Hospitality and Tourism - Unit 1 Learning Goals 1-4

Learning Goals  I will be able to describe the four sectors of the hospitality industry (e.g. food and beverage)  I will be able to explain how different types of services and events are associated with the different sectors of the industry  I will be able to explain how the location of facilities and quality of resources can affect customer service and satisfaction  I will be able to explain the effect of weather and seasonal changes on the availability, pricing, and quality of products and services within the tourism industry.

Define and give an example of the following words: Hospitality Beverage Industry Accommodation Recreation Travel Facilities Amenities Pleasure Leisure Vacation Establishment Recreation Tourism

Why do people travel? Pleasure/Leisure Business

Learning Goal #1 – The Sectors I will be able to describe the four sectors of the hospitality industry (e.g. food and beverage) The Four Sectors - Food and Beverage - Lodging - Recreation - Travel and Tourism

Food and Beverage Is made up of businesses that prepares food for customers. It is also called the Food-Service Industry. Categories in this segment include: Quick Service Restaurants Full Service Restaurants Street Vendors Carry-Out/Take Out Cafeterias What could be some example of each of the Categories in the Food Service Industry?

Lodging Lodging is a place to sleep for one or more nights. Accommodation is another word for lodging. A business that provides overnight accommodation is often called a Lodging Property. Lodging Categories Include: Hotels Motels Inns Bed and Breakfasts Hostels Campsites What could be some example of each of the Categories in the Lodging Industry?

Recreation Recreation is any activity that people do for rest, relaxation, and enjoyment. There are four types of categories in the recreation industry. Entertainment – provides you something to watch e.g. movie theatre Attractions – are places of special interest e.g. zoo Spectator Sports – sports that you watch while others play Participatory Sports – sports that you play e.g. skiing

Travel and Tourism Travel Industry – businesses that physically move people from one place to another. Also called Transportation Industry Tourism Industry – businesses that organize and promote travel and vacations. Organize – a business that will plan your trip for you Promote – a business that advertises specific areas. Categories in Travel and Tourism Travel – Rental Cars, Buses, Taxis, Trains, Airplanes, Cruise ships Tourism - Travel agents, Tour companies, Tourism offices

Can you Remember Learning Goal #1? I will be able to describe the four sectors of the hospitality industry.

Activity Working in pairs Each pair will create a puzzle. On each puzzle piece, each group will create a collage of pictures to represent the 4 sectors and it’s characteristics. Each group will define their sector, its characteristics and show how it connects to the other 3 sectors.

Learning Goal #2 I will be able to explain how different types of services and events are associated with the different sectors of the industry. How do the 4 sectors in the Hospitality Industry work together? Why is it important for the four sectors of the hospitality industry to work together successfully?

Working Together The hospitality sectors must work together to successfully meet all of a customers needs. On a typical trip, a customer will use all four sectors. If one worker or one attraction leaves you with a bad impression, the guest might walk away with a bad impression of the whole trip.

Activity – In Groups You are planning a trip to New York City. What steps would you go through to plan your trip and make it a success? E.g. Step 1 – Research flights and book your airplane ticket. You will present your trip to the class. Remember, a trip includes all sectors of the hospitality industry.

Reflection What difficulties did you encounter when planning your trip? Was it easy to find the information that you needed? Why or why not? When you are on your trip, what are some possibly negative things that you might encounter that would leave a bad impression on you? E.g. at your hotel the worker dropped your luggage on your toe.

Self Quiz – write down the following answers What are the 4 main Sectors in the Hospitality Industry? Give an example of each Explain how the 4 sectors work together to ensure customer needs are met.

Learning Goal #3 I will be able to explain how the location of facilities and quality of resources can affect customer service and satisfaction Open the following webpage hotel-location.html hotel-location.html According to the article, why is a hotel’s location important?

Activity – In Partners You are going on a beach vacation. Your job is stressful, all you want to do is lie on a beach, eat at fantastic restaurants and maybe do a bit of shopping. Step 1 – choose a destination (anywhere is the world) Step 2 – find a hotel that fits your objectives (beach, restaurant, and shopping) Step 3 – present your trip.

Learning Goal #4 I will be able to explain the effect of weather and seasonal changes on the availability, pricing, and quality of products and services within the tourism industry. Which vacation to Miami Beach would you rather go on?

Weather – sunny, rainy, hurricanes etc. Seasons - Fall, Spring, Summer, Winter Off Peak Seasons– seasons with the lowest demand. E.g. Winter in a beach location Peak Seasons – seasons with the highest demand. E.g. winter at a ski resort.

Weather and Seasonal Changes How do you think Weather and Seasonal Chances affects Pricing? Availability? Quality of Products?

Marketing Presentation (Groups of 3) See word document titled Marketing Presentation for more details.