1. Commercial Radio Killer stats

2. 89% listen to radio every week for 21hrs

3. 34 million listeners tune into Commercial Radio each week

4. 22% of the time we spend consuming media is devoted to radio listening 22% IPA Touchpoints 5

5. 90% Radio speaks to people at relevant times 85% 37%35% IPA Touchpoints Share of media consumption

6. 36% of all radio listening is via a Digital platform RAJAR Dec 13

7. Radio is still the main route for people to discover music Nielsen Music 360 2012

8. Radio has the lowest levels of ad avoidance of any medium. Only 18% of all radio ads are hard avoided

9. + 52% Radio: the online Multiplier Radio increases brand browsing by

10. £1 spent on radio gives a £7.70 return Radio: The ROI Multiplier

11. ADDITIONAL CHARTS

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