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 Ways that a company gets you to believe something, do something, or buy something  They appeal to your emotions, persuade you with facts, and/or.

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Presentation on theme: " Ways that a company gets you to believe something, do something, or buy something  They appeal to your emotions, persuade you with facts, and/or."— Presentation transcript:

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3  Ways that a company gets you to believe something, do something, or buy something  They appeal to your emotions, persuade you with facts, and/or persuade you with a credible source

4  Persuading people to do something by explaining that other people are doing it

5  Bandwagon works because they make you believe “everyone else is doing it” and so should you Why is this an example of bandwagon?

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7  Using words that will make someone feel strongly about someone or something ~LOVE~ ~HATE~

8  Loaded words work because they make you feel a certain way  What are the loaded words in this ad?

9 ~LOVE~ ~HATE~

10  Using the words or images of a famous person or expert to persuade

11  Testimonial works because you feel like you can trust the words of an expert or someone who is famous.  Who are you supposed to trust in this testimonial? Who is the expert in this testimonial?

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13  Using images to bring up positive feelings in order to persuade

14  Transfer works because you transfer the happy feelings you associate with a picture to happy feelings about a person or product  What feelings does this picture represent?  What product are we supposed to transfer those feelings to?

15  Even though Coke has nothing to do with Christmas, we are supposed to transfer the happy feelings to the product

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17  Using repeated messages or pictures to persuade

18  Repetition works because you remember things you’ve seen more than once  How many times is the product repeated in this picture?

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20  Using the effects of a peer group to get a consumer to buy a specific product

21  Bandwagon – “Everyone else is doing it!”  Loaded words – “Those words are powerful!”  Testimonial – “I trust celebrities and experts.”  Transfer – “A picture is worth 1,000 words.”  Repetition – “I remember things I see often.”  Peer Pressure – “My friends do it..why can’t I?” ~LOVE ~HATE PROPAGANDA

22  Which technique is being used in this poster from WWI? a. Bandwagon b. Loaded Words c. Testimonial d. Transfer e. Repetition

23  Which technique is being used in this ad for Coca-Cola? a. Bandwagon b. Loaded Words c. Testimonial d. Transfer e. Repetition

24  Which technique is being used in this ad for Gatorade? a. Bandwagon b. Loaded Words c. Testimonial d. Transfer e. Repetition

25  Which technique is being used in this ad for Monster? a. Bandwagon b. Loaded Words c. Testimonial d. Transfer e. Repetition

26  Which two techniques are being used in this ad for Proactiv? a. Bandwagon b. Loaded Words c. Testimonial d. Transfer e. Repetition

27  Your homework  Watch a television show. Use the worksheet to document 8 different commercials you see. The commercials must be from THE SAME SHOW.  This homework will be due Monday.  You will be sharing your commercials. We will analyzing the commercials you saw.


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