Knightsbridge Wines Social Media/Marketing plan

Demographic Main customer base is probably Chicago based, years old, looking for a good special occasion wine

Metrics -Number of posts -Greater visitor engagement on business pages (comments, questions) -Online audience growth (more facebook, instagram, linkedin, and twitter followers) -More “likes” and “check-ins” -Greater sales -More reposts/retweets -More facebook and twitter views (measure through business page Hootsuite, Facebook, Google Analytics

Facebook/Twitter I think that storytelling is going to help you gain a greater audience and bring people into the store Talk about certain brands, their history, notes, certain pairings that would go well with it Encourage travel stories…when did you have your first ______? Where were you? What is the story? (We can start with the most popular) Which wine type/region to you prefer? Why? Educational-how do you really pour a proper glass of wine? How long do you really aerate a glass? Etiquette tips Jump at opportunity to talk about events like valentines day, thanksgiving, Christmas, new years, wedding season, summer drink ideas (sangria ideas) Offer recipe ideas to cook with wines Winery/wine a day post Develop a consistent voice and striking appearance visually Run promotions

Blog Start a blog about business adventures, trips to vineyards, tell more in depth stories about histories of wines you feature in store

Linkedin Linkedin has a lot of wine discussions and wine companies. It would be good to join to get involved with certain discussions and possible opportunities

Instagram Use instagram as a tool to take photos at events. Great photo opportunities of wine dinners for seeing people have. Tie into facebook page

Greater marketing plans Beer/wine tastings together-might make it more accessible to people-partner with Goose Island, some different community events outdoors in the summer for some lighter tastings? Offer cooking classes and wine tastings together