1. Fashion History “The Difference Between Style & Fashion Is Quality”

2. Earliest Clothing Key Terms: Dandylsm New Look Hippie Style Disco Style Punk Style Feminist Movement Grunge

3. Earliest Clothing 20,000 B.C.-- people developed and wore clothes primarily for protection from the weather and environment. NOW-- other needs such as psychological and social needs.

4. Why Clothing? Physical Needs Psychological Needs Social Needs Why People Wear Clothes

5. Physical Needs: Protection & Safety Cold climates= heavier clothing Hot climates= lighter clothing, hats, sunglasses Some professions require protective garments, such as gloves and masks

6. Why People Wear Clothes Psychological Needs: Appearance Enhancement Psychological needs are met when we feel better about or selves. fulfilled through adornment (attractive decoration) and self-identification. Jewelry Hair styles Accessories Tattooing Piercing

7. Why People Wear Clothes Social Needs: Affiliation & Standards People use clothing as a means to “fit- in” socially or make social statements Each decade seems to have a representation of social affiliation. Hippie Look 1960-1970’s Gothic Look 1990’s

8. Why People Wear Clothes Social Needs: Affiliation & Standards Society maintains certain social standards that are represented by clothing. Modesty, which is covering of a person’s body according to society’s code of decency, often dictates the styles of clothing that people wear. During the 1800’s : unacceptable to show your ankles 20 th Century: skirts shorter, more skin showing

9. Why Clothing? Physical Needs Protection safety Psychological Needs Identity Adornment Cultural identity Social Needs Affiliation/ fitting in/ statements standards Why People Wear Clothes

10. Changing Fashion..influences 1. Social and Cultural Conditions ~war, revolution, peace, prosperity, civil rights, communication, science, technology, sports, entertainment 2. Fashion Trends and Development ~ reactions, technology breakthroughs, reinterpretations 3.Designers and other influences ~ creative, artistic, and influential forces

11. Sources of Clothing History Portraits, diaries, photographs, personal letters Limited information available prior to 14 th century

12. Fashion Through the Ages People dresses according to what society allowed for the social classes. Rare and expensive apparel become a status symbol and reflective in economic class. Industrial revolution fostered new inventions. Photography was invented. Vogue magazine was first published in 1892

13. Historical Trendsetters Famous people have always influenced the development and acceptance of fashion. Elizabeth I (Queen of England 1558-1603) Louis XIV (King of France 1643-1715) Marie Antoinette (Queen of France 1775-1793)

14. George Bryan “Beau” Brummell (early 1800’s) James Dean (1950s) Jackie Kennedy (early 1960’s) The Beatles (1960-70)

15. Who do you consider a historical trendsetter of our time?

16. Fashion: 20 th Century to the Present The Early 1900s Women wore loose fitting style of dress Full skirts Shorter in length The fiber Rayon was manufactures

17. Fashion: 20 th Century to the Present The Early 1900s (1900-1910) Men Spats Formal wear Frock coats Spats Hats

18. Fashion: 20 th Century to the Present 1911-1920 World War I Hobble skirts- women’s legs revealed for the first time! Narrow shape

19. Fashion: 20 th Century to the Present

20. The 1920’s Flapper Sportswear introduced

21. Chanel Fashion Influence from 1920’s until World War II Resurfaces in 1954 Little black dress Tweed Suit

22. Fashion: 20 th Century to the Present 1930’s Women Era of Elegance Bias cut Cowl neck Ginger Rogers

23. Fashion: 20 th Century to the Present 1930s Men Men Double breasted suits Wide lapels Shoulders broadened

24. Fashion: 20 th Century to the Present 1940’s World War II Separates introduced that can be mixed and matched Bobby socks, pleated skirts

25. Fashion: 20 th Century to the Present New Look Christian Dior Full bust lines Tiny waists Full skirts

26. Fashion: 20 th Century to the Present 1940’s Men Casual

27. Fashion: 20 th Century to the Present 1950’s Donna Reid or “I Love Lucy” Look Full skirts and strapless dresses

28. Fashion: 20 th Century to the Present 1960’s Kennedy Era Chanel Suit Pillbox hat Aubrey Hepburn Look Mini Skirts The Mod Look

29. Fashion: 20 th Century to the Present 1970’s Pantsuits, wide legs with large cuffs/ bell bottoms hip huggers Pants for women became acceptable in the work place. Long pointed collars.

30. Fashion: 20 th Century to the Present Styles that emerged: Disco: a fashion consisting of gold lamé, leopard print, stretch halter jumpsuits, and white clothing that glowed under ultraviolet lighting. Punk: a style featuring intentionally torn clothing worn by young people with limited income (students and unemployed) The feminist movement established equal social, economic, and political opportunities for women. Shorter hemlines and pantsuits emerged.

31. Fashion: 20 th Century to the Present 1980’s Women had the “Power Look” Shoulder Pads Athletic wear more popular inspired by the movie “Flashdance”

32. Fashion: 20 th Century to the Present 1990’s Doc Martens replaced athletic footwear Platform Shoes Retro look

33. Fashion: 20 th Century to the Present The 1990s gave way to the grunge look Grunge is a style started by the youth culture in the Pacific northwest region of the U.S. Its messy, uncombed, and disheveled.

34. The End