Social Media Project Digital Advertising Fall 2014 Sarah Schwendinger.

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Presentation transcript:

Social Media Project Digital Advertising Fall 2014 Sarah Schwendinger

 “I am a travel enthusiast writing about tips and tricks for planning as it relates to using mobile apps to book your next leisure excursion.” Personal Brand Statement

 Provide readers with information about travel apps that can be useful to planning a trip  I focused on mobile apps and not websites which are used for travel My Focus

Social Media Links Twitter-Savvy Blogger-Savvy Traveler LinkedIn-Sarah Schwendinger

Twitter Participation 221 Tweets 141 Twitter Followers

 Retweeting influential travel apps/companies  Replying to tweets which provided new and useful information  Participating in popular hashtags  Sharing personal travel photos How did I participate on Twitter?

Key Twitter Followers

Key Interactions Notable Retweet by a Key Influencer

Key Interactions Blog viewed in Denver, Colorado the day I was retweeted by MapQuest! Denver is where MapQuest offices are located!

Key Conversations PackPoint loved when I complimented their app!

Key Conversations Started a conversation with Atlantis Resort after they shared a great picture of the beach!

Key Tweet I was retweeted 7 times when I simply asked my audience to share their favorite travel quote!

Twitter Activity

Klout Beginning Klout Score: 51 Ending Klout Score: 55 2 Klout Topics

What Did I Achieve on Klout? Shared first blog Shared blog about Uber Shared Keyless Entry Blog

What Did I Achieve On Klout? Most of my contribution comes from Facebook!

LinkedIn Beginning Number of Connections: 105 Ending Number of Connections: Group Memberships

LinkedIn 2 new LinkedIn Recommendations 43 LinkedIn endorsements

 9 Blog Posts  1 Blog Comment  7 people +1-d my blog posts Savvy Traveler Blog

Google Analytics Trip Advisor blog 2.Uber blog 3.Groupon Getaways blog (last blog)

New Things I Tried Along the Way 1. Posting blogs on Reddit 2. Using Swayy for blog ideas 3. Writing about current events in the travel industry

 Spent more time crafting unique and relevant blog posts  Promoted my blog using all social media outlets to reach different types of readers  Engaged with a larger number of influencers using Twitter  Utilized LinkedIn more For the Future In order to increase the visibility of my Social Media Project, I could have:

Summing It All Up 141 Twitter Followers Klout Score of 55 9 Blog Posts 739 Pageviews