Presentation on theme: "We help our clients innovate faster and more effectively through quality idea generation and rapid concept evaluation."— Presentation transcript:
We help our clients innovate faster and more effectively through quality idea generation and rapid concept evaluation.
Tesco Chester Tesco have introduced a 1500 sq ft “concept store” for Food to Go in their Chester city centre store The following observations were made in a visit on 17 th Sept 2012 at lunchtime (13:30) The following comments are my spontaneous impressions and not the result of any in-depth research or ‘inside knowledge’ Note that the main store is unusual in that it is a large city centre outlet with integrated car park- not sure how replicable this is as a test.
Tesco Chester Retail Week photo and article here: http://www.retail-week.com/stores/in-pictures-tesco-opens-food-to-go-shop-in-shop/5039213.article
Tesco Chester; Food to Go Concept “Shop within a shop”. Costa Coffee is adjacent. Easy in & out.
Sandwiches and crisps furthest from till Daypart is the concept Tesco Chester; Food to Go Concept
Instore baked goods, pies, pastries, Costa Vend and Krispy-Kreme unit Water, confectionery, wine, crisps…uninspiring but familiar Tesco Chester; Food to Go Concept
Bowl salads on end Fruit, yoghurt, smoothies, breakfast items still on sale Tesco Chester; Food to Go Concept
Meat & cheese portions, olives, bread rolls Olives, salad bar, loose fruit. Tesco Chester; Food to Go Concept
Hot counter- pies, pizza, pastries, deli chicken
Tesco Chester; Food to Go Concept The only NPD I could find Finest Wrap Salad £3.50 With fork Eats very well- substantial 3 Varieties –Mexican Chicken and Bean –Vietnamese King Prawn –Chicken Tikka
My takeouts: –It’s a merchandising concept for a city centre store –Attractive layout, spacious –“Separate store” approach - own checkouts –Very little innovation in range Wrap Salads Branded concessions –Sandwiches, Crisps and Soft Drinks still the staple and uninspiring –All dayparts merchandised at lunchtime Do they re-merchandise? What was missing? –Meal pots/heat to eat concepts –Heat to Eat generally –Volumes of leafy salads –Service, theatre Tesco Chester; Food to Go Concept
Centre Aisle –Breakfast items; Fruit, yoghurt, pastries, smoothies –Salad & Olive Bar Recipes described as “Tenderleaf” –Picnic components Hot –Pizza, slices –Wraps –Pies, Pastries –Deli Chicken Bakery –Pastries Costa Krispy Creme Cabinets –Meal Deal Sandwiches, Wraps, Crisps, Drinks –Wraps and Finest sandwiches –Noodle meal –Meal salads (M&S Style) Small, Large –Finest protein based salads –Layered Salads –Chicken/Pasta Salads –Sushi –Wrap Salads Tesco Chester; Food to Go Concept-Range
MIH, Make Innovation Happen Innovation Services that help clients accelerate New Product Developments and improve success rates We deliver our promises via a toolkit that can be used in modules or as an outsourced innovation function. We focus on fewer, better ideas, and do so earlier in the process. Founded by ex Client and ex Agency Marketing professionals Run by Tim Nicol with 30 specialist associates and partnerships Plus associate agencies in: Europe USA China Australia Turn Innovation “Funnels” into “Pipes” Generate creative new ideas from insights Evaluate them fast and early, using novel interactive voting techniques Develop ideas into Consumer Concepts Deliver efficient commercialisation What we do Who we have worked with Who we are How we do it
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