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Report August 2014 – Overall 48 Clippings by. Report August 2014 - NETGEAR Retail Business Unit NETGEAR RBU Summary Total: 35 (RBU) (2 both) Coverage.

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Presentation on theme: "Report August 2014 – Overall 48 Clippings by. Report August 2014 - NETGEAR Retail Business Unit NETGEAR RBU Summary Total: 35 (RBU) (2 both) Coverage."— Presentation transcript:

1 Report August 2014 – Overall 48 Clippings by

2 Report August 2014 - NETGEAR Retail Business Unit NETGEAR RBU Summary Total: 35 (RBU) (2 both) Coverage is focused on reviews and comparative tests of the R8000. Additionally there were also a couple of articles about router security in which Netgear is mentioned among other manufacturers given a number of security vulnerabilities in routers that had been detected during a hacking test at Defcon. PR-Activities: 100zehn arranged several IFA press meetings and compiled a briefing book 100zehn translated and finalized the IFA press releases 100zehn prepared a press kit for the journalists at IFA Review devices: RN31400 (Speicherguide.de, Tom’s Hardware); EX6100 (Karcher editorial office, Mackencheck blog, Netzwelt, c’t); PR2000 (ComputerBild, c‘t, Guter Rat, teltarif); PTV3000 (Tagesspiegel); AC762S (c’t, mobiFLIP, WEKA); EX6200 (NikKTech, mobiFLIP, teltarif, c’t, connected home Karcher editorial office); R7000 (NikKTech, ReadME blog, Mackencheck blog); R6250 (PC Welt, teltarif); WN3000RP + WN3500RP (connect);

3 Report August 2014 - NETGEAR Retail Business Unit NETGEAR eCom & Social Media Summary AMAZON DE: Sent weekly reporting to HQ and added the R7500 to the tracking list FACEBOOK, actually 13,240 Fans (for details on the monthly posts please check the attached screenshot) 100zehn answered several questions about Netgear products and functions posted on our timeline. 100zehn created several facebook header graphics for IFA in cooperation with Glancers. Posts: August, 1 st : we announced the launch of the new German homepage August, 6 th : we started a Netgear Bundle raffle given Video Magazine’s 35 th birthday August, 6 th : we announced 2.5 of 6 rating of the D6300B by highly regarded Stiftung Warentest magazine August, 20 th : since we regularly post reviews and articles published by print and online publications, we asked fans how they actually gather information on products they are planning to purchase

4 Report August 2014 - NETGEAR Retail Business Unit NETGEAR Facebook Insights

5 Report August 2014 - NETGEAR Retail Business Unit NETGEAR Facebook Insights

6 NETGEAR RBU Coverage - Topics Report August 2014 - NETGEAR Retail Business Unit

7 NETGEAR RBU VIP Media

8 Report August 2014 - NETGEAR Retail Business Unit NETGEAR RBU VIP Media

9 Report August 2014 - NETGEAR Commercial Business Unit NETGEAR CBU Summary Total: 12 (CBU) (2 both) Coverage is focused on the partner incentive PR-Activities: 100ten wrote press release regarding Netgear @ Security Essen 100ten translated ReadyRECOVER press release 100ten postet several promotion actions at Twitter and Google+: WLAN Trade In, Netgear YouTube business channel, ReadyNAS summer special, 100ten translated the article „are all switches the same“ and sent to Netgear for approval 100ten tranlated most important key points of very critical c‘t article regarding a support case that seemed to be critically and not solved – Netgear escalated it internally 100ten offered krannich case study to it-administrator that will publish the case study online

10 Report August 2014 - NETGEAR Commercial Business Unit NETGEAR CBU Summary Case Study L.I.T.: 100ten offered case study to Mobile Business, Logistik Heute, FM das Logistik Magazin, Logistik Journal, Logistik erleben, MM Logistik, Fraunhofer IML – waiting for feedback, if there will be no pick up, 100ten will offer to IT and SMB magazines Case Study Krannich GmbH: finalized and offered to it-administrator that will publish it online, waiting for feedback from editor who was on vacation last week of August. Case Study Hotel Gmachl in Austria: approved by customer, at Netgear for final approval. Will be sent to Glancers for layout then. Case Study Private Hochschule Göttingen: questionaire filled out by customer, case study written and at Netgear for approval. Newsroom: Are all switches the same? Article about Netgear unmanaged to fully managed Switches: LINK LINK NETGEAR will take part in the IT-security fair Security Essen: LINKLINK NETGEAR announces new YouTube Channel for Business Solutions: LINKLINK

11 Report August 2014 - NETGEAR Commercial Business Unit NETGEAR CBU Coverage - Topics

12 Report August 2014 - NETGEAR Commercial Business Unit NETGEAR CBU VIP Media

13 Report August 2014 - NETGEAR Commercial Business Unit NETGEAR CBU VIP Media

14 Report August 2014 - NETGEAR Corporate NETGEAR Overall Sentiment Breakdown

15 Report August 2014 - NETGEAR Corporate NETGEAR Overall Print / Online Breakdown

16 Report August 2014 - NETGEAR Corporate NETGEAR Overall Category Breakdown

17 AVM -AVM closes security gap in MyFritz app -AVM announces Powerline adapter with Gbit speed -AVM publishes FritzOS 6.20 TP-Link -TP-Link announces Archer VR900v 1900AC-Router -TP-Link launches mobile LTE hotspot M7350 -TP-Link AC750-Dualband-WLAN-Repeater RE200 -TP-Link introduces Powerline-Kit TL-PA8030PKIT Synology -Synology’s NAS systems encrypted by Trojan -Synology closes NAS security gap D-Link -D-Link expands its EyeOn portfolio with EyeOn Baby Monitor Junior Plus (DCS-820L) and EyeOn Baby Monitor Junior (DCS-800L) HP Networking -HP expands service for reseller and partner Lancom - Lancom Systems expands its sales department Report August 2014 - NETGEAR Competitor Monitoring

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