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Report November 2013 - Overall 60 Clippings by. Report November 2013 - NETGEAR Retail Business Unit NETGEAR RBU Summary Total: 32 (RBU) + 1 (both) Clippings.

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Presentation on theme: "Report November 2013 - Overall 60 Clippings by. Report November 2013 - NETGEAR Retail Business Unit NETGEAR RBU Summary Total: 32 (RBU) + 1 (both) Clippings."— Presentation transcript:

1 Report November Overall 60 Clippings by

2 Report November NETGEAR Retail Business Unit NETGEAR RBU Summary Total: 32 (RBU) + 1 (both) Clippings D-A-CH Coverage is focused on R6300 and ReadyNAS PR-Activities: D6300B review with c’t and RN102 review with PCWelt; 100zehn created PR plan regarding R7000 launch in GER and sent media list for a press tour to Netgear for feedback; Review devices: D6300 & A6200 (c’t), PTV3000 (ComputerBILD), A6200 & R6300 (Redaktionsbüro Schlede), WN3500RP (PC Magazin), R6250 (teltarif.de) XAVT5602 & XWN5001 (PC Praxis), A6200 & D6200B + XAVB5601 (PC Games Hardware), WN1000RP (Handy-Fans.de) product raffles: X-Mas raffles arranged with tvdigital.de + hoerzu.de; eplay-tv.de, Magazin Wissen The female blogger who received a R6300 and a A6200 for a review published her positive and nice review on various platforms and also wrote a highly positive Amazon review

3 Report November NETGEAR Retail Business Unit NETGEAR RBU Summary 100ten wrote interview for HIFI Digital about Powerline (12 questions) 100ten set up an interview with IT Business concerning Smart Home for early next year 100ten translated and prepared PIs Netgear FB alliance and R7000 award to be sent out early December - on hold 100ten translated AirCard release and will send it out at 2 nd of December - on hold 100ten drafted answers for sysbus.eu about the router constraint in Germany - published

4 Report November NETGEAR Retail Business Unit NETGEAR Amazon Summary AMAZON UK review project gets more and more positive feedback and specific questions from customers; after having changed the account to an official Netgear account we get slightly more feedback from customers on Amazon and to our external zehn altered the review sheets and created first monthly Amazon tracker. 100ten sent out weekly analysis of the Amazon tracking.

5 NETGEAR RBU Coverage - Topics Report November NETGEAR Retail Business Unit

6 NETGEAR RBU VIP Media

7 Report November NETGEAR Retail Business Unit NETGEAR RBU VIP Media

8 Report November NETGEAR Commercial Business Unit NETGEAR CBU Summary Total: 27 (CBU) + 1 (both) Clippings D-A-CH Coverage is focused on the GS516TP and the new RN716 PR-Activities: current Twitter topics (10GbE Copper Switches, 10 GbE Switches, NAS Systems. Partner programs, partner announcements, webinars, special offers, Workshop Event), Case Studies LIT, Georg Jordan (cancelled); Krannich GmbH; Pfälzische Pensionsanstalt; Webinar announcement data security with Netgear Storage; forward feature tracking and forwarding to Netgear; Media-Workshop: 100ten set up a workshop about storage and 10GbE technology at Netgear; 8 key media journalists attended (Funkschau, Computerwoche, Admin Magazin, Golem.de, Stefan Rubner, Tomsnetworking Guide, ITEspresso.de / Silicon.de, Karcher Media Office) Reviews: 100zehn arranged a review opportunity for 10GbE in Admin Magazin – hardware has been given to the editor at the workshop event – test in progress PI about the new RN716 has been sent out.

9 Report November NETGEAR Commercial Business Unit NETGEAR CBU Summary Case Study Georg Jordan: cancelled by customer Case Study L.I.T.: draft written, approval from Netgear, goes back to the L.I.T. for final approval Case Study Krannich GmbH: First Draft written, Krannich asked for a telefon interview to clarify open questions. Case Study Pfälzer Pensionsanstalt: customer already informed about how to, waiting for feedback when a short info call can be arranged 100ten set up two telephone interviews about new channel and B2B strategies and products with IT Business and CRN Newsroom: Workshop announcement; Whitepaper “Networking Solutions for Storage (English Whitepaper)”; Whitepaper “Netzwerk-Lösungen für VoIP”; PI RN716; Webinar “Datensicherung von VMware und Hyper-V Umgebungen ohne Kopfschmerzen – mit Veeam und Netgear in Kombination”

10 Report November NETGEAR Commercial Business Unit NETGEAR CBU Coverage - Topics

11 Report November NETGEAR Commercial Business Unit NETGEAR CBU VIP Media

12 Report November NETGEAR Commercial Business Unit NETGEAR CBU VIP Media

13 Report November NETGEAR Corporate NETGEAR Overall Sentiment Breakdown

14 Report November NETGEAR Corporate NETGEAR Overall Print / Online Breakdown

15 Report November NETGEAR Corporate NETGEAR Overall Category Breakdown

16 AVM -AVM presents FRITZ!Powerline 540E as combination of WLAN and Powerline -AVM and 18 other producers signed a petition against router constraint -AVM demonstrates VDSL Vectoring live at the Broadband World Forum in Amsterdam -AVM delivers Fritz OS 6 for Fritzbox-Router Belkin -Linksys by Belkin enters the KMU market with its unmanaged switches and VPN-routers of the LRT-series Buffalo Technology -Buffalo also signed a petition against router constraint D-Link -D-Link cloud-cameras on board of the Smart-Mobil-Tour by Mobilcom -“Modern Life. Connected” survey by D-Link examins private and business usage of technology -D-Link introduces Outdoor-Access-Point DAP D-Link also signed a petition against router constraint -D-Link offers new Managed Switches; DGS TC and Chassis Switch DGS D-Link launches EyeOn Baby Camera HP Networking -HP Network offers November Focus Pack Lancom - Lancom Systems also signed a petition against router constraint - Lancom Systems shows new LANCOM VPN Client with Windows 8.1 support - Lancom Systems initiates christmas special for its partners Report November NETGEAR Competitor Monitoring


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