3 PropagandaWays that a company gets you to believe something, do something, or buy somethingThey appeal to your emotions, persuade you with facts, and/or persuade you with a credible source
4 BandwagonPersuading people to do something by explaining that other people are doing it
5 BandwagonBandwagon works because they make you believe “everyone else is doing it” and so should youWhy is this an exampleof bandwagon?
6 What other examples of bandwagon can you think of?
7 Loaded words ~LOVE~ ~HATE~ Using words that will make someone feel strongly about someone or something~LOVE~~HATE~
8 Loaded wordsLoaded words work because they make you feel a certain wayWhat are the loadedwords in this ad?
9 What other examples of loaded words can you think of? ~LOVE~~HATE~What other examples of loaded words can you think of?
10 TestimonialUsing the words or images of a famous person or expert to persuade
11 Testimonial Who is the expert in this testimonial? Testimonial works because you feel like you can trust the words of an expert or someone who is famous.Who are you supposedto trust in thistestimonial?Who is the expert in this testimonial?
12 What other examples of testimonial can you think of?
13 transferUsing images to bring up positive feelings in order to persuade
14 TransferTransfer works because you transfer the happy feelings you associate with a picture to happy feelings about a person or productWhat feelings does thispicture represent?What product are wesupposed to transferthose feelings to?
15 Transfer Even though Coke has nothing to do with Christmas, we are supposedto transfer the happyfeelings to the product
16 What other examples of transfer can you think of?
17 repetitionUsing repeated messages or pictures to persuade
18 Repetition Repetition works because you remember things you’ve seen morethan onceHow many times is theproduct repeated in thispicture?
19 What other examples of repetition can you think of?
20 PEER PRESSUREUsing the effects of a peer group to get a consumer to buy a specific product
21 Review 5 types of propaganda Bandwagon – “Everyone else is doing it!”Loaded words – “Those words are powerful!”Testimonial – “I trust celebrities and experts.”Transfer – “A picture is worth 1,000 words.”Repetition – “I remember things I see often.”Peer Pressure – “My friends do it..why can’t I?”~LOVE~HATE
22 Pop quiz! Which technique is being used in this poster from WWI? BandwagonLoaded WordsTestimonialTransferRepetition
23 Pop quiz! Which technique is being used in this ad for Coca-Cola? BandwagonLoaded WordsTestimonialTransferRepetition
24 Pop quiz! Which technique is being used in this ad for Gatorade? BandwagonLoaded WordsTestimonialTransferRepetition
25 Pop quiz! Which technique is being used in this ad for Monster? BandwagonLoaded WordsTestimonialTransferRepetition
26 Pop quiz! Which two techniques are being used in this ad for Proactiv? BandwagonLoaded WordsTestimonialTransferRepetition
27 homework Your homework Watch a television show. Use the worksheet to document 8 different commercials you see. The commercials must be from THE SAME SHOW.This homework will be due Monday.You will be sharing your commercials. We will analyzing the commercials you saw.
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