2Learning Targets 1.1 Explain the different definitions of fashion. Identify the merchandise categories of fashion.Explain the difference between style and design.Identify the needs satisfied by clothing.Discuss the early history of clothing.Name some influential people in fashion history.Identify specific styles in the 20th century.
38/31: Journal Entry #1 What does it mean to be “in style.” Think about the factors that influence the styles that are popular?What products could be called fashion?Key Terms:Staple itemsFashion MerchandiseStyleDesigngarment
4Why is this important?Fashion is an exciting industry that generates billions of dollars. Understanding the industry and basic terms is necessary for marketing success.
5Learning Opportunity Case Study: Designer Legacy Hot Property Read the article with your group.Answer the questions on the sheet of paper provided.Share out with class.
6Color: Hue, Value and Intensity Hue: the quality of the color.Value: the lightness or darkness of a color.Intensity: the brightness or dullness of a color.*** Describe your favorite color by using the three dimensions of color. Hue, value and intensity. SHARE!
7Fashion and Clothing Line Shape Texture Function Clothing, accessories & home furnishings.Importance to PeopleEconomic importance
8Questions??????? Do you consider color or line when you buy clothing? Can a garment be an accessory? Why or why not?How can political trend reflected in fashion?Do you think current fashions are influence by fashion of past decades such as 60’s and 70’s? Why or why not?
9Note Card quiz… Please answer the following three questions. What is the difference between style and design?What are the four basic elements of design?How do economic conditions affect fashion?
10Fashion History 1-2Journal Entry #2: Write down the clothing worn by your favorite musical group.Key Terms:DandyismNew lookHippie styleDisco stylePunk fashionFeminist movementGrungePredict: Choose a key term from the section life and define it in your own words.
11Why people wear clothes Physical needs: protection and safety.Psychological Needs: Appearance Enhancement.Social Needs: Affiliation and Standards.
12PROJECT! Historical Trendsetters Elizabeth I Louis XIV Marie AntoinetteGeorge Bryan “Beau” BrummellJacqueline Kennedy OnassisThe Beatles
13PROJECT!! Fashion: 20th Century to the Present The Early 1900s Birth of VogueRayonThe 1920sChanelFlappersThe 1930s-1950sHollywood GlamNew Look
14PROJECT!!!! The 1960s The 1970s The 1980s The 1990s Hippie style Disco stylePunk fashionFeminist movementThe 1980s“The power look”Synthetic fabricsThe 1990sGrunge
15Fashion and MarketingJournal Entry #5: Please answer the following question:Name a fashion store that appeals to you and please explain why?
17Quick Check What is a target market? What customers characteristics are used to segment markets?What is fashion marketing?
18Marketing Strategies Journal Entry #6: What do you think is easier? Developing products or offering them for sale in a store?
19Key Terms Marketing Mix Channel of distribution Four basic marketing strategies, known as the four P’s of marketing-product, place, price and promotion.Channel of distributionThe path a product takes from the producer to the customer.Functions of marketing activitiesthat include pro duct/service management, distribution, financing, pricing, marketing-information management, promotion, and selling.