MOTIVATING AND PERSUADING IN PUBLIC SPEAKING Persuasion
Define Persuasion “A successful intentional effort at influencing another’s mental state through communication in a circumstance in which the persuadee has some measure of freedom” Richard Perloff
Persuasion Theories Motivated Sequence 1. Get attention 2. Establish problem or need 3. Establish solution 4. Visualize solution 5. Call for action
Persuasion Types of Persuasion Conversion Shaping Reinforcing Imagine you are trying to convince someone to register for public speaking. How would your message change for each audience: 1. “There is NO WAY I could ever do that. I’m too shy!” 2. “Well, I’ve kind of thought about it” 3. “I actually have decided I am going to do it!”
Example Imagine you are in charge of marketing for one of the following products. What would you do to make it appeal to teenagers? Facebook Scooting Online dating
Motivational Speech Define “motivation” inner or social stimulus for an action induce, move, provoke, prompt, cause to provide with a motive How is a motivational speech different from a persuasive speech?
Motivational Speaking Tony Robbins Beth Moore Joanne Wallace Frank Brown Phil Davidson