1. www.lrjj.cn The Introduction to the Hospitality Industry

2. www.lrjj.cn Hospitality Industry vs. Tourism Hospitality Industry – Collection of businesses providing accommodation and/or food and beverage services for people who are away from home. Tourism is a wider group of economic activities connected to the hospitality industry. See p. 4 ex. 3 of the Course Book. What types of organizations belong to both industries?

3. www.lrjj.cn Travel & Tourism Industry Lodging Operations Transportation Services Food & Beverage Operations Specialist Shops Leisure Activities

4. www.lrjj.cn Overview of the travel and tourism industry Travel and tourism industry Lodging Operations Transportation Services Food and Beverage Operations Restaurant Lodging Properties Retail Stores Vending Catering Snack bars Cruise ships Bars/Taverns Banquets Contract Food Services Retail Stores Gift Shops Souvenir Shops Arts/Crafts Shops Shopping Malls Markets Miscellaneous Stores Activities Recreation Business Entertainment Meetings Study Trips Sporting Events Ethnic Festivals Cultural Events Seasonal Festivals Gaming Ships Airplanes Autos Buses Trains Bikes Limousines Hotels Motels Resorts Timeshare Hotels Conference centers Camps Parks Casinos Convention hotels Cruise ships

5. www.lrjj.cn Who Is a Tourist? According to UNWTO (2000) an international tourist is: “a visitor who travels to a country other than that in which s/he has his/her usual residence for at least one night but no more than one year, and whose main purpose of visit is other than the exercise of an activity remunerated from within the country visited.“

6. www.lrjj.cn Who Is a Tourist? The following criteria has to be met: The trip should be to another place than where the person lives. The duration of the trip should be no longer than 12 months, but not shorter than 24 hours. The purpose of the visit can be work (business trip) or leisure. But the person should not be earning money in the place of visit.

7. www.lrjj.cn Why Is Tourism Important?

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9. The Importance of Tourism Provides lots of employment opportunities for local people. Funds a large percentage of a country’s gross domestic product (GDP). Brings foreign currency through the goods and services provided to foreign visitors, thus improving the balance of payments.

10. www.lrjj.cn Promotion of Tourism Contributes to country’s economy Government establish tourist organizations Advertise countries overseas Video example of promotion of a country.

11. www.lrjj.cn Homework Activity 4, p. 6. 1. Company's Name & Ownership Details (government or privately owned?) 2. Company's Website (if they do not have a website, then postal address or other location information) 3. Analyze what is the benefit and detriments that tourism brought to this region. 4. One paragraph description of three types of activities the company conducts in order to support local tourism. Email results: erica.liu@lrjj.cn By Tuesday, Marh 9 th 16:00

12. www.lrjj.cn Definition of the Hotel An establishment held out by the proprietor as offering food, drink and, if so required, sleeping accommodation, without specific contract, to any traveller presenting himself who appears able and willing to pay a reasonable sum for the services and facilities provided and who is in a fit state to be receied. (Hotel Proprietors Act 1956)

13. www.lrjj.cn Hotels Classification Target Market Location Size Facilities Ownership

14. www.lrjj.cn Classifying Guests Business Travelers Pleasure/Leisure Travelers

15. www.lrjj.cn Target Market Commercial Hotels / Tourist Hotels / Resort Hotels Vacation ownership and condominium hotels Casino Hotel Convention Center Activity 5, p. 8

16. www.lrjj.cn Classifying Hotels S I Z E Sm all Under 100 rooms 100-200 rooms 200– 700 rooms 700 rooms above Small Medium Large “Mega” Hotels

17. www.lrjj.cn The Fairmont Banff Springs Hotel, Canada 768 rooms

18. www.lrjj.cn Location City Centre / Downtown Suburban Water/Mountain based Airport

19. www.lrjj.cn Facilities Full-service Hotels Budget Hotels Self-catering Hotels

20. www.lrjj.cn Facilities

21. www.lrjj.cn Facilities

22. www.lrjj.cn Facilities

23. www.lrjj.cn Ownership Private Local Group International Group Activity 7, p. 9 Answer question in Activity 7, p. 9

24. www.lrjj.cn Hotels Affiliation Management Contract - property is owned by one company and managed by another. The hotel’s name remains the same. Franchising – property is owned by one company and managed by another. Owner buys into the name and pays for franchising plus % of profit (or turnover).

25. www.lrjj.cn Exercise Answer Review Question 4, p.11