Radio & the ‘Digital Native’

Listening platforms Source: RAJAR, Ofcom, IAB, Industry estimates DTV 5% Mobile or Tablet Broadband 50% DAB 28% 41.9% of listening is digital 26% of adults 41% of year olds

Commercial radio’s reach with the 15-24year old audience has remained consistent across the last 5 years Source: RAJAR

15-24s are leading the growth in listening to radio via a mobile phone and tablet Source: RAJAR; % of 15-24s that have ever listened to radio via a mobile phone and tablet

Radio plays a key role at reaching year olds at breakfast and remains a consistent presence until late afternoon Source: TouchPoints 6, Base: adults

66.2% of year olds listen to the radio for entertainment 46% of year olds listen to the radio to discover new music 56% of year olds often have the radio on in the background Source: TouchPoints 6

Source: TouchPoints 4; Q: Where do you do most of your radio listening (multi-choice) Radio listening location for year olds