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Report February 2014 - Overall 105 Clippings by. Report February 2014 - NETGEAR Retail Business Unit NETGEAR RBU Summary Total: 95 (RBU) + 2 (both) Clippings.

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Presentation on theme: "Report February 2014 - Overall 105 Clippings by. Report February 2014 - NETGEAR Retail Business Unit NETGEAR RBU Summary Total: 95 (RBU) + 2 (both) Clippings."— Presentation transcript:

1 Report February 2014 - Overall 105 Clippings by

2 Report February 2014 - NETGEAR Retail Business Unit NETGEAR RBU Summary Total: 95 (RBU) + 2 (both) Clippings D-A-CH Coverage is focused on the HTC partnership, CoBi ac-router review and NAS review PR-Activities: MWC-HTC press release sent out on Feb. 24 th. 4 clippings generated. 100ten filled in overview of WiFi routers and repeaters for Stiftung Warentest 100ten started organizing the press tour for 5 th of March in Munich, Hamburg, Hannover and Berlin. Attending media: CHIP, PC Welt, Gamestar, Harald Karcher, Connected Home, video magazin, ComputerBild, Spiegel-Online, c’t, tvdigital, valuetech.) 100ten was dealing with several press requests regarding security issues in several routers 100ten created a process plan for Netgears Facebook page Review devices: PTV3000 (Capital), R6250, R6300, R7000, D6200B, D6300B (CHIP); RN312 (DIGITAL TESTED); WN3100RP (teltarif); R6250 (PC Welt); WN3000RP + WN3500RP (Rügheimer für connect), D6300B & RN104 (c‘t)

3 Report February 2014 - NETGEAR Retail Business Unit NETGEAR Amazon Summary AMAZON DE: Sent weekly reporting to HQ 100ten was able to help an unsatisfied customers so he altered his review afterwards to 5 stars 100ten kept an eye on the R7000 reviews and posted the latest firmware proactively AMAZON UK: 100ten again reported constant repeater problems to HQ 100ten reported R7000 problems to HQ

4 NETGEAR RBU Coverage - Topics Report February 2014 - NETGEAR Retail Business Unit

5 NETGEAR RBU VIP Media

6 Report February 2014 - NETGEAR Retail Business Unit NETGEAR RBU VIP Media

7 Report February 2014 - NETGEAR Commercial Business Unit NETGEAR CBU Summary Total: 8 (CBU) + 2 (both) Clippings D-A-CH Coverage is focused on route66 partner incentive and the Quaterly figures PR-Activities: Press release LEARNTEC written and published. 3 Clippings generated. Press release Route 66 written and published. 3 Clippings generated. 5 questions for forward feature in CRN reg. Education written and delivered. 100zehn started creation of a Pass Through blog post 100zehn did a very detailed analysis of the German education segment and presented it to Netgear 100zehn sent RN312 to Digital Tested for a review, published: rank 4 of 6. Social Media Activities: current Twitter topics (NAS Systems, Partner programs, partner announcements, webinars, special offers, Education news, Learntec, Route 66 Campaign + Webinar, Netgear branch survey) 100ten wrote blog post about ReadyNAS for photo studios (+Tweet, +Google+ post, +Flickr picture upload) 100ten updated Route 66 blog post with poster for download and further info (+Tweet, +Google+ post)

8 Report February 2014 - NETGEAR Commercial Business Unit NETGEAR CBU Summary Case Study L.I.T.: case study finalized and in layout, will be offered to key media. Case Study Krannich GmbH: draft written; approved by Netgear and sent to customer for text approval. Asked for feedback 3 times, no feedback; Netgear contacted customer and he will provide feedback soon. Case Study Pfälzer Pensionsanstalt: customer received basic questionaire to fill out basic information. Asked for feedback two times, no feedback so far. Netgear checked with customer and he will deliver basic questionaire soon. 100ten started new case study with partner Quadratdenker (AT) about wifi installtions in hotel Gmachl in Austria. Basic questionaire sent to be filled out by quadratdenker. Newsroom: Datenschutz für kleine und mittelgroße Fotostudios: LINKLINK Get your kicks on Route 66: LINKLINK

9 Report February 2014 - NETGEAR Commercial Business Unit NETGEAR CBU Coverage - Topics

10 Report February 2014 - NETGEAR Commercial Business Unit NETGEAR CBU VIP Media

11 Report February 2014 - NETGEAR Commercial Business Unit NETGEAR CBU VIP Media

12 Report February 2014 - NETGEAR Corporate NETGEAR Overall Sentiment Breakdown (Negative is from Sercomm issue)

13 Report February 2014 - NETGEAR Corporate NETGEAR Overall Print / Online Breakdown

14 Report February 2014 - NETGEAR Corporate NETGEAR Overall Category Breakdown

15 AVM -AVM releases statement concerning the router security issue and upcoming update for FRITZ!Box -AVM presents FRITZ!WLAN Stick AC 430 -AVM introduces new FRITZ!WLAN Repeater 450E -AVM welcomes restoration of network neutrality by the federal network agency Belkin -Worm found in Linksys routers -Linksys by Belkin shows 2 new access points, LAPN300 and LAPN600 with PPoE Buffalo Technology -Buffalo Technology shows new Windows Storage Server, TeraStation WSS 2012 R2-Series -Buffalo signs ICEcat in European partnership to support European eCommerce partners -Buffalo Technology introduces new wireless Dualband routers AirStation WZR-900DHP and WZR- 600DHP2 D-Link -D-Link offers discount on Layer2 Gigabit stack switch-series DGS-3120 -D-Link introduces new products at the MWC in Barcelona, DWR-930, DIR-880L, UMTS/LTE Backup- Router DWR-116 -D-Link extends functionality of mydlink Lite App and of mydlink Portals HP Networking -HP Networking -Avnet presents "New Style of IT" at roadshow together with HP -HP awards TD Azlan with status "Cloud Center of Excellence" Lancom - Lancom Systems presents WiFi optimization for free - Lancom and NFON cooperate on cloud-telephones - Lancom anounces strategic partnership with imagotag for development of digital signage solutions - Lancom presents new OS version LCOS 8.84 - Lancom starts Partner-Roadshow LANupdate 2014 Report February 2014 - NETGEAR Competitor Monitoring


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