1. CIPR INSIDE MEASUREMENT SUMMIT Welcome James Harkness, Chair, CIPR Inside

2. CIPR INSIDE MEASUREMENT SUMMIT

3. “What gets measured gets done...”

4. CIPR INSIDE MEASUREMENT SUMMIT “I have been here six months and my manager has only spoken to me twice...”

5. CIPR INSIDE MEASUREMENT SUMMIT CIPR Inside Measurement Matrix Kevin Ruck, PR Academy

6. CIPR INSIDE MEASUREMENT SUMMIT Channels: are they working? How effective are your newsletters, magazines, intranet, social media channels, e-mail briefings, conferences, “town hall” type meetings, team meetings, project meetings and 1:1s? Is the channel appropriate for the content?

7. CIPR INSIDE MEASUREMENT SUMMIT Content: are employees getting the information they want and need? Is communication timely, relevant, accurate and consistent? Is the tone of voice right? Is it open? Is it honest? What are employees interested in?

8. CIPR INSIDE MEASUREMENT SUMMIT Conversations: are people communicating effectively? How well do leaders, senior managers, middle managers, line managers and colleagues communicate, both formally and informally?

9. CIPR INSIDE MEASUREMENT SUMMIT Voice: are there adequate opportunities for people to have a say? How seriously is employee voice treated? Are responses provided to comments and suggestions? Can people get involved in change management and contribute to decisions that support innovation and influence business outcomes?

10. CIPR INSIDE MEASUREMENT SUMMIT Employees’ rating of management’s active consulting (%)

11. CIPR INSIDE MEASUREMENT SUMMIT Sentiment: what do employees think and feel about the organisation? Is communication helping to increase engagement? Are leaders and managers trusted? Do people identify with organisational strategy and values? Are they advocates?

12. CIPR INSIDE MEASUREMENT SUMMIT Employees’ organisational commitment (%)

13. CIPR INSIDE MEASUREMENT SUMMIT Behaviour: has employee behaviour been influenced by communication? How has it influenced their decisions or behaviour? Are they working more safely, talking more knowledgeably with customers?

14. CIPR INSIDE MEASUREMENT SUMMIT “Using my own initiative I carry out tasks that are not required as part of my job”

15. CIPR INSIDE MEASUREMENT SUMMIT Correlations: strategic planning Analysing the strength of the association of a specific aspect of communication with a specific aspect of engagement. For example, satisfaction with employee voice and emotional organisational engagement.