1. Sales of DAB digital Radios top five million… Digital Radio Development Board Update, 14 th June 2007

2. BBC National Radio Stations and…

3. Total awareness Digital Radio (Prompted with DAB logos) Source: PBTS/Brand Tracker; *2 months only Top 12 marketing campaign in December  Awareness of DAB digital radio has now increased to 67%, +1.2ppts on last quarter. Top 40 marketing campaign in December

4. Source: GfK Sales of DAB Digital Radio  DAB radio sales rose to 4.9m at the end of April 2007, 1.8m DAB radio’s were sold in the last year.  DAB sales volume grew by 16%, whilst analogue sales have slumped by 21% (y-o-y volume sales April). *May 07 DRDB update 4,917

5. Source: RAJAR, Q1 2007 6-month weight, based on BBC Local Radio transmission areas; DAB Digital Radio is not currently available in the Channel Islands DAB in UK households: Summary of regional performance (relative to UK average) 18% of adults in the UK have a DAB set in their home. DAB is most prominent in south east English households. Many of the ‘red’ areas are below average in large part owing to lack of reception. For instance, there are no National Commercial services on DAB in Northern Ireland, whilst much of Wales away from the main population centres has no DAB coverage. Top 3 areas:- Southern Counties (Surrey/Sussex) (25.4%) Berkshire (25.3%) Wiltshire (24.3%) Bottom 3 areas:- N Ireland (5.3%) Cumbria (6.8%) Wales (12.3%) Medium (Index 85-110 of the average reach) High (Index>110) Low (Index < 85) London 22.2% Leeds/Bradford 15.7% WM 17.2% Scotland 13.8% Manchester 17.0% Merseyside 20.1%

6. 6 28.7m adults (58%) now either own a DAB Digital Radio or listen to the radio via Digital TV or the Internet. This is an increase of 3.3m, compared with this time last year. 9.7m adults now claim to own a DAB set (20%), 3 million more than last year. DAB sales also climbed up to 4.9m by the end of April 2007. 12.1m adults say they sometimes listen online. This is a 5.6 million increase in 4 years. Over 20 million adults now claim to have listened to the radio via the television – 2 million more than a year ago. 54% (11.2m) of them use TV at least once a week for Radio. Ownership of portable MP players now stands at 13.6m (27%) an increase of 1.7 million on last quarter. The average age of an MP3 Player owner is 35. A rise of half million this quarter for those who use their myp3 player to listen to podcasts, which now stands at 2.5 million adults (5%). That’s 18.4% of MP3 owners. The average age remain at 30 years. The competition for share of voice across the different platforms is becoming intense. It is too early to tell which will increase or decrease or which have found a level. Summary

7. 7 Source: RAJAR, Q2 07 BBC Radio 1Xtra Weekly Reach (000’s) % Share of all 1Xtra Listening by Platform BBC Radio 1Xtra weekly total reach for Q2 is 473,000. DTV is the key digital platform for 1Xtra. 1Xtra % share is higher on DTV than on DAB and almost as high online as DAB.. % Share on each Platform AM/FM DAB Digital Radio DTV Internet Unspecified- All Unspecified- Digital only % Share of all Radio Listening by Platform

8. 8 Source: RAJAR, Q2 07 BBC Radio 5 Live Sports Extra Weekly Reach (000’s) % Share of all Sports Extra Listening by Platform Radio 5 Live Sports Extra weekly total reach for Q2 is 866,000. DAB Digital Radio is the leading digital platform for 5 Live Sports Extra but DTV and Online. % Share on each Platform AM/FM DAB Digital Radio DTV Internet Unspecified- All Unspecified- Digital only % Share of all Radio Listening by Platform

9. 9 Source: RAJAR, Q2 07 BBC Radio 6 Music Weekly Reach (000’s) % Share of all 6 Music Listening by Platform BBC 6 Music weekly total reach for Q2 is 471,000. DAB Digital Radio is the key digital platform for 6 Music. DTV and Internet still significant. % Share on each Platform AM/FM DAB Digital Radio DTV Internet Unspecified- All Unspecified- Digital only % Share of all Radio Listening by Platform

10. 10 Source: RAJAR, Q2 07 BBC Radio 7 Weekly Reach (000’s) % Share of all BBC 7 Listening by Platform BBC Radio 7 weekly total reach for Q2 is 738,000. BBC7 biggest DAB audience of the Digital Stations and the oldest demographic % Share on each Platform AM/FM DAB Digital Radio DTV Internet Unspecified- All Unspecified- Digital only % Share of all Radio Listening by Platform

