1. Copyright: The ideas presented here and their implementation are the intellectual property of Cosine UK, to which we shall exercise our rights as the authors. Direct or indirect imitation or use of any of the ideas or other documentation or their implementation is not permitted until we have issued our prior written permission. UK Grocery Retailer Insights Weekly retailer themes and brand promotions from the top UK grocery retailers. w/e 6 th October 2013

2. Key Customer Themes : NEW Halloween: 1 bay dedicated to themed products. NEW Christmas: The seasonal aisle has 5 bays of confectionery, cards and wrapping paper Tesco Price Promise : Themed throughout the store with barkers and bus stops together with hanging signs at the checkouts. Special Offers: Various offers including ½ price deals are promoted at aisle ends and supported by snow ploughs and shelf barkers. Tesco Bank Travel Money : High signs at the checkouts advertise this service. Love Every Sweet And Succulent Mouthful: High signs and bunting displayed in the Fruit & Veg aisle. General Feel: The store was tidy and the shelves well stocked. Key Deals: Surf Washing Liquid: £4.60 Quality Street Tin: £5 Selected Wines: ½ price Lucozade Energy Soft Drinks 1 Litre: 1 Budweiser 20 pk: £15 Christmas Cards Boxed Sets: 3 for 2 Huddersfield – Wednesday 2 nd October info@cosineuk.cominfo@cosineuk.com | 01844 296700 | @CosineUK | CosineUK.com | Cosine Blog@CosineUKCosineUK.comCosine Blog

3. Key Customer Themes : NEW Halloween: 1 bay dedicated to themed products. NEW Christmas: Christmas confectionery placed throughout the store. Home Sale: Household goods. 1000’s Of Products £1: This message is displayed on banners in the car park and overhead signs and header boards in store. Cupboard Fillers: High signs in the central aisle advertise a variety of products at reduced prices. Saving You Money Every Day: This is the main theme throughout the store with featured products placed at in promotional display units. Price Lock: The ‘Where Prices Go Down And Stay Down’ message is advertised in the central aisle and is attached to various offers and supported with bunting. General Feel: The store was well stocked with large front of store displays. Staff were on hand to assist customers. Key Deals: Pot Noodle: ½ price Lenor Fabric Conditioner 1.4 Litre: £2.50 Pepsi And Pepsi Max 2 Litre: £1 Heinz Soup: 50p Andrex Toilet Tissue 9 pk: £4 Canti Sauvignon Blanc: £6 Huddersfield – Wednesday 2 nd October info@cosineuk.cominfo@cosineuk.com | 01844 296700 | @CosineUK | CosineUK.com | Cosine Blog@CosineUKCosineUK.comCosine Blog

4. Key Customer Themes : NEW Halloween: 3 bays dedicated to themed confectionery and costumes, supported by high signs, bus stops, barkers and bunting. NEW Let’s Grow: ‘Get Our Children Growing’ is promoted on high signs across all checkouts. £1 voucher available for local schools with every £10 shop. Payday Bonus: The £10 off your end of month shopping when you spend £35 or more for 3 weeks offer continues to be promoted with signs throughout the store. Hot Deals: The Hot Deals promotion is visible throughout the store and includes items at ½ price and £1 at aisle ends. Seasonal Aisle: Christmas confectionery is placed in 2 bays in the seasonal aisle. General Feel: The store was busy at the time of visit with table displays and product stacked around the entrance. Shelves were tidy and well stocked. Key Deals: Flora Margarine: £1 Tetley Tea Bags 240 pk: £4 PG Tips Tea Bags 240 pk: £5 Aunt Bessie’s Yorkshire Puddings: £1 Pepsi 2 Litre: £1 Andrex Toilet Tissue 9 pk: £3.50 Huddersfield – Wednesday 2 nd October info@cosineuk.cominfo@cosineuk.com | 01844 296700 | @CosineUK | CosineUK.com | Cosine Blog@CosineUKCosineUK.comCosine Blog

5. Key Customer Themes : Halloween: 2 bays dedicated to themed confectionery. NEW Christmas: Christmas confectionery placed in 3 bays. 1000’s Of Ways To Great Value: Message repeated throughout the store across multiple products. Brand Price Match: Green barkers, bus stops and large hanging signs state that Tesco’s prices are matched on branded groceries, excluding promotions. NEW Heston From Waitrose : 25% off selected products from this range advertised in aisle. General Feel: Clean and well laid out store. Shelves were well stocked and plenty of staff working on the shop floor. Key Deals: Breakfast Cereals Mix & Match: 3 for 2 Selected Brandy & Cognac: 20% off Selected Meats: 3 for £10 Wines By The Case: 5% off Selected Toothpaste: 3 for 2 Otley – Wednesday 2 nd October info@cosineuk.cominfo@cosineuk.com | 01844 296700 | @CosineUK | CosineUK.com | Cosine Blog@CosineUKCosineUK.comCosine Blog

6. Key Customer Themes: NEW Halloween: 3 display units with Halloween themed products sited at the front of the store. NEW Christmas: 2 display units and 3 bays in the seasonal aisle dedicated to Christmas confectionery. General Feel: A spacious store with extra displays at the entrance and around the checkouts. Shelves were well stocked with plenty of staff working on the shop floor. Key Deals: Selected Meat, Fish & Poultry: 3 for £10 4 Cheese Ravioli: 3 for £6 Selected Christmas Nuts & Chocolate: 3 for 2 Halloween Mix & Match: 3 for 2 Wood Fired Pizzas And Italian Meals: 2 for £8 Huddersfield – Wednesday 2 nd October info@cosineuk.cominfo@cosineuk.com | 01844 296700 | @CosineUK | CosineUK.com | Cosine Blog@CosineUKCosineUK.comCosine Blog

7. Key Customer Themes : NEW Halloween : 2 bays dedicated to Halloween theme confectionery. Seasonal Aisle : 7 bays of Christmas themed confectionery supported by overhead signs and bus stops. How Did We Do Today?: Leaflets, posters and barkers asking for customer feedback. Student Value Sale: Products aimed at students are ½ price and stocked across 3 bays with overhead signs, bus stops and barkers. Pet & Car Insurance: Advertised with high signs at the front of store. General Feel: A clean and tidy store with well stocked shelves. All checkouts carried advertising for Sainsbury’s finance and mobile phone offers. Plenty of staff were available to assist customers. Key Deals: Selected Fruit & Veg: 2 for £2.50 Goose Feather & Down Pillow: 1/3 off Coca Cola 2 Litre: 2 for £3 Whiskas Cat Food: 20% off Selected Wine & Champagne: 1/3 off Radox Shower Gel & Hand Wash: ½ price Huddersfield – Wednesday 2 nd October info@cosineuk.cominfo@cosineuk.com | 01844 296700 | @CosineUK | CosineUK.com | Cosine Blog@CosineUKCosineUK.comCosine Blog

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