2 Part 1: Basic Fashion and Business Concepts Chapter 1The Meaning of Clothing and Fashion
3 Objectives Explain basic reasons people wear clothes State why people make various clothing choicesDescribe fashion in terms of art and science, and private and public awarenessSummarize economic and political influences on fashionDefine basic fashion terms
4 Reasons for Wearing Clothing Physical NeedPsychological NeedsSocial Needs
5 Physical Need Protection Safety Weather; gloves, coats, boots Environmental dangers; sterile gloves, space suits, bike helmetsSafetyOccupational hazards; hard hats, goggles
6 Psychological Needs Adornment (attractive decoration) Identification Beauty; positive feeling, artistic expression, attentionCulture; desirability of decoration determined by standards and traditions of each societyIdentificationUniforms, dress codes, emblems, symbols
7 Social Needs Modesty Status Combined Needs Standards of decency molded by culture and societyStatusRank or position compared to others; furs, jewelry, designer labelsCombined NeedsClothing worn from combination of physical, social, and psychological needs
8 Why People Select Certain Clothes ValuesAttitudesConformityIndividualityPersonality traitsNeeds versus wantsEconomic versus social
9 Values and AttitudesIdeas, beliefs, and material items important to individualsFeelings or reactions to people, things, or ideas formed from valuesLearnedInfluenced byEconomics, society, age, customs, etc.
10 Conformity Vs. Individuality Obeying or agreeing with a given standard or authorityPeer pressure, dress codes (too much = loss of individuality)Self-expression that makes each person unique; need to feel good about who they are
11 Needs Versus Wants Need Want Required for survival, protection, modesty, comfort, or livelihoodWantDesire for something that gives satisfactionCan get along without it
12 Consumer Buying Choices May relate toFashionable stylesAttractivenessImpressing othersAcceptance by friends, colleagues, and peersMay alsoFill an emotional needBolster esteem or confidence
13 Fashion is . . . Both an art and a science Dependent on change As art, it thrives on creativity, innovation, and the use of principles and elements of designAs science, through textile development and technological advancementDependent on changeNot capable of survival without change
14 Fashion ViewpointsFashion satisfies basic consumer wants and needs on a private levelFashion also influenced by the “public” economy and makeup of the populationPrivate or public?
15 Fashion continues to be . . . Moving faster and reaching more people than ever beforeDictated by the consumer, not the designerA social statement, both private and public
16 Influences on Fashion Economic conditions Political issues Current eventsEntertainmentLifestylesSocial structure
17 Fashion Terminology Garment Accessories Style Fashion Article of apparelAccessoriesArticles added to complete or enhanceStyleDistinct features that create an overall appearanceFashionCurrent popular style
18 More Fashion Terms High fashion Mass fashion Design Very latest or newest fashionMass fashionMajority of fashion sales; all very similarDesignUnique version of a style
19 Language of Fashion Avant-garde Fad Glasses Fad Classic Unconventional, wild, daring; short lifeFadTemporary fashion; unusual; lasts a short period of timeClassicStyle or design that continues its acceptance over extended period of timeFad GlassesClassic Top Hat
20 Other Terms to Know Ford Fashion look Taste Same basic look that sells in large quantities and all price levelsFashion lookTotal, well-coordinated and accessorized outfitTastePrevailing opinion of what is attractive and appropriate
21 Fashion, throughout history, desires to make, shape, model, adapt, embellish, and adorn the wearer
22 Do You Know…For success in the fashion business, it is essential to know and understand clothing terms and to distinguish different styles.How many styles of women's pants can you identify?