4Educated students…Check the facts! Are the commercials really giving us the facts, or are they using propaganda techniques to persuade us???
5You may be wondering…What is propaganda? Propaganda is a series of techniques used to influence your opinion, emotions, attitudes, or behavior.Sometimes the facts are not enough to get consumers to purchase an item, so companies will dress up their product to get you hooked, or to persuade you to buy the product, before checking the facts.What is this trying to persuade you to do?
6Appeal to AuthorityThis is a persuasive technique in which speaker mentions an important event or person to lend importance or credibility to his argument
7BandwagonThis is a persuasive technique in which the speaker tries to convince his audience that a product is good because "everyone" is buying it.
8Card StackingThis is a propaganda technique and the term comes from stacking a deck of cards in your favor. It is used to slant a message. Key words or unfavorable statistics may be omitted in an ad or commercial, leading to a series of half-truths.
9Endorsement/Testimonial This is a persuasive technique where someone well-known or respected states that they use a particular product.
10Glittering Generalities These are vague, positive connotations that produce emotional appeal because they are associated with highly-valued concepts or beliefs. Typically used by politicians and propagandists
11Intertextual References This is a persuasive technique where an author adapts, copies, or refers to other sources, e.g. ads refer to movies.
12Name CallingThis propaganda technique consists of attaching a negative label to a person or a thing. People engage in this type of behavior when they are trying to avoid supporting their own opinion with facts. Rather than explain what they believe in, they prefer to try to tear their opponent down.
13Plain Folks AppealThis is a propaganda technique that uses a folksy approach to convince us to support someone or something. These ads depict people with ordinary looks doing ordinary activities.
14This is a verbal or oral response to an argument presenting an opposite viewpoint Rebuttal
15RepetitionThis is a persuasive technique in which a word, phrase, or entire sentence is repeated to reinforce the speaker's message.
16Shock TacticThis is a persuasive technique where an author uses a large negative impact to encourage readers to agree with them.
17This is a persuasive technique where an author uses words packed with emotion to make the reader feel a particular way.Slanted Words
18These are simplified images that narrowly define certain groups of people. Stereotyping
19Tabloid ThinkingThis is a persuasive technique where a writer oversimplifies complex issues.
20Faulty ReasoningFactual supporting details are used though they do not support the conclusion. It works like this:
21Does the use of these techniques make the product un-reliable? NO! We must make our Own choice by…we read and listen to reliable sources,we watch for combinations of truths and lies,we check for hidden messages,we watch for use of propaganda techniques,And we must listen to our own Voice!