1. Investigating Media Industries and Audiences
Component 1 Section B
Lesson 3

2. Learning Objective
To establish and explain what factors are necessary when planning for a target audience.
To evaluate industry decisions utilised for targeted audiences.
To create a written piece based on targeted audiences, explaining their role within the industry.

3. RECAP QUIZ Psychographics RAJAR Mainstreamer Target audience Aspirer
Platform
OFCOM
Demographic
Explorer
Institution

4. Radio Audience Research
Present back your findings.
3 minutes each to present back your research

5. Knowing your audience Create a short 2 minute pitch
Think about what would work for your target audience
How can you use your idea / prop / famous person to your advantage to sell your idea?

6. Written Piece – 1 page
Describe the difference between a demographic and psychographic audience.
As a media producer which of the two do you feel is more important?
What factors do you need to consider when thinking about your target audience?