Linked The Next Steps Presenters: Bruce Mattos

COURSE OBJECTIVES  Understand Profile Strength & Benefits  Learn how to build a “All Star” Profile  Explore & Use 8 Key Components on your Homepage  Stay Active: Branding & Networking to Recruit  What else you can do with LinkedIn

 Achieve All Star Status Profile when your profile is 100% complete  Profile Strength Meter is on the right hand side of your profile and gauges how robust your profile is based on content  4 Levels of Profile Strength  Profile strengths increase with the more content you add Linked “All Star” Status Profile

The “All Star” Benefits  Allows you to get the most from LinkedIn ensuring you to appear in search results  You will show up higher in search results based on the following criteria 1.Profile Completeness (100% only) 2.Connections in Common (shared) 3.Connections by Degree (1 st Degree, then 2 nd, then 3rd) 4.Groups in Common (shared)

“All Star” Requirements  Industry & Location  Up-to-date Current Position (including a description)  Two Past Positions  Education  Skills (3 minimum)  Profile Photo  Minimum 50 Connections

What Is Your Profile Strength?  Log into your LinkedIn Account  Click “ Profile “ at the top  Profile Strength Meter is on the right side of your profile

Build Your Story More!  Headline  Certifications  Summary  Languages  Additional Info Section (Volunteer Experiences, Awards/Honors, Interests, Personal Details)  Skills & Endorsements  Recommendations  Projects & Publications

Home Page: 8 Components 1.Improve your profile… is a reminder that your profile can always be improved 2.Who’s viewed your profile… allows you see who has been viewing your profile 3.Who’s viewed your updates… network with followers or follow-up with those interested 4.Share an update… allows you to share an update with your connections, public and/or Twitter 5.Upload a photo… allows you to share a photo with your connections, public and/or Twitter 6.Publish a post… allows you to write about areas in which you have expertise to share with LinkedIn members 7.Ways to keep in touch… allows you to stay quickly updated on connection’s job anniversaries, job updates, etc. 8.People you may know… are matched based on your content, CONNECT!

Linked : Branding  Branding Personal branding is who you are, what you stand for and what you have achieved throughout your career. Building a strong personal brand on LinkedIn can help you stand out among the 400 million LinkedIn users  Branding starts and ends with your profile  Company Page  Be Authentic…Be Personal  Be Consistent  Be Visible Remember, everything you do on LinkedIn can be considered Branding!

Linked : Networking to Recruit  According to a report from ABC News, 80% of today’s jobs are landed through networking. Complete Article  Include UCD Career Page Link on your profile  Share Updates  Share Jobs  Post Jobs in Groups FOR FREE!  Search for Candidates under “Advanced” View “Similar Profiles »ACTIVITY TIME: LETS TRY TO RECRUIT SOMEONE USING INMAIL!!!!!!!

STAY ACTIVE ON LINKED  Strive for “All-Star” Profile Status: Update and improve your profile daily  Share an update (Bi-Weekly)  Grow your network (50 Minimum)  Join Groups (5 minimum)  Influence others to Sign up for LinkedIn Beginner 101 Course (Class #08457) & Advanced Course (Class #08458)  RECRUIT!  Research, Blog, Case Study, Brag, Network

LET’S GET ADVANCED: Linked