for two words in Dogear. Underscores cause usability problems.

IBM Software Group IBM Software Group Web Marketing Backup slides Using feeds in portals and feed readers to stay current

IBM Software Group IBM Software Group Web Marketing Portal example: MyYahoo!

IBM Software Group IBM Software Group Web Marketing Portal example: iGoogle

IBM Software Group IBM Software Group Web Marketing Web reader example: Google reader

IBM Software Group IBM Software Group Web Marketing Desktop reader example: Feedburner