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Report October 2014 – Overall 55 Clippings by. Report October 2014 - NETGEAR Retail Business Unit NETGEAR RBU Summary Total: 27 (RBU) (5 both) Coverage.

Published byAugustine Lawrence Modified over 9 years ago

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Presentation on theme: "Report October 2014 – Overall 55 Clippings by. Report October 2014 - NETGEAR Retail Business Unit NETGEAR RBU Summary Total: 27 (RBU) (5 both) Coverage."— Presentation transcript:

1 Report October 2014 – Overall 55 Clippings by

2 Report October 2014 - NETGEAR Retail Business Unit NETGEAR RBU Summary Total: 27 (RBU) (5 both) Coverage is focused on NAS, Repeaters and the Smart Home PR-Activities: L&P sent R7500 info material to the following media: Dealers Only, PC Welt L&P sent AC785 product photos to Dealers Only Review devices: R7500 to ComputerBild, PC Welt, voluntary tester; XAVB5602 & XAVB6504 (Michael Trieb, My Schwaben) X-Mas raffles arranged so far: tvdigital.de, hoerzu.de, techniksufer.de, Funkschau L&P created a PR plan for the FW 6.2 launch in coop with Netgear L&P filled out questionaire regarding all actual ac-products from Netgear (Routers, USB-Sticks, Extender) Twitter Activities: US content, disaster recovery joke, actual reviews, backup strategy post, WLAN cable joke

3 Report October 2014 - NETGEAR Retail Business Unit NETGEAR eCom & Social Media Summary AMAZON DE: Sent final weekly reporting to HQ Added the R7500 to the tracking Forwarded further R7000 noise issue replacement requests to Raffaele and team Started tracking the general Q&A section of each new product FACEBOOK, actually 13.611 Fans L&P answered several questions about Netgear products and functions posted on our timeline. Posts: Sept.-Oct.: R7500 advertisement banner campaign October 3 rd : WIFI cable fail advertisement post October 9 th : PC Welt clipping share “The R7000 is the speed king” October 15 th : Header graphic “R7500 Game On” October 17 th : Laptop stolen fail post (aims on the importance of doing backups) October 31 st : Halloween Header Graphic

4 Report August 2014 - NETGEAR Retail Business Unit NETGEAR Facebook Insights

5 Report August 2014 - NETGEAR Retail Business Unit NETGEAR Facebook Insights

6 NETGEAR RBU Coverage - Topics Report October 2014 - NETGEAR Retail Business Unit

7 NETGEAR RBU VIP Media

8 Report October 2014 - NETGEAR Commercial Business Unit NETGEAR CBU Summary Total: 23 (CBU) (5 both) Coverage is focused on new products press release as well as on NAS PR-Activities: L&P sent out the CBU product news press release (6 th of October) L&P filled out LANline questionaire for NAS systems L&P contacted iX for upcoming topics – editor agreed to check on actual case study material X-Mas raffles so far: tvdigital.de, hoerzu.de, techniksufer.de, Funkschau L&P created a PR plan for the FW 6.2 launch in coop with Netgear L&P organized a StorageCraft event for the key B2B it journalists in Munich L&P started translating the S3300 press release which is planned for 5 th of Nov. Twitter Activities: current Twitter topics (news, 10GbE, NAS Systems, NAS demo, partner programs, partner announcements, webinars, special offers, special bundles, blog posts by US team)

9 Report October 2014 - NETGEAR Commercial Business Unit NETGEAR CBU Summary Case Study L.I.T.: L&P offered case study to Mobile Business, Logistik Heute, FM das Logistik Magazin, Logistik Journal – so far no pick up Case Study Krannich GmbH: will be published in ITAdministrator (print and online) in November issue Case Study Pfälzer Pensionsanstalt: cancelled due to bad cooperation by customer Case Study Hotel Gmachl in Austria: written and at Netgear for approval, waiting for feedback. Case Study Private Hochschule Göttingen: written and at Netgear for approval, waiting for feedback. CaseStudy Kleine Wolke: basic questionaire filled out by customer, L&P begins the writing and interview process. CaseStudy Max Jenne: basic questionaire sent to customer, waiting for feedback when customer is ready. Newsroom: Netgear presents it‘s new CBU products as well as upgraded products: LINKLINK

10 Report October 2014 - NETGEAR Commercial Business Unit NETGEAR CBU Storage Press Event StorageCraft presentation and networking event with key B2B IT journalists in Munich 12 key journalists took part: c’t ComputerResellerNews Online Speicherguide.de Itadministrator.de Tomsnetworking.de ITEspresso.de TecChannel.de Com! Professional LinuxMedia Freelancer Stefan Rubner Press Office Selinger Telecom Handel Presented key topics: Intro: StorageCraft cooperation Why are daily backups not enough? Data Security with BTRFS / ZFS How can SMBs get the same protection like enterprises? ReadyNAS and ReadyDATA StorageCraft Live-Demo: StorageCraft Backup Job Live-Demo: Replication

11 Report October 2014 – CBU Press Event Oct. 2014, Munich

12 Report October 2014 - NETGEAR Commercial Business Unit NETGEAR CBU Coverage - Topics

13 Report October 2014 - NETGEAR Commercial Business Unit NETGEAR CBU VIP Media

14 NETGEAR VIP Media Report October 2014 - NETGEAR Overall

15 NETGEAR Overall Sentiment Breakdown

16 NETGEAR Overall Print / Online Breakdown Report October 2014 - NETGEAR Overall

17 NETGEAR Overall Category Breakdown Report October 2014 - NETGEAR Overall

18 AVM -AVM presents Fritz Repeater with cable TV -AVM FritzBox with Wave 2 MU-MIMO technology TP-Link -TP-Link starts ITK reseller program -TP-Link Announces Archer C8 AC1750 Wireless Router with Detachable Antennas Synology -Synology starts swiss partner program D-Link -D-Link announces D-Link DIR-818LW, a router in cylinder design -D-Link shows IP-camera with powerline connector HP Networking -HP launches first app store for software-defined networking apps Lancom - Lancom Systems and Pierre Audoin Consultants publish survey on “IT Made in Germany” Report October 2014 - NETGEAR Competitor Monitoring

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