Join in... #1000lives Insert name of presentation on Master Slide Tuesday 13 August 2013 ‘When senior leaders engage online’ Chaired by Chris Lines Director of Communications, Public Health Wales Join in... #1000lives

Welcome Chris Director of Communications Public Health Wales When senior leaders engage online – Tuesday 13 August 2013

Join in... #1000lives Seminar contributors When senior leaders engage online – Tuesday 13 August 2013 Tim Lloyd Head of Digital Communications, Department of Business Helen Reynolds Digital and Social Media Manager, Monmouthshire County Council Paul Roberts Chief Executive, ABM University Health Board

Join in... #1000lives Programme for ‘When senior leaders engage online’ Welcome and intro – Chris Lines When senior leaders tweet – Paul Roberts Taking your organisation with you – Helen Reynolds Comms –everybody’s business – Tim Lloyd Q & A session – Chaired by Chris Lines Closing remarks – Chris Lines When senior leaders engage online – Tuesday 13 August 2013

Join in... #1000lives Your comments and questions There are two ways you can take part in today’s seminar: Use the ‘Chat’ panel on WebEx Tweet – using #1000lives When senior leaders engage online – Tuesday 13 August 2013

Join in... #1000lives Some definitions We are all leaders. ‘Engage’ doesn’t simply mean communication. Focus is ‘online’. When senior leaders engage online – Tuesday 13 August 2013

Join in... #1000lives Quick poll Are you already using social media actively to engage staff, stakeholders and the public in your work? When senior leaders engage online – Tuesday 13 August 2013

Join in... #1000lives When a chief executive Tweets! Paul Chief Executive Officer ABMU Health Board, Wales When senior leaders engage online – Tuesday 13 August 2013

Join in... #1000lives When a chief executive tweets! My introduction to twitter Why I tweet Some risks Some tips When senior leaders engage online – Tuesday 13 August 2013

Join in... #1000lives My introduction to twitter Linda Gilroy, MP for Plymouth Sutton persuaded In 2009 Paul Roberts, CEO Plymouth Hospitals NHS Trust to move into the 21 st Century! When senior leaders engage online – Tuesday 13 August 2013

Join in... #1000lives Moving from this To this

Join in... #1000lives The challenge 16,000 staff Over 50 sites 560,000 members of the public Keeping connected and up to date in a smaller NHS When senior leaders engage online – Tuesday 13 August 2013

Join in... #1000lives Over 7000 tweets since October 2011 Over 1700 followers

Join in... #1000lives Why I tweet To be accessible - one of a number of ways: –I blog regularly for staff and invite comments/debate –We introduced formal team briefing –I have a programme of open meetings –I meet with councillors/public forums frequently To keep up to date with colleagues in the health sector –A growing number of CEOs tweet –I chat to Doctors, Patients, Policy Experts and Politicians through twitter To encourage and join in the debate on healthcare issues To demonstrate that I am a human being! When senior leaders engage online – Tuesday 13 August 2013

Join in... #1000lives Some risks It is possible to be too accessible Tweets are public messages: –In 140 characters it is easy to be misunderstood –You can tweet in haste and repent at leisure –You can tweet in humour when your audience is deadly serious Twitter is A real world – but it is not THE real world When senior leaders engage online – Tuesday 13 August 2013

Join in... #1000lives Some tips Tweet personally –a corporate PR tweet will soon be found out –Just tweeting about how great your organisation is – is dull! Don’t be afraid to use humour or show yourself to be a human being –I tweet about sport, music, running etc.. Don’t tweet when emotional or intoxicated! –enough said Give views –but don’t get angry when people disagree with you! –Imagine your tweet in a local or national newspaper Don’t just preen yourself by your follower numbers! –follow others who might have something to say Be interesting, engaging and always polite When senior leaders engage online – Tuesday 13 August 2013

Join in... #1000lives Taking your organisation with you Helen Digital and Social Media Manager Monmouthshire County Council When senior leaders engage online – Tuesday 13 August 2013

It’s not about numbers Knowing you exist is not the same as being influenced

Join in... #1000lives Communications is everyone’s business Tim Head of digital communications, Department for Business Innovation and Skills When senior leaders engage online – Tuesday 13 August 2013

Join in... #1000lives Why? We need to know what the customer wants. The corporate web presence is dead. There is a world of commentary beyond the Today programme and newspapers. When senior leaders engage online – Tuesday 13 August 2013

Join in... #1000lives Disruption Civil Service Reform. You can talk to senior people faster than I can. Causes mobilised at speed. Easier and sometimes cheaper. When senior leaders engage online – Tuesday 13 August 2013

Join in... #1000lives Some examples Using the web to listen. Putting data behind content and influence. Getting the policy makers out there. Ceding ownership of channels (or putting Yammer down the toilet). When senior leaders engage online – Tuesday 13 August 2013

Join in... #1000lives Tips You need carrots and sticks. Demonstrate how this stuff saves time and builds better relationships. Make it bigger than Twitter and websites. Use crisis or controversy as opportunity. Practice what you preach. When senior leaders engage online – Tuesday 13 August 2013

Join in... #1000lives Question and answer session Chris Director of Communications Public Health Wales When senior leaders engage online – Tuesday 13 August 2013

Join in... #1000lives A recording of this seminar will be available online shortly at When senior leaders engage online – Tuesday 13 August 2013