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Report November 2014 – Overall 138 Clippings by. Report November 2014 - NETGEAR Retail Business Unit NETGEAR RBU Summary Total: 100 (RBU) (2 both) Coverage.

Published byDonald Barrett Modified over 8 years ago

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Presentation on theme: "Report November 2014 – Overall 138 Clippings by. Report November 2014 - NETGEAR Retail Business Unit NETGEAR RBU Summary Total: 100 (RBU) (2 both) Coverage."— Presentation transcript:

1 Report November 2014 – Overall 138 Clippings by

2 Report November 2014 - NETGEAR Retail Business Unit NETGEAR RBU Summary Total: 100 (RBU) (2 both) Coverage is focused on PR2000, R7000, Repeaters and the Smart Home L&P had to deal with several negative requests / mentions / accusation regarding the ComputerClub video case. PR-Activities: L&P translated and sent out the RN OS 6.2 press release L&P created a statement for teltarif regarding D-Links free router. Review devices: R7500 (PC Welt, teltarif, e-media, Chip, tomsnetworking.de), AC785 (Mobiflip.de, teltarif.de, PC Welt, appgefahren.de), A6210 (ComputerBild, e-media, Chip, telatarif.de, PC Welt) RN314 & RN140 (Chip), GS108E (Audiomagazin, c’t) X-Mas raffles arranged so far: tvdigital.de, hoerzu.de, techniksufer.de, Funkschau L&P had a planning meeting with Netgear and works on an Arlo launch plan for 2015 (PR, Social Media, Press Event, Press Tour, Radio EPK and much more). L&P created two advertorials in cooperation with Glancers for ComputerBild & AVF Bild L&P created security statement for heise regarding SSLv3 security issues L&P started inviting media to CES (teltarif, golem.de, CHIP)

3 Report November 2014 - NETGEAR Retail Business Unit NETGEAR eCom & Social Media Summary AMAZON DE: Sent final weekly reporting to HQ L&P will optimize the SKU listing because some products are eol. A selection of smart switches will be added to the list. FACEBOOK, actually 13.610 Fans L&P answered several questions about Netgear products and functions posted on our timeline or sent via FB message. Posts: November 4 th : WIFI article from Harald Karcher November 5 th : product tester campaign for R7500 November 17 th : further product tester campaign post November 17 th : ComputerBild R7000+PR2000 special bundle offer post November 19 th : final product tester campaign post November 20 th : product tester campaign ending post November 24 th : post with winners of the product tester campaign November 25 th : RN OS 6.2 announcement post November 26 th : PR2000 in Focus magazine post November 27 th : funny post about the one star Amazon review, that never ordered the product

4 Report August 2014 - NETGEAR Retail Business Unit NETGEAR Facebook Insights

5 Report August 2014 - NETGEAR Retail Business Unit NETGEAR Facebook Insights

6 NETGEAR RBU Coverage - Topics Report November 2014 - NETGEAR Retail Business Unit

7 NETGEAR RBU VIP Media

8 Report November 2014 - NETGEAR Commercial Business Unit NETGEAR CBU Summary Total: 36 (CBU) (2 both) Coverage is focused on S3300 and ReadyNAS OS 6.2 L&P had to deal with several negative requests / mentions / accusations regarding the ComputerClub video case. PR-Activities: L&P translated and sent out the S3300 press release L&P translated and sent out the RN OS 6.2 press release L&P wrote another article for the IT-Administrator tips & tricks section (topic: WLAN segmentation with a Netgear smart switch) L&P placed three firewalls in the readers voting at ipinsider.de Review unit: Rn314 is in a standalone review at CHIP, they plan to create a list of the TOP 50 of 4-bay NAS L&P offered a Netgear view on 2015 to channel media: IT-Business, Channelpartner, crn.de (IT Business works so far) L&P started collecting all media data for 2015 to plan actions for Q1 & Q2 Twitter Activities: current Twitter topics (S3300 clipping shares, RN OS 6.2 clipping shares, case study Krannich Solar, Netgear blog post from Matt Phanke)

9 Report November 2014 - NETGEAR Commercial Business Unit NETGEAR CBU Summary Case Study L.I.T.: finalized and in publication process Case Study Pfälzer Pensionsanstalt: cancelled due to bad cooperation by customer Case Study Hotel Gmachl in Austria: written and at Netgear for approval, waiting for feedback. Case Study Private Hochschule Göttingen: written and at Netgear for approval, waiting for feedback. CaseStudy Howasped: written and at Netgear for approval, waiting for feedback. CaseStudy Kleine Wolke: basic questionaire filled out by customer, interview process started CaseStudy Max Jenne: basic questionaire sent to customer, interview process started. Newsroom: November 4 th : S3300 press release: LINKLINK November 10 th : RN OS 6.2 press release: LINKLINK

10 Report November 2014 - NETGEAR Commercial Business Unit NETGEAR CBU Coverage - Topics

11 Report November 2014 - NETGEAR Commercial Business Unit NETGEAR CBU VIP Media

12 NETGEAR VIP Media Report November 2014 - NETGEAR Overall

13 NETGEAR Overall Sentiment Breakdown

14 NETGEAR Overall Print / Online Breakdown Report November 2014 - NETGEAR Overall

15 NETGEAR Overall Category Breakdown Report November 2014 - NETGEAR Overall

16 AVM -AVM actually is on a Germany press tour to present several new products -AVM plans to launch Fritz-Box 3490 -New firmware for Fritz!Box 3272, Fritz!Box 7272 TP-Link -TP-Link has a new country manager for the DACH region (Gordon Sun) -TP Link presents Archer D9 Synology -Synology launches a new entry level NAS DS215j -Synology launches DSM 5.1 D-Link -D-Link Expands its Unified Wireless Portfolio with New Wireless Controller Supporting up to 256 Access Points -D-Link Introduces New Resources and Tools for Customers and Resellers Looking to Add, Integrate and Resell IP Surveillance Solutions HP Networking -HP has a new country manager for the DACH region (André Baeriswyl) -Fortinet Announces HP AllianceOne Program Membership With HP Networking Specialization Lancom - Lancom launches new access points, iBeacon and ESL Report November 2014 - NETGEAR Competitor Monitoring

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