1. Number 1 commercial radio station in the Forth Valley.
Welcome to professional advertising on Central FM
Number 1 commercial radio station in the Forth Valley.

2. Central FM….the story so far
Central FM was launched in June 1990 and we have continued to grow in listenership locally and worldwide since that day, we are an independently owned business for the people of Forth Valley and their businesses
We believe in local marketing; local studios, local presenters, local account managers, local charities, local events and local clients. We provide round the clock news bulletins, up to date traffic & travel information and keep the Forth Valley moving along smoothly to great songs all the time!
Central FM music policy is to play great songs aimed at our core target market 24 – 55 year olds - It is not a coincidence that our target audience is year olds - this is the age group who typically hold the purse strings in the household
Central FM customer charter is to listen to, create and deliver the highest and most professional radio campaigns
Central FM has been the catalyst to find, keep and grow our clients customers for many years, delivering their marketing needs and expectations.

3. Core Transmission Area
Central FM is the Forth Valley’s most listened to commercial radio station!

4. DAB Transmission Area Central FM are broadcasting across Scotland on
Digital Radio to a potential 2.8 million people.

5. Central FM
54,200
Listeners - number of and proportion that are...
Total Reach
Market
Share %
8.3
GENDER
MAIN SHOPPER
313,700
Total
Listening Hours
50,500
5.8
25.2%
93%
Avg. Hours
Reach
MAIN SHOPPER WITH KIDS
SOCIAL GRADE
14,700
27%
ABC1
Male
Female
24,400
29,900
C2DE
AGE
6,200
800
24,200
MORE MAIN SHOPPER LISTENERS
MORE PARENT LISTENERS
MORE HOURS LISTENING BY MAIN SHOPPER PARENTS
in the last 12 Months
Source // RAJAR/Ipsos-MORI/RSMB 12 Months Q4 2016

6. Central FM
The Bay Audience
ADULTS 17+ WITH 1 OR MORE CARS IN HOUSEHOLD
ADULTS 18+ LIVING IN OWNED HOME
ADULT LISTENERS THAT LISTEN TO NO OTHER LOCAL COMMERCIAL STATION
45,900
29,100
10,400
85%
54%
19%
Listeners - number of and proportion that are...
More Weeks, More Listeners.
Predicted
- Week 1
Predicted
- Week 4
Predicted
- Week 8
Predicted
- Week 13
Source // RAJAR/Ipsos-MORI/RSMB 12 Months Q4 2016
Local Gets Vocal Research by d.fferentology for First Radio 2014
62%
46%
“ ”
Agree:
I am more likely to consider a company/brand I hear on my station
increased Brand consideration
Action taken after hearing about a brand on my station
Local Stations are
more influential at a
local level
My Local Station
Other Commercial Radio listeners
It feels like part
of my area
85%
52%
Visited a store
Bought
Searched online
42%
30%
29%
60% “ “

7. Central FM’s TSA Audience Facts
Number 1 commercial radio station in the Forth Valley with 53,100 adult listeners each week.
Capital FM have 47,500 listeners
Radio 2 have 49,100 listeners
Our core audience is 24 – 55 year olds
The population of the Forth Valley is 213,200 with
over a quarter tuning into Central FM!
51% of the population are ABC1’s with 41% of them
listening to Central FM
8.3
Market
Share %
5.8
Avg. Hours
54,200
Total Reach
25%
Reach
313,700
Total
Listening Hours
Sourced by RAJAR ( figures from Q42016

8. The 7 Reasons to use radio?
Radio reaches people at relevant times and places
Radio drives response, especially online
Radio reaches out in a world of ad avoidance
Radio is “a friend”
Radio creates a large ‘share of mind’ for a brand
Radio offers cost efficient targeting
Radio has a ‘multiplier’ effect on other media 8

9. Commercial Opportunities
Tailor made on-air campaigns that deliver results
Bespoke competitions
On air promotions with live presenter reads & promotional trails
Sponsorship of shows and features
Interactive solutions on website with the ability to create mini sites for competitions/promotions
Bringing radio to you…….Roadshows, Live Broadcasts & Live Links
Fantastic creative writing team

10. Online and Mobile
282,439 page impressions / 90,110 unique users – Jan 15 to Jan 16
Centralfm.co.uk is highly interactive with our listeners, it features competitions, local events, local news.
Check out our app! Download it down, available on
Android & The App Store – Over 6,313 downloads
Attracting 19,510 Facebook “likes”
Followed by 8,445 on Twitter

11. The voices of Central FM
Joe Breakfast
Weekdays from 6am
Gemma McLean on Daytime
Weekdays from 10am
Liam McCann’s Drive Time
Weekdays from 3pm

12. 24 hour programming schedule
Monday - Friday
What….
Who….
0600 – 1000
Joe Breakfast
Joe Kilday
1000 – 1400
Central FM Daytime, including Retro Recall
Gemma McLean
1400 – 1500
You Choose Central
Non-stop music via a Twitter feed – Tweet us to request your song!
1500 – 1900
Liam McCann’s Drive Time
Liam McCann
1900 – 2200
Evening Show
John Mulgrew
2200 – 0100
Late Show
Non-stop Music
0100 – 0600
Uninterrupted Hits
Central FM weekends include Saturday Morning with John Mulgrew, Daytime with Woolfy, Afternoons with Gemma McLean, Saturday Night 90-00’s with Stuart McCully.
Sunday morning starts with You Choose Central, Daytime with Woolfy & Afternoons with Tom Bell then the Vodafone live chart plus Sunday Evenings with Gavin Dick.

13. Some of our current partners….

14. Please call the sales team on
We are able to create bespoke advertising & sponsorship packages that suit the needs of you and/or your clients.
Thank you for allowing Central FM to present this information. Should you have any questions, or require more information, please contact us.
Thanks again
For any enquires:
Please call the sales team on