Presentation on theme: "Categories and Types of Hotels"— Presentation transcript:
1 Categories and Types of Hotels LODGINGCategories and Types of Hotels
2 Classification of Lodging Properties PriceFunctionLocationParticular market segmentDistinctiveness of style, offerings, or amenities*It is important to remember that many types of hotels can fallinto more than one category
3 Types of Lodging Properties Hotels Classified By Price Budget Hotels:Room rates are the lowest for this type of lodging property. This type of hotel typically offer guestrooms only. There is little or no public space, no meeting or function space, and very limited food and beverage facilities, if any.Midscale Hotels:Room rates tend to be equal to or slightly above market area average. These hotels offer a wider range of facilities and amenities. There will be limited public space and meeting/function space with at least one food and beverage facility.
6 Types of Lodging Properties Hotels Classified By Price Luxury HotelsAt the top of the price category are luxury hotelsThese properties offer a full array of services and amenities, such as:concierge serviceseveral food and beverage operationsbanquet facilitiesfull room servicerecreational facilities
8 Types of Lodging Properties Hotels Classified by Function Convention HotelsLarge hotels often with 500 or more guest roomsThey offer extensive meeting and function spaceFood and beverage operations tend to be extensive: several restaurants and lounges, banquet facilities, and room serviceConvention hotels are often in close proximity to convention centers and other convention hotels, providing facilities for citywide conventions and trade shows.
9 Types of Lodging Properties Hotels Classified by Function Commercial HotelsThese hotels cater to the business travelerIn comparison to convention hotels, there is less public space and smaller meeting and function space, fewer food and beverage outlets, and limited recreational amenities.Many of these hotels tend to be located downtown or near airports to accommodate their target market segment
10 Types of Lodging Properties Hotels Classified by Location Location can also be used as a criteria for categorizing lodging propertiesExamples of hotels categorized as such include:DowntownSuburbanHighway/InterstateAirport
11 Downtown Hotels Downtown (City Center)… Public transportation available for business or leisureRange of accommodations and servicesTypically have a signature restaurant
12 Suburban Highway Hotels and Motels Prominent in the 1950sEasy access to roadwaysPark outside the room entranceExampleMotel 6
13 Airport Hotels High occupancy due to location Business, group, and leisure travelersFull serviceroomsConvenient locationAirport shuttle serviceEconomical pricing
14 Types of Lodging Properties Hotels Classified by Market Segment Convention/Conference CentersResortsGaming/Casino HotelsHealth spaVacation ownership/Timeshare
15 Convention Hotels Meet the needs of large groups 500 plus rooms Larger public areas to accommodate greater public demandBanquet areas within and around the hotelHigh percentage of double occupancyFull Service oriented
16 Resort Hotels Resorts… Originally began due to rail travel “Captured Clientele”Food service is uniqueDiversified marketing mixChildrenGroupsEco-tourism
17 Characteristics of Casinos Heavy growth segmentLow room ratesSubsidized food and beverageThemes are popular500 plus guest roomsVariety of food operationsContains a gaming room
18 Major Trends in Casino Hotels Casino Trends…Casino hotels are now marketing themselves as business hotelsAmenities include business centers, travel bureaus, and room serviceMove towards “family/friendly” hotelsThis increases the average stay and money spent by families
19 Time Sharing Hotels Time Shares A form of ownership or right to the use of a property.Multiple parties own rights to use the property and each is allotted a particular time (usually one or two weeks per year) to use the property.Properties tend to be located in highly desirable resort areas with many amenities
20 Types of Lodging Properties Other Hotel Classifications All-Suite HotelsBed-and-Breakfast InnsBoutique HotelsHostels
21 All Suite Hotels Cater to guests for an extended period Reduction in rate based on length of stayMore space than typical hotelExamplesEmbassy Suites
22 Bed and Breakfast Inns A home away from home Accommodation with an owner who lives on premisesMaintains a few roomsOffers breakfastPersonable and quick service
23 Boutique Hotels Small hotels with a special charm Appeals to travelers who appreciate the uniqueOften provide special amenities to guests such as private tours or unusual decor
24 HOSTELSAppeal to young persons travelling on a budget. Rooms are usually shared or dormitory style. Very inexpensive.
25 Vertical Hotel Integration A trend in the hotel industry in which companies offer different levels of properties under the same development company.Lodging companies meeting the needs of several types of guests based on price, facilities, and amenities.
26 VI Hotel Companies Starwood Hotels Marriott Hotels Hilton Hotels Choice hotels which has several chains that meet its diverse clienteleLuxury - ClarionMid-scale - Quality Inn/SuitesBudget - Comfort InnEconomy - Sleep Inn
27 Marketing Consortium Consortium… Also called referral organizations Numerous independent properties unite to compete with the marketing power of chain operationsSimilar benefits as franchises at a lower costProvides incentives for clients
28 Hotel Room Classifications Suite – multiple rooms (bedroom, dining, living)Single – one bed sleeps oneDouble – one bed sleeps one or twoTwin – two beds sleep twoTriple – 2 to 3 beds sleep threeQuad – 2 to 4 beds sleep four
29 What is in a name? Commonly used room descriptions: Standard Superior DeluxeSuiteCorner Suite