Presentation on theme: "Types of Hospitality Markets Chapter 2"— Presentation transcript:
1Types of Hospitality Markets Chapter 2 HM028-Oct-2001Types of Hospitality Markets Chapter 2
2Unit Essential Question How do the various types of hospitality markets compare and contrast?
3Essential Question 1What are the differences among hotel and motel types?
4Hotels and Motels Full-Service Hotels Provides a wide range of services usually including a restaurant, bar, luggage assistance, room service, and many other amenities.
5Hotels and Motels Airport hotels: Hotels located near airports that reach a target market that desires a good night’s sleep before a trip.Convenient for meetings that require people to fly into a city at a more modest price compared to inner city hotels.Are spending thousands of dollars to change their image from being dowdy with poor services.Are becoming more luxurious.
6Hotels and Motels University hotels: Hotels located near major universities.Offer financially favorable convention centers (especially when those institutions offer a hospitality major).Offer conference amenities such as book stores, public atriums, and a diverse range of retail/entertainment shops and restaurants.
7Hotels and Motels Changes on the horizon: Major hotel and motel chains have diversified the lodging options they offer.Some chains are offering full-service hotels, suites, and extended-stay options.Upgrading services and amenities is a growing trend in all forms of the hospitality industry.
8Hotels and Motels Motels and Motor Inns Hotels: Multistoried lodging facilities that range in size from a limited number of rooms to hundreds of rooms.Atlanta, Georgia
9Hotels and Motels Motels and Motor Inns Motel: Lodging facilities located near major highways and interstates.
10Hotels and Motels Motels and Motor Inns Motor Inn: Lodging facilities usually found on feeder highways and roads or that are usually one or two stories with parking in front of the room.
11Hotels and Motels Motels and Motor Inns Most common lodging facility in the United States.Are becoming increasingly competitive with hotels by offering more amenities than just a restaurant and bar.
12Limited-Service Facilities Hotels and MotelsLimited-Service FacilitiesLimited Service Facility: Primarily provides sleeping rooms without expensive amenities.Extended-stay Facility: Specialized limited service facilities that offer residential style units with multi-room plans and kitchen facilities.
13Limited-Service Facilities Hotels and MotelsLimited-Service FacilitiesTighter budgets have opened an opportunity for limited-service properties and forced full-service lodging establishments to reconsider their marketing strategies.Suites and extended-stay facilities are attractive to families, business travelers, and individuals looking for housing in a new community.
14Hotels and Motels Economy Lodging in Transition The lodging industry is in constant change.Customers want added amenities at rates that don’t exceed their perceived value of the hotel.The Ritz-Carlton Lodge, Reynolds Plantation
15Essential Question 2What is the concept of a bed and breakfast and how does it differ from other types of lodging?
16Types of Bed and Breakfasts Bed and Breakfasts (B & Bs): Lodging facilities that include breakfast in the cost of the room.The concept evolved around the practice of renting sleeping rooms in a home with shared common space.B & Bs are very popular in Europe and increasing in popularity in the U.S.
17Types of Bed and Breakfasts B & B homestays: Private, owner-occupied residences with up to five guest rooms.Cozy Cactus Bed and Breakfast, Sedona, Arizona
18Types of Bed and Breakfasts B & B Inns: Commercially licensed businesses operated in a building that provides overnight accommodations.Guest rooms number from 4 to 25.Other meals may also be available.
19Types of Bed and Breakfasts Country Inns: Commercially licensed businesses primarily known for cuisine.Guest rooms range from 4 to 20.Offers full service breakfast and dinner.The Marshall House In the heart of Historic Downtown Savannah
20Appeal of A Bed and Breakfast Bed and BreakfastsAppeal of A Bed and BreakfastPersonal servicePrivacyBusiness travelersB & Bs offer the same amenities of a hotel with the comfort of home.Flexible cancellation, check-in, and check-out policies.No children and no pets.
21Essential Question 3What are the main principles of a conference center or resort?
22Conference Centers and Resorts A large meeting venue surrounded by enough hotels to accommodate multiple conventions or conferences simultaneously.Important to city, county, and state economies.Success depends upon hotel rooms, transportation, dining, and recreation.
23Conference Centers and Resorts Hotels or motels located in popular vacation areas that offer recreational activities related to or in addition to attractions in the area.Range from dude ranches to casino hotels.Each resort caters to a different target market.Beaches and mountains are logical choices for resorts.Whoopies make resorts in the southwest attractive during winter.
24Conference Centers and Resorts Condominiums: Living quarters that are owned by private persons that are rented out to the public.
25Conference Centers and Resorts Timeshares: Involves buying a specific time period (one or two weeks) to spend at a vacation resort.Price depends on the time of the year chosen.Owners can swap dates or property with other timeshare owners.Hilton Head,South Carolina
26Essential Question 4How are the different types of restaurants differentiated?
27Restaurants Dining Out Table-service Restaurants: Fine Dining Provides the highest levels of personal service and more choice of rare food and beverages in a formal or sophisticated setting.Prices are usually high and customers expect the best.
28Restaurants Dining Out Table-service Restaurants: Casual Dining Offers a less expensive alternative to fine dining with a friendly atmosphere.Informal décor, a casual ambience, and a familiar and appealing menu encourage repeat business.
29Restaurants Dining Out Table-service Restaurants: Theme Restaurants Casual dining restaurants centered around a central theme.
30Restaurants Dining Out Table-service Restaurants: Ethnic Restaurants Offers a more distinctive dining experience, depending upon a particular national or regional cuisine.A diverse U.S. population has increased the popularity of these restaurants.Japanese Steakhouse & Sushi Bar
31Restaurants Dining Out Table-service Restaurants: Family Restaurants Offers even more moderate prices and caters to the entire family.Depends heavily upon customers with children.Alcohol is usually not sold.
32Restaurants Dining Out Quick-service Restaurants: Also known as fast-food.Largest market in the world for restaurant food.Is fiercely competitive.Target market are busy working families that find it easier to dine out than to cook.Characteristics include rapid service, appealing products, quality control, and reasonable prices.
33Restaurants Dining Out On-site Food Service: Offered in dormitories, government buildings, corporations, and hotels.Competes with other types of food service that cater food for major events.
34Essential Question 5What is the ripple effect of tourist dollars and how does it impact national and international tourism?
35The Importance of Tourism Huge sums of money are spent on tourism themes and commercials to attract tourist dollars to a state.Exciting events with strong promotion result in tourism success even in the smallest places.
36The Importance of Tourism The major interstate system in the U.S. makes states visible and easily reached which opens opportunities for tourism dollars.All states compete for tourism dollars; tourism is a major revenue producer throughout the country.
37The Importance of Tourism Tourism generates tax dollars, increased sales, and new jobs.Fluctuations in tourism cause a ripple effect in advertising jobs, media development, and travel businesses from airlines to gas stations.
38The Importance of Tourism Tour & Travel Packages:Travel Package: A prearranged vacation.Provides transportation, lodging, and other amenities for one price.Whoopies and families are the main target market.All details of a travel package should be carefully disclosed to the consumer.The Better Business Bureau keeps track of companies that have poor track records with travel packages.
39The Importance of Tourism International Tourism:Technology and a strong economy have made international tourism increasingly attractive.Depends upon the state of the economy, political stability, and strength of a financial currency.The hospitality industry must be aware of international tourists’ expectations.Cultural sensitivity is extremely important for international tourism.