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Report Oktober 2013 - Overall 121 Clippings by. Report Oktober 2013 - NETGEAR Retail Business Unit NETGEAR RBU Summary Total: 73 (RBU) + 31 (both) Clippings.

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Presentation on theme: "Report Oktober 2013 - Overall 121 Clippings by. Report Oktober 2013 - NETGEAR Retail Business Unit NETGEAR RBU Summary Total: 73 (RBU) + 31 (both) Clippings."— Presentation transcript:

1 Report Oktober Overall 121 Clippings by

2 Report Oktober NETGEAR Retail Business Unit NETGEAR RBU Summary Total: 73 (RBU) + 31 (both) Clippings D-A-CH Coverage is focused on R7000 and ReadyNAS PR-Activities: RN312 review with Tom’s Hardware and RN102 review with PCWelt; 100zehn created first ideas regarding R7000 launch in GER and sent to Netgear; Review devices: D6300 & A6200 (c’t), R6300 & A6200 (sarahhatsgetestet.de), PTV3000 (ComputerBILD), A6200 & R6300 (tech-fire.de / Redaktionsbüro Schlede), WN3500RP (PC Magazin), R6250 (teltarif.de) XAVT5602 & XWN5001 (PC Praxis), A6200 & D6200B + XAVB5601 (PC Games Hardware), WN1000RP (Handy-Fans.de) product raffles: X-Mas raffles arranged with tvdigital.de + hoerzu.de; ac-Bundle raffle with techfire.de, A6200 & R6300 raffle with tech-fire.de; 3xD6300B review in Wissen magazine; XAVB5201 raffle with blogtogo.de The blogger who received a R6300 and a XAVB5602 for a review published his positive and nice review of the XAVB5602 and asked for future cooperation

3 Report Oktober NETGEAR Retail Business Unit NETGEAR RBU Summary PI about the R7000 was sent out to the key journalists and media 100ten created a special AC router reporting for Amazon UK and DE 100ten sent out information material and devices for x-mas raffles (Hörzu & TV Digital, …) 100ten wrote statement for telecom-handel about WLAN and Powerline radiation 100ten set up an interview with VDI news concerning the current state of powerline 100ten filled out a questionnaire accompanying the review of the D6200B for ComputerBild

4 Report Oktober NETGEAR Retail Business Unit NETGEAR Amazon Summary AMAZON UK review project started slowly but we get more and more positive feedback and specific questions from customers; after we changed the account to an official Netgear account we received first feedback from a customer to our external zehn took part at the social media response call to clarify problems and give first feedback to the Amazon UK project. Slight changes to the reporting have been clarifyied. 100ten sent out weekly analysis of the Amazon tracking; a Social media response call was set up to review the Amazon project and to further develop the support procedure and enhance feedback 100ten created a special AC router reporting for Amazon UK and DE

5 NETGEAR RBU Coverage - Topics Report Oktober NETGEAR Retail Business Unit

6 NETGEAR RBU VIP Media

7 Report Oktober NETGEAR Retail Business Unit NETGEAR RBU VIP Media

8 Report Oktober NETGEAR Commercial Business Unit NETGEAR CBU Summary Total: 17 (CBU) + 31 (both) Clippings D-A-CH Coverage is focused on the GS516TP and Eurocom Worldwide PR-Activities: current Twitter topics (10GbE Copper Switches, 10 GbE Switches, NAS Systems. Partner programs, partner announcements, webinars, special offers, Workshop Event), Case Studies LIT, Georg Jordan; Webinar announcement data security with Netgear Storage; forward feature tracking and forwarding to Netgear; Media-Workshop: 100ten drafted a plan for the upcoming workshop about storage at Netgear; outlined the agenda and set up an invitation which was sent out to the key media journalists; key media have already been contaced personally for confirmation – so far 8 contacts comfirmed attendance. Reviews: 100zehn arranged a review opportunity for 10GbE in Admin Magazin – hardware will be given to the editor at the workshop event. PI about the new GS516TP has been sent out.

9 Report Oktober NETGEAR Commercial Business Unit NETGEAR CBU Summary Case Study Georg Jordan: 100ten sent case study questionnaire to responsible project leader, waiting on feedback. Feedback did not come after several requests, Netgear has to contact GJ again to help pushing things forward. Case Study LIT: LIT sent back questionnaire with information, 100zehn began to write and sent over further questions and requested further picture material. Feedback from LIT outstanding. 100ten drafted answers for Monitor and Channel Partner special “Storage für den Mittelstand“ 100zehn forwarded case study request from IT Mittelstand to Netgear Newsroom: Webinar RN , WIFI optimizer micro website, Webinar Hands On data protection with Netgear Storage, PI GS516TP, press workshop , PoE switch microsite.

10 Report Oktober NETGEAR Commercial Business Unit NETGEAR CBU Coverage - Topics

11 Report Oktober NETGEAR Commercial Business Unit NETGEAR CBU VIP Media

12 Report Oktober NETGEAR Commercial Business Unit NETGEAR CBU VIP Media

13 Report Oktober NETGEAR Corporate NETGEAR Overall Sentiment Breakdown

14 Report Oktober NETGEAR Corporate NETGEAR Overall Print / Online Breakdown

15 Report Oktober NETGEAR Corporate NETGEAR Overall Category Breakdown

16 AVM -AVM presents new Smart Home products at the Broadband World Forum: FRITZ!Box 7490; FRITZ!Box 6490 Cable; FRITZ!Box 6842 LTE; FRITZ!Box 7369 and new FRITZ!OS firmware -AVM releases FRITZ!OS 6.0 -AVM supports the hearing regarding the router constraint by the Federal Network Agency Belkin Buffalo Technology -Testsieger.de announces Buffalo Technology as one of its premium-producers -Buffalo Technology presents three new NAS models: TeraStation 4200, 4400R (Rackmount) and 4800 D-Link -D-Link offers discount on three Access Point Modells, DAP-2690, DAP-2590 and DAP D-Link introduces new app mydlink SharePort for private cloud -D-Link confirms security risk/back door in some of their routers HP Networking -HP Network launches App Store called SDN App Store for business network applications Lancom - Lancom Systems presents survey about IT-Security - Lancom Systems is awarded with quality seal “IT Security made in Germany” - Lancom Systems shows new 8-Port-Gigabit-PoE-Switch GS-1108P Report Oktober NETGEAR Competitor Monitoring


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