11. 11 Source: RAJAR, Q2 07 DAB Digital Radio Listening Weekly Reach (000’s) DAB Listening Hrs- % Share By Station Groups Radio 4 and Radio 2 account for more than half of BBC DAB listening, not surprising when the age profile for this platform is skewed to mature audiences. BBC Radio share of listening on DAB (60%) is higher than its overall radio share (54%). 10.2m now claim to own a DAB Digital Radio in their home ( 20.3%). National CommercialLocal Commercial BBC NetworkBBC Local Other Radio 1 Radio 2 Radio 3 Radio 4 Radio 5 LIVE 5 LIVE SPORTS EXTRA 6 Music 1Xtra BBC7 Asian Network BBC Local Radio BBC DAB Listening Hrs- % Share By Station

12. 12 According to RAJAR, 75% of the adult population own a mobile phone (37 million) and nearly 2 million of them claim to listen to the radio via a mobile phone at least once a week. The average age of someone who regularly listens to the radio via their mobile phone is 33 (compared to 44 for mobile phone owners overall). 61% of those that regularly listen to the radio via their mobile are under the age of 35. Profile of mobile phone owners and those that listen via their phones Source: RAJAR, Q1 07

13. % Adults (15+) ever listen to radio via mobile phone The number of mobile phone owners (aged 15+) who claim to have listened to the radio via a mobile phone has risen 27% year on year to 8.9%. Over a quarter of 15-24-year-old mobile phone owners (1.8 million) say they have listened to the radio in this way, a rise of 25% year on year. (21.7% in Q2, 2006 vs 27.2% in Q2 07). Source: RAJAR, Q2 07

14. DAB Digital Radio: Who buys them? ¼ of the respondents who have heard of DAB, claimed to have either bought a DAB digital radio set for themselves or for their home; –Male (55%) –Upmarket (nearly half are AB) –Majority are aged 45years+ A few questions were posted onto the Pulse to understand who buys DAB Digital Radios…

15. What Do they like about DAB Digital Radios? Sound quality Range/choice of stations Accessing BBC7 Ease of tuning “The fact that I can access more stations than with a conventional radio, plus the reception quality is usually far better (aside from the odd "burbling"!)” Female, 46 years old Source: DAB Digital Radio, Pulse May 2006

16. What Do they dislike about DAB Digital Radios? Delay compared to analogue radioCost of a DAB digital Radio Set Reception “Delayed by a second or so - very disconcerting when two radios are on in the house, one DAB, one standard.” Male, 47 years old Portable DAB’s- can ‘eat’ the batteries Changes in volume when switching to other stations

17. DAB Digital Radio: Who doesn’t buy them? 61% of those who have heard of DAB, claimed they haven’t bought a DAB Digital Radio; –Nearly even split of males versus females (51%: 49%) –More mainstream (46% C1C2) –38% are aged 25-44 years

18. DAB Digital Radio: Features 69% who listen via a DAB digital Radio set have never recorded live radio via the set 63% who listen via a DAB digital Radio, have never paused/or rewound live radio Just over 3/4s said their DAB digital Radio set doesn’t play mp3’s via an SD Card slot

19. Price widely cited as the biggest barrier, especially amongst the younger focus groups DAB Radio: many still not aware/interested in current offer… Total I've never heard of DAB / don't know what it is 23% I've heard of DAB radio but am not interested 22% I'll be interested in DAB if the radios become cheaper 21% I'm hoping to get a DAB radio soon 17% I've already got a DAB radio 11% % Agree

20. How to people discover what music to buy? Radio remains the main source for discovering new music

21. 21 BBC Radio is stronger in DAB owning homes than than non DAB homes. The analogue-only universe (those who have never listened to radio via DTV or the Internet, and do not own a DAB Digital Radio) is now 5.7m. Share of listening Source: RAJAR, Q1 07 BBC Radio Share by platform Analogue only (don’t own DAB, never used DTV or Net for Radio) (5.7m) All adults 15+ (49.8m) DAB Set in Home (9.7m) Market Share % Total BBC = 56.0% Total BBC = 55.0%Total BBC = 60.8%

22. 22 Market Share % Share of listening Weekly listeners via DTV (11.2m) Weekly listeners via Internet (6.7m) Total BBC = 50.9%Total BBC = 58.3% The number of weekly listeners via DTV has increased by a million, year on year. BBC stations have increased share in DTV homes to 50.9%. BBC share has also increased among listeners via the Internet to 58.3%( +5.7% points y.o.y) BBC Network Radio ’ s share of listening amongst people listening weekly via the Internet, more than matches the UK average. BBC Radio Share by platform All adults 15+ (49.8m) Source: RAJAR, Q1 07 Total BBC = 56.0%